Just share it! Does it matter who's wrong or right?

Source: JWT Sonar, may 2013

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=L7Y16nA6gT_qWM&tbnid=-gzzMeWLwNotbM:&ved=0CAUQjRw&url=http://now-here-this.timeout.com/2013/05/09/these-colours-may-run-the-color-run-5k-is-coming-to-london/&ei=g0AgUt3bH8Ox0AW0voHIBg&bvm=bv.51495398,d.ZG4&psig=AFQjCNGWcg8lKnZCLmDyU7_0MHBNpwCJBg&ust=1377931726560443

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=L7Y16nA6gT_qWM&tbnid=-gzzMeWLwNotbM:&ved=0CAUQjRw&url=http://now-here-this.timeout.com/2013/05/09/these-colours-may-run-the-color-run-5k-is-coming-to-london/&ei=g0AgUt3bH8Ox0AW0voHIBg&bvm=bv.51495398,d.ZG4&psig=AFQjCNGWcg8lKnZCLmDyU7_0MHBNpwCJBg&ust=1377931726560443

69%55%

YOLO ≠ YOLT

18%

28%

Low

#selfiesteem?

GEN Y is core group to adapt SHARING: social – WE together

– LEARNING & EARNING

SHARING EXPERIENCES, STORIES, CREATIVE IDEAS,

EDUCATION/SKILLS

THE SHARECONOMY IS HERE TO STAY & SOCIAL PRODUCT

But… desharing trend?

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GbNCrDtmYTkAQM&tbnid=h0ykqlBR_s2MeM:&ved=0CAUQjRw&url=http://sourcefednews.com/snapchat-raises-60-million/&ei=nTIfUs-uNJCl0wW0uoG4Bw&psig=AFQjCNHGUrrVKJMFFCAp3Sbl79Wqkyn23w&ust=1377862609983513

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GbNCrDtmYTkAQM&tbnid=h0ykqlBR_s2MeM:&ved=0CAUQjRw&url=http://sourcefednews.com/snapchat-raises-60-million/&ei=nTIfUs-uNJCl0wW0uoG4Bw&psig=AFQjCNHGUrrVKJMFFCAp3Sbl79Wqkyn23w&ust=1377862609983513

ANY QUESTIONS?

@Joeri_InSites

joerivandenbergh

www.howcoolbrandsstayhot.com

Co-founder InSites Consulting & Gen Y expert

Author “How Cool Brands Stay Hot”

Joeri Van den Bergh

WHY DON’T YOU TALK TO ME?

Just share it! Does it matter who's wrong or right?

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