Karen Fewell - The brain and video stories 123VOOM
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Transcript of Karen Fewell - The brain and video stories 123VOOM
![Page 1: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/1.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia
The brain & videostories
@DigitalBlonde
![Page 2: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/2.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde
PrimalEmotionalRational
Decisions
Karen Fewell @DigitalBlonde
![Page 3: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/3.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde
![Page 4: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/4.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde
![Page 5: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/5.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde
Emotional campaigns are more likely to
generate sales than non-emotional
campaigns<Pringle & Field>
70% of viewers who experienced an intense
emotional response to an ad were very likely to buy
the product<UnRuly ShareRank™>
Videos that elicit strong emotions are twice as
likely to be shared than those that elicit a week
emotional response<Viral Marketing: The Science of Sharing>
![Page 6: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/6.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde
![Page 7: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/7.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde
![Page 8: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/8.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde
![Page 9: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/9.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde
![Page 10: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/10.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde
![Page 11: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/11.jpg)
@DigitalBlondeKaren Fewell @DigitalBlonde
![Page 12: Karen Fewell - The brain and video stories 123VOOM](https://reader031.fdocuments.us/reader031/viewer/2022030307/58e8d6081a28abb3398b5ff3/html5/thumbnails/12.jpg)
@DigitalBlonde