Just Getting Started with Twitter and Social Media ...sfp.ucdavis.edu/files/144814.pdf · Twitter...
Transcript of Just Getting Started with Twitter and Social Media ...sfp.ucdavis.edu/files/144814.pdf · Twitter...
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Just Getting Started with Twitter and Social Media
Monitoring Tools
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OutlineOutline
•• What is Twitter?What is Twitter?•• Common mistakes Common mistakes •• Accessory programsAccessory programs•• Simple monitoring tools for Twitter and Simple monitoring tools for Twitter and
FacebookFacebook•• ResourcesResources
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• A web-based application that allows users to send and receive short text messages (“Tweets”)
• Tweets are limited to 140 characters• URL shortening programs enable inclusion
of links to pages or photos
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Deciphering a tweet
Hashtags, #, are used to identify keywords in tweets
URL shortening programs make links morefeasible, & many shortening programs provideclick-through data from shortened links
@ sign denotes a particular twitter user
RT = “retweet”; @UCDavisSustain originally sent this tweet, and I shared (retweeted) it.
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Many ways to send & receive tweets
• Website news feed• Broadcast• Instant or text messages• Grouped in lists
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Twitter lists
• Twitter streams can be grouped into lists• One may follow a list without following the
individual users on a list• Lists can be public or private• Private lists can only be seen by the list
maker
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Searching for tweets
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Common mistakes• Thoughtless posts; postings are highly
visible, & possibly permanent (archived on google, etc.)
• Not having a goal or strategy• Poor quality content; 90% education, 10%
sales?
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Use accessory applications to:
• Schedule automated status updates• Update multiple sites at once• Shorten URLs• Upload pictures• Gather and analyze click-through statistics
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Monitoring• Facebook emails weekly page updates
with brief statistical overview• Detailed statistics, including demographic
data, are provided online• URL shortening programs, if used, offer
click-through statistics for tweets & status updates
• Low tech do-it-yourself: monitor response of twitter or facebook only specials
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Resources
• Mashable.com (lots of how-to articles)• Search.twitter.com (twitter search engine)• Technorati.com (blog search engine)• Google.com/alerts (email updates on
latest news about a given topic such as your farm)
• Appbistro.com (marketplace for Facebook applications)
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AcknowledgementsAcknowledgements
• Viticulture consortium west• Kimberley Cathline• Steve Vasquez• Brenda Dawson