Jungheinrich

ForkliftLiftoff

Entrepreneurship

Courage

Focus

Innovation

Thinking out of the box

IMPRESSIONS AND SPIRITOF THE EXECUTIVE MANAGEMENT CONFERENCE 2015 February 19–20, 2015 in Travemünde/Lübeck

Leadership

“We literally think out of the box, embracing the spirit of trust and passion to innovate THE representation of our Strategy 2020.” Benny Wee

Driving

Passion

Feedback

Growth

Trust

Learning from mistakes

Responsibility

Help paint the big picture Resultorientation

“The creativity involved in making artwork, for me, is symbolic of the creativity needed to find new ways to persuade our employees and customers to help us reach our targets.” Harm de Vries

“EMC 2015 definitely represented the start of a new spirit within the company.” Dr. René Marschner

We still have vivid memories of the Executive Management Conference 2015. It is no exaggeration to say that this event was one of the most successful in the company’s history. Most suc-cessful not only, because of the perfect planning, organisation, and implementation, but because, there, we experienced a fresh, young, international, and innovative team spirit among all execu-tives. Never before has an event shown such creative and intensive co-operation, has a common conference language so playfully overcome communicative and cultural barriers, thereby erasing the boundaries between different countries and units. There, we have seen the kind of close-knit group needed to successfully complete the “Jungheinrich Tour 2020” and to achieve our ambi-tious growth targets. Again, we would like to encourage you to literally take the lead rather than staying in the slipstream of the group. It is now your task, with your heart and with your mind, to pick up the executives assigned to you in your units and areas of responsibility, and to take them with you on the “Jungheinrich

Way of Leadership”. Together we will put the pedal to the metal and outdistance the competition. For that, we need to be faster, tougher, and more uncompromising than the rest. In reading through the following pages, let yourself be inspired once again by the spirit of the recent EMC and, then, hungry for records, rejoin the race. For only the winner can wear the yellow jersey!

DEAR JUNGHEINRICH EXECUTIVES

Hans-Georg Frey Dr. Lars Brzoska

Dr. Volker Hues Dr. Klaus-Dieter Rosenbach

To me, combining art and the economy always means a new adventure. When Jungheinrich asked me if I could provide ar-tistic support for the two-day conference, I already noticed the vibrant spirit of optimism. Here is a top management that dares to take a big new step forward, asking: how can a vision, a goal, and the concomitant task of excellent leadership be brought to life for 160 executives from all over the world? Since companies, in principle, behave like tribes with their own rituals, an act of co-creation seemed to me just the right thing: the participants would experience what it is like to use a hammer and chisel in order to give shape to concepts such as trust, courage, passion, or result orientation – minting something ephemeral as if it were a coin, and thereby giving it a value. Immediately, what sprang to my mind was turning a forklift truck into a piece of art, covering it with self-manufactured brass reliefs, “gilding” it with company ideals. This was a challenge in all respects: we had very little time – just one afternoon for the production; courage was needed to come to terms with the unknown – hardly anyone of the 160 participants is likely to have punched brass before; all 16 values of the ValueCloud had to be turned into images and symbols; and,

first of all, those who had travelled to the venue had to be put into the right mood. The whole event became a sophisticated network of dynamic moderation, speeches, presentations, and warm-ups with rhythmic hammer blows on metal plates. The managers let themselves be fired up by a series of surprises until, eventually, they got down to action in a factory hall in Lübeck, where they gave the perfectly prepared forklift truck from Dresden its final, new appearance. One could sense how far the team spirit spread: the executives helped and supported each other, letting themselves be guided by the team of artists and by the trainees that had been specially trained for the occasion. The result was a powerful and vociferous perpetuation of a precious moment in the history of the company.When the forklift truck was ceremoniously unveiled, the „golden“ glitter could be seen not only on the object but also in the faces of the 160 temporary artists. Mr Frey spontaneously announced that the three-tonne piece of art would be sent on a journey around the world. In this way, pride, success, and the wonderful atmos-phere will spread throughout the whole network of Jungheinrich.

