TOURISM DEVOLOPMENT CORPORATIONS IN TOURISM MARKETING

TOURISM DEVOLOPMENT CORPORATION IN INDIATourism in India developed properly only after a central tourist organisation was setup as a result of the recommendation of the sergent committee.(1945)

As per the AdhocTourist traffic committee recommendation the tourism department was presented the following committees and advisory boards.

1.Standing facilitation committee of the DGCA 2.Civil aviation development fund committee 3.Advisory committee on the Indian Airlines 4.Export-Import Advisory council 5.Indian board for wild life 6.Central Advisory board of archaeology 7.Aerodrome planning group. 8.Hotel industry study group of the ministry of labor. 9.Governing body of the Institute of Hotel management,

catering technology and nutrition. 10.Ad hoc committee to review statutory rules regarding the

use of protected monuments and sites for holding public functions sponsored by the govt and NGO’s.

11.Central post and telegraph advisory council. 12.India tourism development corporation.

The department of tourism since its inception has had the following top level expert bodies.

1.The tourist Traffic Advisory committee

2.Regional tourist advisory committee

3.National tourism board 4.Tourist development council

ITDC came into existence in October 1966 and has been the prime mover in the progressive development, promotion and expansion of tourism in the country.

Broadly, the main objectives of the Corporation are:  To construct, take over and manage existing hotels and market

hotels, Beach Resorts,Travellers’ Lodges/Restaurants;

To provide transport, entertainment, shopping and conventional services;

To produce, distribute, tourist publicity material; To render consultancy-cum-managerial services in India and abroad;

To carry on the business as Full-Fledged Money Changers (FFMC), restricted money changers etc; and

To provide innovating, dependable and value for money solutions to the needs of tourism development and engineering industry including providing consultancy and project implementation. 

INDIA TOURISM DEVELOPMENT CORPORATION (ITDC)

The authorised capital of the Corporation is Rs 75 crores and the paid up capital as on 31.3.2005 was Rs 67.52 crores. 89.9748% of the paid up equity capital of the Corporation is held in the name of President of India.

The role of ITDC in promoting tourismThe role of ITDC in promoting tourism

•The Corporation is running hotels, restaurants at various places for tourists, besides providing transport facilities. • In addition, the Corporation is engaged in production, distribution and sale of tourist publicity literature and providing entertainment and duty free shopping facilities to the tourists. • The Corporation has diversified into new avenues/innovative services like Full-Fledged Money Changer (FFMC) services, engineering related consultancy services etc. •The Ashok Institute of Hospitality & Tourism Management of the Corporation imparts training and education in the field of tourism and hospitality.

Presently, ITDC has a network of eight Ashok Group of Hotels, six Joint Venture Hotels, 2 Restaurants (including one Airport Restaurant), 12 Transport Units, one Tourist Service Station, 37 Duty Free Shops at International as well as Domestic Customs Airports, one Tax Free outlet and two Sound & Light Shows.

  Besides, ITDC is also managing

a hotel at Bharatpur and a restaurant at Kosi on behalf of the Department of Tourism. In addition, it is also managing catering services at Western Court, Vigyan Bhawan, Hyderabad House and National Media Press Centre at Shastri Bhawan, New Delhi.

TOURISM DEVOLOPMENT CORPORATIONS IN INDIA - Contd…

In India all the states are having their own tourism development corporations.

In each state further district tourism promotion council’s are formed.

Successful marketing campaign of Tourism dvpt corporation

The incredible India campaign launched by the ministry was a huge success.

The ministry of tourism India has conducted road shows in foreign countries in order to attract tourists.

Kerala tourism development corporation(KTDC)

Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ten paradises of the world by the National Geographic Traveler, Kerala is famous especially for its ecotourism initiatives.

Its unique culture and traditions, coupled with its varied demography, has made Kerala one of the most popular tourist destinations in the world. Growing at a rate of 13.31%, the tourism industry is a major contributor to the state's economy.

Today, Kerala Tourism is a global superbrand and regarded as one of the destinations with the highest brand recall.In 2006, Kerala attracted 8.5 million tourists–an increase of 23.68% in foreign tourist arrivals compared to the previous year, thus making it one of the fastest growing tourism destination in the world.

The Kerala Tourism Development Corporation (KTDC) is a government agency that conducts and regulates the tourism activities of the Indian state of kerala.

The KTDC is headquartered at Thiruvananthapuram and has offices across all the districts of Kerala. The agency also operates hotels, resorts, and tourist rest houses in different key locations within the state.

The department has the official slogan Official host to God's own country

Case study:-Success story of Kerala tourism development corporation in tourism marketing

Successful tourism marketing:-Goa tourism devolopment corporation

Goa is one of the most important tourist sites in India.

Goa is famous for its beautiful beaches and luxury resorts.

Goan tourism development department has formulated a lot of projects for attracting tourists world wide.

GTDC has adopted successful marketing strategies.

Their products include a spice garden cruise picnic cruise, Santa Lucia floating resorts etc.

              

                       

OTHER CASES OF SUCCESSFUL TOURISM MARKETING

Golden chariot –an initiative by karnataka tourism devolopment corporation.

The Golden Chariot's luxuriously appointed sleeping cabins, dining rooms, and relaxation facilities provide royal comfort, security and elegance with a perfect combination of Old-World ambiance and 21st century convenience

•The palace on wheels – train introduced by Rajasthan tourism department.

