JustAd.TV - Israel Pavilion IBC 2011
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Transcript of JustAd.TV - Israel Pavilion IBC 2011
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JUSTAD.TV confidential
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JUSTAD.TV confidential
We founded justAd.TV in 2008 to help Content Owners & TV providers monetize their Video-on-Demand, PVR and other Non-Linear-TV content.
Funding received from VC’s and top advertising executive individuals.
We are a clear leader in the STB domain. Now we aim to lead the Multi- Device domain
Team background blends Technology & Media extensive knowledge.
Fastweb Italy - announced customerLeading EU Cable Provider
1st 1st
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JUSTAD.TV confidential
TV
Connected TV
Game Consoles
Tablets
Smartphones
Live or On-demand
Lean Back / Lean Forward
We offer innovative ad formats (as well as supporting standard ones)
We enable rich-media on multiple devices
Huge or Small Screen
The simplistic approach that video ads = (only) pre rolls
has already been proven wrong
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JUSTAD.TV confidential
Universal Interactivity
RFI, In ad landing page, HTML5
landing page, RC RGBY buttons, touch events
New Experience
Video: Engaging pre rolls, Pause, FF, Red
Button, Stop, Tilt.Display: in app
Expendables & bugs
Social Widgets
Facebook, Twitter, Coupons, Polls,
Calendar, Weather & more
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JUSTAD.TV confidential
Triggers & Zones, Workflow, Share & Advance Analytics
Ad
Management
EffectsInteractivity
Social Format editor
Preview
Ad Studio
In Video & display, IAB VAST & VPAID, <60 min integrationDevice SDK
Declarative Language
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BusinessModelCPM based Serving Fee
No set up costCloud service
Available Services
Ad network consolidation Second hand trafficking
Media production
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JUSTAD.TV confidential
See also online demo at: http://www.justad.tv/formats.php