POINT OF VIEW ERNST HANDL

EXPECT THE UNEXPECTED

“It is very important that everyone knows his part in the 2020 story.” Dr. Markus Heinecker

“I felt that I was part of a real team, and I could experience and feel values like passion and enthusiasm. Good job.” Riccardo Betti

“The determination to get the result 4/7 was clear. Never before had the Board committed itself in such a way to communicating to the executives its resolve to achieve so a vital goal for the company. Only passion for our job can give us what we want and for that we need the support of all our employees.” Paolo Ceccon

“Right from the start, it is up to all of us to further develop all the values through hard work, passion, and dedication.” Elena Kallona

TRANSFERING THE JUNGHEINRICH TARGETS AND VALUES INTO ONE PIECE OF ART

PASSION / “We expressed that with different symbols: a big heart (passion comes from the heart), a person throwing up his or her arms, boxing gloves, tango dancers (two legs), and two Chinese characters rendering the word ‘passion’ in Chinese.” Silke Herrera Jarama / “The metalwork I did featured flames. This follows the principle: if you don’t burn for our strategy, how can you ignite a fire for our ambition in your team and with your customers?” Jan Lorenz / “I chose a pair of tango dancers as a symbol. For me, this includes the following essential elements: having our hearts in it; placing great demands on what we do; having excellent technical skills, perseverance, and enthusiasm.” Dirk Mirovsky /

ENTREPRENEURSHIP / “What does the artwork mean: it shows that it’s like our company, groups of people working together to form one goal, to produce a piece of work that we can all be proud of and which shows our values as a company.” Des Kavanagh / “The infinity symbol shows that we should set very high goals and also that they should be constantly developed and evolved. Our images were: a light bulb (ideas), hands (you have to be able to turn an idea into something practical), currency (you have to make a profit), a rocket (aiming high, being visionary), stars and infinity (pushing back the boundaries and constant evolution).” Steve Richmond / ”…we put a rocket launch in the centre of our artwork, since all the other aspects are related to it (both causes and effects).“ Vincent Bouthors /

FEEDBACK / “For our feedback group this means permanent bidirectional communication. It also means that we do not only have to talk to our customers. We also have to listen to them and to communicate with them. To give this idea a symbol, we chose circles, question marks, exclamation marks and thumbs (up and down).” Wolfgang Brüggemann /

“My personal contribution was an attempt to create a scale as a symbol of feedback. In my opinion feedback should be balanced; not only focusing on what is going wrong, but also pointing out what is being done well. In the end, success is usually not defined as avoiding mistakes.” Harm de Vries / “Apart from working on the art object, the hands-on approach of just doing it was positive. ‘Just do it’ reflects the German ‘Mach mal’ used by Dr. Jungheinrich.” Christoph Dörpinghaus /

TRUST/ “It is both: an emotional and a logical act. This is why you may see the ‘heart’ and ‘brain’ on our artwork. Trust between our company, the employees, and the customers manifests itself through common goals, Jungheinrich core values, and the fulfilment of our commitments.” Lucy Yuanyuan Lu / “Even the aspect of trust requires leaders who integrate ‘a cool head, a warm heart, and working hands’. These attributes are essential, as a bridge or chain link to establish trust as a value in an organization.” Frank Strasmann /

GROWTH/ “In my team we were building, as you know, a tree of life. This is the symbol of growth. The tree of life was the main motto of the artwork, being composed of various small pictures which also show other growth symbols such as a chick hatching from an egg, a skyscraper, money, etc.” Dr. Markus Heinecker /

FOCUS / “As our group was discussing the ‘focus’ value, we decided to create an arrow, the wording ‘focus’, an eye, and the 4/7 target. We wanted to convey the impression that we see our target and focus on it with the intention to achieve it.” Alexey Roslyakov /

RESPONSIBILITY/ “We chose a pair of (folded) carrying hands as a symbol of union, support, and care, which finally leads to responsibility.” Martin Herbrich / “We felt that all our hands are needed for the strategy and our personal handprints show our clear commitment; in other words, we are all responsible for the success of the company and care about our goal.” Kai Gloystein /

COURAGE/ “The idea was to first find an animal that can be a symbol of courage. We decided in favour of a ‘large fish’ represented by a large number of small fish that, as a shoal, form a strong team. This ‘large fish’ attacks a shark, which is, of course, actually much bigger and stronger than any one of the small fish.” Mathias Lentfer / “The idea of together turning a forklift truck into a piece of art was brilliant. Our ‘large fish’ consisted of many small ones, which ate up the shark. After all, the motto was ‘courage’!” Klaus-Peter Simon / “Our image might also be titled: ‘everything is possible for a courageous and well organised team’.” Matthias Windwehr / “Ready for fighting. That’s it!” Riccardo Betti /

