Justin Hatfield, Brooke Rischbieth, Nikita Ramanujam, Stephany Rosa

BACKGROUND

10,000 members in

115 chapters in38 states

The Campus Network aims to generate powerful policy change in dozens of localities and to leverage its presence nationwide towards elevating young people’s priorities and serving as a thought leader on how the Millennial generation is redefining political engagement.

ORGANIZATIONAL STRUCTURE

National Organization

Undergrad Regional Team

Chapter Leaders

Chapter Members

ORGANIZATIONAL STRUCTURE

National Organization

Undergrad Regional Team

Chapter Leaders

Chapter Members

ClientBrenna Conway

Illinois Field Director

ORGANIZATIONAL STRUCTURE

National Organization

Undergrad Regional Team

Chapter Leaders

Chapter Members

User / FacilitatorRachel

RiemenschneiderNew Chapter Coordinator

ORGANIZATIONAL STRUCTURE

National Organization

Undergrad Regional Team

Chapter Leaders

Chapter Members

UserVarious IndividualsInterested Chapter

Leaders

ORGANIZATIONAL STRUCTURE

National Organization

Undergrad Regional Team

Chapter Leaders

Chapter Members N/A

PROBLEM

National Organization

Undergrad Regional Team

Chapter Leaders

Chapter Members

Problem SpaceCreating more resources for the New

Chapter Coordinator to provide to students interested in starting their

own Roosevelt Institute Chapter

CURRENT SOLUTION

Too Long Too Short

OUR DESIGN

Three Phases in Starting a Chapter

1) Resources platform 2) Two recruitment guides 3) Initial activity guide

Physical & Digital Evidence

Frontstage

User actionChapter leader

connects to other leaders and

accesses resources

Chapter leader decides to pursue

new chapter creation

Conduct Rethinking Communities

activity in chapter

Recruits members into new chapter

and informs coordinator

Follows guides’ instructions

Coordinator sends email to interested

Chapter leaders with links

Coordinator sends email with links to recruiting guides

Coordinator sends email with links to

Rethinking Communities guide

Facebook and Loft page

Facebook and Loft page guide

Recruiting with Social Media Guide

Coordinating Recruiting with Competing Organizations Guide

Rethinking Communities Guide

Line of interaction

Coordinator checks in with progress and provides additional

help if necessary

Coordinator reviews results and provides additional resources

and feedback

GOALS

UnderstandingsLearners will understand that…

U1Chapter Leaders will understand the trends that lead to a successful social media usage and how they can be reapplied/replicated to other social sites

U2Chapter Leaders will understand that (positive) social media will lead to a higher number of potential new members during the recruiting process

U3Chapter Leaders will understand that they can use an existing social network of Chapter Leaders across the nation to ask questions, propose ideas and seek additional support if needed

U4Chapter Leaders will understand that activities that assess communal opportunity areas motivate members to create impact and policy change

FACEBOOK AND LOFT PAGES

PROTOTYPE ONE TEST

Expert Test Brenna, Illinois Field Director

Peer Test Critique Session in Class

Main Takeaways• Provide information on how to sustain the

Facebook and Loft platform over multiple transitions in leadership teams

• Create additional guide and platform on Loft to ensure long-term sustainability of design

• There needs to be a feedback mechanism

RECRUITING WITH SOCIAL MEDIA

PROTOTYPE TWO TEST

User Test Rachel, New Chapter Coordinator

Expert Test Brenna, Illinois Field Director

Peer Test Critique Session in Class

Main Takeaways• Provide more visuals, especially for self-

explanatory information and decrease the wordiness

• Provide concrete examples of posts and content to give further direction to our guide

• Create step-by-step instructions for more difficult steps rather than only providing tips for success

COORDINATING RECRUITMENT

PROTOTYPE THREE TEST

User Test (TBD)

Rachel, New Chapter Coordinator

User Test (TBD)

Lizz, NU Chapter Leader

User Test (TBD)

Samuel, NU Chapter Leader

Expert Test Matt, Our Professor

Main Takeaways• Provide more guidance on the coordination

section instead of focusing solely on setting up meetings

• Awaiting additional feedback from users

FIRST CHAPTER ACTIVITY

PROTOTYPE FOUR TEST

User Test Rachel, New Chapter Coordinator

User Test Lizz, NU Chapter Leader

User Test Samuel, NU Chapter Leader

Peer Test Critique Session in Class

Main Takeaways• Reorder and restructure the guide to improve

clarity and to more accurately follow the process

• Clarify some of the convoluted sections of the guide and provide more clear direction on facilitating

ASSESSMENTS

Performance Task: Start a Roosevelt Institute Chapter at your university

Criteria to assess success

Chapter (as a whole) is engaged on social

media outlets such as Facebook and Twitter

for recruitment

Chapter members exist and attend

scheduled meetings

Events and regular Chapter meetings

occur. In these meetings members engage in activities

TAKEAWAYS FROM CLASS

• Design is an iterative process that never ends ever

• There is no one concrete pathway to become a self-directed learner

• Brainstorming can be fun while still being extremely productive

• It is hard to make everyone happy (group, expert, user, client)

• Stand meetings and agile management are great tools for project management