Karen Fewell - Psychology of Social Media 123VOOM
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Transcript of Karen Fewell - Psychology of Social Media 123VOOM
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@DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia
Psychology ofSocial Media
@DigitalBlonde
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@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde
“Social media is about psychology and sociology more than
technology”Brian Solis
![Page 3: Karen Fewell - Psychology of Social Media 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022022411/58e8d62d1a28abb3398b604f/html5/thumbnails/3.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde
“95% of decisions are non
conscious”
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@DigitalBlonde@DigitalBlonde
An average person makes more than 200 decisions about food every day, many of which are made unconsciously.
Karen Fewell @DigitalBlonde
![Page 5: Karen Fewell - Psychology of Social Media 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022022411/58e8d62d1a28abb3398b604f/html5/thumbnails/5.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde
PrimalEmotionalRational
Decisions
Karen Fewell @DigitalBlonde
![Page 6: Karen Fewell - Psychology of Social Media 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022022411/58e8d62d1a28abb3398b604f/html5/thumbnails/6.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde
“65% of adult conversations are actually stories”
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@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde@pauljzak @uweg #BloodBrandhttp://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love
"There is no 'Buy' button in the brain. There is a 'Story' button."
#SXSW @DigitalBlonde
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@DigitalBlondeKaren Fewell @DigitalBlonde
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@DigitalBlondeKaren Fewell @DigitalBlonde
GiveGiveGive
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@DigitalBlonde
Digital Blonde’sSecret
Karen Fewell @DigitalBlonde
What makes people share?
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@DigitalBlonde
Digital Blonde’sSecret
Karen Fewell @DigitalBlonde
![Page 12: Karen Fewell - Psychology of Social Media 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022022411/58e8d62d1a28abb3398b604f/html5/thumbnails/12.jpg)
@DigitalBlonde
Digital Blonde’sSecret
Spark, Entertain, Connect, Reward, Educate and Trust
Karen Fewell @DigitalBlonde
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@DigitalBlonde