LEARNING FROM MISTAKES/ “A mistake shows us where we can do better and what we shouldn’t do again. In other words, if we do not acknowledge our mistakes and only try to hide them, we will not be able to improve next time. Therefore, we should actively look for mistakes, see them as an opportunity, not stop once we have found the culprit, work together to change what has led to the mistake in order not to repeat it.” Katja Suwe /

RESULTORIENTATION/ “We decided, that resultorientation means ‘focus on the customer’. If we can make the customer happy, he or she will be enthusiastic about Jungheinrich and their tailor-made solutions.” Udo Zeizinger / “And we decided to create a person who achieves the targets for 2020, standing on a podium as No. 1. … For us, both the symbol and the team work stand for the spirit of 2020.” Hans -Jürgen Flakowski / “Winning is an attitude as well as losing. This means that a winning mentality comes from constant and repeated excellent behaviour.” Luca Esposto /

DRIVING / “As a group we decided to create a picture that would show us driving forward as a group.” Neil Warren / “… according to the motto: we are all in the same boat and if only one of us doesn’t row properly, we will be slowing down!” Oliver Buschmann / “We understood ‘driving’ as pushing JH forward to new directions, with each of us being focused on our goals, but to achieve them, we have to work as a team – like in a rowing boot with the cox giving the directions and everyone else working hard to win the race. That is what we hammered into the brass plates: nine plates, forming one picture, thereby symbolising the teamwork.” Rigobert Ries /

STRATEGY / “We tried to visualise a road to success as our way of leadership.” Dr. René Marschner / “4/7 represents the Jungheinrich strategic objective for 2020; a diagram demonstrates the anticipated growth; a forklift is used as a symbol of our traditional core product; a compass is guiding us to make the right decisions; musical notation represents the consistency of our group activities with every individual and every single entity working together in order to achieve the common goal; the road starts at the bottom and, after two thirds of the way, we will reach the 4/7 goal (symbolised by a target mark); then we outreach the objective, becoming market leader (ranking as No. 1 on the winner’s podium). Jungheinrich seems to be a big elephant: our stability allows us to trample down our competitors. The last picture symbolises the logistics systems as part of our modern product portfolio. Our claim goes together with the picture of strategy.” Michelle Euzet /

LEADERSHIP/ “This concept of leading by example is also what we experienced during our work in Lübeck. How to work together, how to trust each other, how to share the picture of a vision. First of all, when we work in a team – even if it concerns the kind of specific work we were involved in – there is no need for a formal leader, as the team itself immediately identifies and recognises who is better at doing what. We depicted the concept of leadership in a drawing: lots of men, with one centred at the top, who is taller than the others; all are going in the same direction, focusing on 4/7 targets.” Marina Attanasio /

HELP PAINT THE BIG PICTURE/ “It doesn’t matter who you are: what matters is your will to contribute to, and participate in, doing big things together.” Nareerat Phuechsing /

INNOVATION/ “We decided to use the following symbols: a flash as a metaphor of new ideas which we need to powerfully hit our targets; a rocket as a metaphor of consistent innovation to improve technologies and a sunrise as a metaphor of something new that consistently rises every morning.” Payne Ping Wang /

THINKING OUT OF THE BOX/ “It is the most amazing artwork I’ve ever seen: such a big real forklift with all the handcrafted brass plates! We were supposed to place our symbols on the two sides of the mast. The symbols on one side represent an international forklift company logo, because in our team we have German, Chinese, and Thai people among others. That’s why we chose a Jungheinrich logo featuring a mixture of languages. On the other side of the mast, you can see a rocket flying to reach our 2020 target, driven by the force of our 4/7 objective – a very powerful image.” Candy Zhang /

Alexander Abé, Nicholas Allen, Nils Altrogge, Jens Arndt, Marina Attanasio, Andreas Ausweger, Radhika Baliga, Ralf

Bangert, Wilfried Baur, Lasse Becher, Riccardo Betti, Dr. Stefan Binnewies, Carsten Duus, Irina Bodrova, Kay Bohlmann,

