Kate Brennan - Content Marketing
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Transcript of Kate Brennan - Content Marketing
![Page 1: Kate Brennan - Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022060108/5550d2d7b4c905f2318b4f04/html5/thumbnails/1.jpg)
Bristol, 19th March
#EdgeBristol Wi-Fi Password: 0A4C16
![Page 2: Kate Brennan - Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022060108/5550d2d7b4c905f2318b4f04/html5/thumbnails/2.jpg)
Kate Brennan@Kate_Brennan
![Page 3: Kate Brennan - Content Marketing](https://reader033.fdocuments.us/reader033/viewer/2022060108/5550d2d7b4c905f2318b4f04/html5/thumbnails/3.jpg)
What is content anyway?
“Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.”
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My definition
Creating or sharing things that people want to read, watch, or listen to.
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Where we want to be
What you want to say
What your customers want to consume
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Being a good date
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Where we want to be
What you want to say
What your customers want to consume
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Pick two:
Informative
Fun Helpful
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Which format?
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Find the right frame
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Three ways of talking about research
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Finding your frame
(keep testing)
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What fires up your audience?
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Optimise for format
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Create or curate?
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Create or curate?
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Where do we find content?
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1. Be a good date
2. Don’t forget your business objectives
3. Curation is an option
To sum up…
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Kate Brennan@Kate_Brennan
Any questions?
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Bristol, 19th March
#EdgeBristol Wi-Fi Password: 0A4C16