Lessons Learned on the Road to Creating the Wearables Market

Karl Martin, PhDFounder/CTO, Nymi

©2016 Nymi™.

2011Company formed (Bionym)

July 2013Seed Round ($1.4MM)

May/Sep 2014Series A ($14MM)

January 2015Pivot to Enterprise

Q3/Q4 2016Commercial Launch

2015/2016Pilots and product definition

December 2014Ship Nymi Band Discovery Kit (Dev Kit)

September 2013Consumer Pre-Launch

April 2013Product Conceived

The Nymi Story

Lesson 1:

It’s better to have 1,000 people that love you, than 100,000 people that like you.

AKA:Who’s your customer? What’s your killer app?

Lesson 2:

Crowdfunding/pre-launch can test a product concept, not an actual product.

AKA:Give yourself room to pivot. Are you sure you want to take customer’s money?

Lesson 3:

Manufacturing a consumer grade product is just as hard today as it ever was.

AKA:Do you have the expertise that’s been there, done that? Do you have the runway to make wrong bets?

Convenient Authentication Anywhere

©2016 Nymi™.