•Nilgiri railways in Tamilnadu.

Other initiatives by TDC

“Athidi devo Bhva”-campaign

The Atithi Devo Bhavah Charter:-Hygiene and Cleanliness

Hygiene and cleanliness shall cover all areas, right from vehicles like taxis, the personal hygiene and cleanliness of the person providing the service, to the cleanliness of the

monuments/places of tourist interest.Conduct and Behaviour

The person concerned e.g. the taxi driver/hotel employee shall behave in a courteous and polite manner towards

tourists.Integrity and Honesty

The person providing service to the foreign tourists should be honest.

Safety and SecurityThe tourists’ safety and security is top priority

CONCLUSION

Travel & tourism business in India is increasing at a rate of 12.5% annually thanks to the efforts taken by tourism development corporations and other travel agencies.

The travel corporation of India with its headquarters in Mumbai is the largest travel agency in terms of turn over.

Their innovations include ‘speedotel’,scuba diving facilities in andaman,and special interest tours etc.

Now there are lot more companies are coming to tourism industry like club Mahindra etc

Thus Even in this recession hit times,tourism industry is prospective.

The concept of opinion leader

Social Factors In addition to cultural factors, a consumer behavior

is influenced by such social factors as referencegroups,family and roles and status.

Reference groups A persons reference groups consists of all the

groups that have a direct or indirect influence on the persons attitudes or behavior.

ROLE OF OPINION LEADER An opinion leader is the person in informal

product related communications who offers advice or information about a specific product or product category, such as which of several brands or how a particular may be used.

Opinion leaders are found in all strata of the society, and a person can be a opinion leader in certain product and opinion follower in the other areas.

Marketers try to reach opinion leader by identifying demographic and psychographic characteristics associated with the opinion leadership, identifying the media read by the opinion leaders ,and directing messages at the opinion leader.

Examaple The case of sanfrancisco based the GAP INC-who is trying to

do it since it has began to lose its edge.

Role of opinion leaders in tourism

The services experienced by the tourists at destinations. Example Time travel vacations Recent scenario Companies are aware of the power of the ‘talk factor', or the “word

of mouth" coming from expert and social channels in generating new business.

Create opinion leaders by supplying certain people with the product on attractive terms.

Developing word of mouth referral channels to build business.

CONSUMER-Last tourist purchases the package tour offered by the wholesaler through the retailer.

Retailer-Who is in actual contact with the consumer. Two types of retailers (A) Captive retailer:-Who gets contact with the

customers and sell only his tour programmes –who belong to the wholesaler

(B)Independent retailer:-who will sell tour programmers of various whole salers.

Wholesaler is often referred to as tour operator. Put together a tour programme-airlines,seats,hotel

rooms and meals and surface transporters. Approach through may be directly or through travel

agents.

TRAVEL AGENT

A Travel Agent is someone who sells or arranges trips or tours for customers.

A travel agent operates in local market and have necessary licenses to represent the important domestic carriers such as Airlines,Railways,steamship,and road transport.

He may be official ground handling agent at a destination for the wholesaler ,who appoints him for negotiation of prices on his behalf with principals such as hotels, domestic airlines and surface transporters.

TA earns revenue through commission from principals and mark upon prices quoted to the whole saler.

They act as wholesalers in the domestic market for outbound tours.

They are also in cargo business.

PRINCIPALS

These are the institutes in the tourism infrastructure which owns independent business. examples are International hotels, domestic airlines surface transporters.

DUTIES OF TRVEL AGENT1.To receive information from the wholesale operators for

planning itineraries both for groups and particularly in his country.

2.Negotiation with road transport to provide taxis/coaches for transport from airport to hotel, sight seeing tours or intercity transportation.

3.Negotiation with hotels for reasonable prices for room, meal and for other services.

4.They arrange best and cheap transportation services.5.Negotiation with historical and cultural places for the

entertainment.

6.coordinate with various tourist centers for sightseeing tours.

7.Cost all the above activities and offer a package price to a wholesaler.

OTHER ROLES OF THE TRAVEL AGENT Agents advice on luggage insurance, the best sources for

travel clothing required, local foreign exchange rules, and help in preparing travel documents like VISA, passports etc.

In the role of wholesaler, to the local domestic market deal with all principles developing fantastic tour packages nationally and abroad.

They take the responsibility to promote these tour packages through advt,email,personal selling

Undertake on a day to day basis to book/make reservation on behalf of clients on air, railway ,steamship and taxies and coaches on a commercial basis.

TRAVEL AGENTS IN INDIA

In India recognition granted to only such agents handling tourist traffic for at least one year.

TA should abide by several terms and conditions of recognition.

Firms granted recognition shall undertake to maintain office with full time members.

Recogn-may be extended for whole of country or limited to a particular region.

To seek recogn as a travel agent the minimum paidupcapital will be Rs-one lakh.

Application should be granted only if 1.TA has got approval of IATA 2.License to book foreign passages issued by the RBI 3.Approval of M&EA Registered under local shops & establishments act.Travel agents association of India(TAAI) The objective of the association is to safeguard and protect

interests of its members by way of having a constant dialogue with the concerned government agencies.

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