Vincent Bouthors, Richard Brandstetter, Philippe Braye, Stefan Brehm, Rainer Breitschädel, Wolfgang Brüggemann,

Dr. Lars Brzoska, Oliver Buschmann, Paolo Ceccon, Jaroslaw Cisak, Dr. Alexander de Grahl, Harm de Vries, Peter Dibbern,

Thomas Diwan, Christoph Dörpinghaus, Arild Drageset, Gerrit Driessen, Alban Duka, Vincent Dutériez, Ralf Entsfellner,

Christian Erlach, Luca Esposto, Michelle Euzet, Swen Feldmann, Hans-Jürgen Flakowski, Francesco Fontanella,

Hans-Georg Frey, André Friedrich, Vigold Georg, Dr. Manuel Gimple, Kai Gloystein, Giovanni Grandi, Tanja Gründer,

Dr. Rolf -Peter Haelbich, Richard Hao Gu, Dr. Carsten Harnisch, Dr. Tobias Harzer, Mike Hasson, Frederic Hazan,

Dr. Markus Heinecker, Martin Herbrich, Silke Herrera Jarama, Thomas Heyn, Jörg Hirschbühler, Christian Hocke, Armin

Holzner, Zoltán Horváth, Dr. Volker Hues, Guido Ivaldi, Viroj Jangsiripornpakorn, Kerstin Janowski, Frank Jastrob,

Dr. Lada Kalinina, Elena Kallona, Marcus Karst, Des Kavanagh, Achim Keller -Schiwy, Joachim Kiel, Daniela Kientopf, Axel

Knigge, Otto Kollmannsberger, Jean- Luc Krebs, Stephan Ksoll, Walter Kuchheuser, Reinhild Kühne, Mika Laatikainen,

Jan Langerak, Lucile Langrish- Smith, Mathias Lentfer, Albert Lim, Bengt Lindvall, Markus Lippert, Frank Loeber, Jan

Lorenz, Dr. Oliver Lücke, Christian Lukas, Dietmar Lummitsch, Dr. René Marschner, Roman Martin, Tadeusz Michalik,

Dirk Mirovsky, Martina Möller, Olivier Momas, Jonathan Morris, Brigitte Nord, Ronald Ohlrogge, Alexander Özbahadir,

Gulin Parlar, Stefan Pfetsch, Nareerat Phuechsing, Markus Piazza, Marion Pohl, Vratislav Přibyl, Steve Richmond,

Rigobert Ries, Armin Rinne, Dr. Klaus-Dieter Rosenbach, Alexey Roslyakov, Salvatore Russo, Hoyame Saber, Rüdiger

Säcker, Claudio Sala, Nils Sander, Ulf Schipper, Holger Schmidt, Jörg Schröder, Hans -Herbert Schultz, Dirk Schulz,

Dr. Stefan Seemüller, Uwe Seitz, Frank Siebken, Roman Siluk -Giusiano, Klaus -Peter Simon, Markus Skof, Luuk Snijders,

Frank Strasmann, Katja Suwe, Brane Svegelj, Thomas Tautenhahn, Yang Tianbiao, Stéphanie Tirel, Christoph Trzoska,

Bernd Tüshaus, Martin Urban, Gonzague van Huffel, Zdeněk Vartýř, Jean -Charles Voisin, Daniel Volkmann, Henning

Walther, Payne Ping Wang, Neil Warren, Martin Weber, Benny Wee, Stephan Weitkamp, Matthias Windwehr, Stefan

Wißler, Tjeert Mechiel Wories, Lucy Yuanyuan Lu, Roberto Zanda, Steffen Zaune, Udo Zeizinger, Candy Zhang

PARTICIPANTS & ARTISTS

“Working together to create a work of art clearly demonstrated what a

team is able to achieve in a short time, if it is well prepared and instructed

and gets professional support.”Dirk Mirovsky

“Certainly, the artistic design of the forklift truck will always remind all participants of the values with which they, as executives, would like to achieve the ambitious target for 2020.” Kerstin Janowski

Feedback

Responsibility

Growth

Innovation

Thinking out of the box

Trust

FocusLearning from mistakes

Passion

Resultorientation

Courage

Focus

Thinking out of the box

Innovation

Entrepreneurship

Leadership