K8 2014 - Welcome from Kenshoo CMO Aaron Goldman

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Predictive

Intelligence

for Proactive

Marketing

2014

#k8summit

2© 2014 Kenshoo, Inc. Confidential and Proprietary Information

#K8summit

WelcomeAaron Goldman

CMO, Kenshoo


#K8summit

Agenda

Predicting the Future - Yoav Izhar-Prato, CEO, Kenshoo

Keynote: Changing the World with Big Data and Computational Models - Pablos Holman

Coffee Break

Kenshoo Product Vision and Client Success - Ted Krantz, SVP Revenue, Will Martin-Gill,

SVP of Product, Susane Berger, Managing Director of Client Excellence, Kenshoo

Cross-Channel Excellence - Q&A with Experian Consumer Services Digital Acquisition Team

Client Presentation - Infinity Award: Kenshoo Search

Client Presentation - Infinity Award: Kenshoo Social

8:45 am

9:15 am

10:00 am

10:15 am

10:30 am

11:15 am

11:30 am

11:45 am

Morning


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Agenda

Lunch

Search + Social Synergy - Rob Creekmore, Advertising Research Manager, Facebook and

Doug Chavez, Head of Global Marketing Research and Content, Kenshoo

Breakout Discussions and Video Challenge

Client Presentation - Infinity Award: Kenshoo SmartPath

Mobile Tracking Panel - Darryl Shaper, Hibu, Ty Martin, iCrossing, Dave Coburn, Invoca,

John Busby, Marchex, Paul Wicker, Kenshoo Local

Client Presentation - Infinity Award: Kenshoo Local

Video Presentations

Client Presentation - Infinity Award: Kenshoo Halogen

12:00 pm

12:45 pm

1:15 pm

3:15 pm

3:30 pm

4:00 pm

4:15 pm

5:00 pm

Afternoon


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Agenda

Closing Remarks - Ted Krantz, SVP Revenue, Kenshoo

Cocktail Networking Reception

Dinner and Live Music featuring the Pop Rocks

Shuttles back to San Francisco

5:15 pm

5:30 pm

7:30 pm

9-11:00 pm

Evening


#K8summit

Thank You for Coming


#K8summit

With Gratitude to Our Partners


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Marketing Transformation


#K8summit

What is transformation?


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What does it take?

Science

Technology

Partnership (and Discipline)


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How Do You Stack Up?

Level 1 Level 2 Level 4 Level 3


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What type of company do you

work for?

Agency

Other

Brand/Adve

rtiser

44%

Source: Kenshoo Marketing Transformation Survey © Kenshoo 2014


#K8summit


What most closely matches your

job title?

Campaign Manager

19%

Analytics Manager

4%

CMO

11%

Director of Digital

Marketing

25%

Director of Search (or any

other single channel)

6%

Media Director

4%

Other

17%

VP of Marketing

12%

Account

Coordinator

2%


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What industry represents your

company or client’s company?

Retail

33%

Other

21%

Travel

6%

Automotive

2%

Business

Services

15%

CPG

9%

Education

6%

Financial Services

4%

Media & Entertainment

4%


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Are you a Kenshoo client?


Yes

44%

No

56%


#K8summit

How Do You Stack Up?

Level 1 Level 2 Level 4 Level 3


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Overall Scores

Proactive

25%

Active

56%

Reactive

19%



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Kenshoo Clients are ~3x

More Likely to be Proactive

Non-Kenshoo

Clients

Kenshoo

Clients


4%

31%

57%

55%

39%

14%

0% 20% 40% 60% 80% 100% 120%

Reactive Active Proactive


#K8summit

10 Effective Habits of Proactive Marketers

Integrated teams with aligned objectives

Real-time budget planning

Real-time updates to plans

Cross-channel targeting with intent & interaction data

Retargeting based on site/purchase/search/offline history

Integrated technology platform

Real-time optimization based on bus. goals & marketing opportunity

Automated reporting

Multi-touch attribution tied to bidding

Success measurement based on achieving actual bus. goals

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K8 2014 - Welcome from Kenshoo CMO Aaron Goldman

Marketing

Transcript of K8 2014 - Welcome from Kenshoo CMO Aaron Goldman