Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal...
Transcript of Kael Huerta Who goes there? · Models Final data ... Hire the top 3% of freelance talent Toptal...
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
@kaelhuerta
www.toptal.comHire the top 3% of freelance talent
Kael HuertaData Scientist
Who goes there?Profiling audience street by street with Telco data
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Today’s plan
● Introduction● Dataset● Models● Final data product
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The problem
● Telcos do not know their customers
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The dataset
● SQL database● Hadoop cluster● Flat files
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The dataset
● SQL database● Hadoop cluster● Flat files
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The dataset
● SQL database● Hadoop cluster● Flat files
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The dataset
● SQL database● Hadoop cluster● Flat files
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
The modelsInterestProfiling
ScoringSegmentation
GenderPrediction
AgePrediction
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Interest Profiling
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Interest ProfilingOpen Catalog of Web Domains
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Toptal Confidential
Interest Profiling
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Interest Profiling
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Interest Profiling Life tip:Research for what is done already
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Scoring Segmentation
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Fuzzy C-Means from e1071
Scoring Segmentation
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Toptal Confidential
Fuzzy C-Means from e1071
Scoring Segmentation Life tip:Often, a good-enough model is enough
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Gender Prediction
Hire the top 3% of freelance talent www.toptal.com
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Gender PredictionLogistic Lasso Regression from
glmnet
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Gender Prediction
Hire the top 3% of freelance talent www.toptal.com
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Gender Prediction
Tech tip:data.table
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Gender Prediction
Tech tip:data.table
set.index(dt, cols, …)
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Age Prediction
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Age PredictionFactor Analysis from FactoMineR
Hire the top 3% of freelance talent www.toptal.com
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Age PredictionFactor Analysis from FactoMineR
Life tip:Share relatable examples
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Final Data Product
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Final Data Product
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Final Data Product
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Package osmar
Final Data Product
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Package sp
Final Data Product
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Package leaflet
Final Data Product
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
Applications
Hire the top 3% of freelance talent www.toptal.com
Toptal Confidential
@kaelhuerta
www.toptal.comHire the top 3% of freelance talent
Kael HuertaData Scientist
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