Marketing Solutions for Premium BrandsKate NewnhamFebruary 9, 2010

Suave “Styled for a Steal” Site on AOL TelevisionSite Description• An interactive experience created to

drive consumers to vote for which hairstyle Kate Walsh should wear at the 61st EMMY Awards this past September.

• The site included hairstyle voting, a sweepstakes with swag bag prizes, an EMMY photo gallery and Suave coupons.

Promotion• 400MM Media Impressions

Flight• September 14 – October 14, 2009

CPG

JCPenney’s “Meet Rascal Flatts” Quiz & ContestProgram Overview• An interactive JCPenney “Meet Rascal

Flatts” Quiz & Contest inviting Rascal Flatts fans to test their band knowledge and drive awareness of American Living clothing sold at JCPenney.

• 3 grand prize winners received backstage passes to meet Rascal Flatts! Over $30k in prizes!

Promotion• 24MM Media Impressions

Flight• June 1 – August 31, 2009 (3 months)

RETAIL

Widget Description• The Visa Gift Generator was an interactive oversized

widget created to feature various gift ideas to users based on their input of gift recipient, the occasion and their budget.

• The Visa Gift Generator was placed on 92+ pages within AOL Shopping, specifically within the Flowers & Gifts pages and the Trends & Advice pages.

• If the user clicked on one of the gifts, they were redirected to AOL shopping pages where they could purchase that item!

Flight• April 1 – September 30, 2009 (6 months)

FINANCE

Visa “Gift Generator” on AOL Shopping

Site Description• Designed to create holiday

excitement and engagement around Four Christmases, the site included: Festive Faces Game Create-your-own Greetings Card Instant Win Stocking Stuffer Prizes Movie trailer

Flight • 11/10 – 11/30/08 (3 weeks)

WB Four Christmases “Holiday Getaway” Site on PopEater

ENTERTAINMENT

Tylenol “Cold Care Center” on AOL TelevisionSite Description• A custom Tylenol Cold Center on AOL Television

featured content and eCards to help cold sufferers “Feel Better” including: 20 Feel Good Movies from AOL TV Links to AOL Health, AOL Food & AOL TV sites to

give consumers the tools to “Feel Better.” Send a Get Well E-Card

Promotion• Link on AOL TV navigation bar

Flight• February – March, 2009 (6 weeks)

OTC/DTC

PureKraft “Refresh” Siteon AOL FoodProgram Overview• AOL Food created a deliciously engaging

“Refreshing Your Meals and Life” site that invited women to do just that via: Salad Prep Video Series Cooking Tips Widget Refresh Your Life Contest

Promotion• 1MM Media Impressions• Promotional module on AOL Food

Flight• April 27 – August 31, 2009 (4.5 months)

FOOD