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June SNHHUG Meeting: SEO and branding
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Transcript of June SNHHUG Meeting: SEO and branding
WELCOME.
HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONSSAVOIRFAIRE-US.COM
LinkedIn Group: Southern NH HUGPost-Event Survey: bit.ly/SNHHUG-
surveyHashtag: #SNHHUG
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And now a word from our visiting Hubspot expert: Al Biedrzycki
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AUGUST 19-22 2013HYNES CONVENTION CENTERBOSTON, MA
THE LARGEST GATHERING OF INBOUND MARKETERS.
SAVE 50% OFF REGISTRATIONUSE PROMO: HUGSWNH
WWW.INBOUND.COM
THANK YOU.
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SEO &BRANDING
Al BiedrzyckiChannel MarketerHubSpot
Presented by:
WHAT’S WRONG WITH THIS PICTURE?
www.thebestSEOatlanta.com
1Misleading URL “Self-proclaimed” title
2Not indicative of a brand3...They weren’t the best SEO firm in
Atlanta
WHAT’S WRONG WITH THIS PICTURE?
A QUICK REFRESH1
To organize the world's information and make it universally accessible and useful.
Source: http://www.google.com/about/company/
GOOGLE’S MISSION
PENGUIN AND PANDAGoogle algorithm updates implemented to help search results be organized by usefulness and authenticity.
WHAT’S BRAND GOTTO DO WITH IT?2
Google wants to provide users with the best search experience possible, and doing this requires the search results to reward established brands with top rankings.
WHY IS BRANDING IMPORTANT?
WHAT IS GOOGLE LOOKING FOR?
Varied Content: website content, press releases, videos, presentations, PDFs, webinars, podcasts, articles, etc.
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WHAT IS GOOGLE LOOKING FOR?2 Relevant Content: well-optimized towards your target
audience
WHAT IS GOOGLE LOOKING FOR?3 Well Distributed Content: On-site AND Off-site (Vimeo,
Slideshare, etc.)
WHAT IS GOOGLE LOOKING FOR?4 Frequently Published Content: Fresh content is the
key to having spiders come back more frequently
WHAT SHOULD YOU DO?3
Content Creation: Focus less on quantity and more on variety
TIPS TO MAKE PEACE WITH THE PENGUIN
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Don’t obsess over link-building
Ask yourself, would I feel comfortable explaining my optimization strategy to a customer? To a competitor?
FINAL THOUGHT4
Nothing is permanent. Be nimble. Be useful.FINAL THOUGHT
QUESTIONS?
THANK YOU.