1. SEO and Local SearchAnthony Burke, WSI Digital Marketing

2. Agenda The Internet Business Model on one page What is Search Engine Optimisation SEO in less than 4 minutes Why SEO is important What is local search Why focus on local search Local Search ecosystem Conclusions Questions 3. Search Engine Optimsation (SEO) 4. SEO in 4 minutes The biggest question Why isnt my website showingon Page One of Google? This video is a good introduction to SEO but in order toreally get your websites ranked high in search engines,you need to know a more. LOTSEO in under 4 minutes 5. SEO vs PPC 6. Why is SEO important 7. What Is Local Search? Local Search is the use of search engines by users whoare looking for a product or service provider (what) ina specific local area (where). Examples Water damage repair company TN19 7AW Tunbridge Wells dentist Childrens activities Hastings Italian restaurant in Uckfield Tonbridge carpet cleaner Bed and breakfast in Rye 8. Why Focus on Local Search? Consumers are being digitised at a rapid pace 9. Why Focus on Local Search? And so are local businesses 10. Why Focus on Local Search? Digitisation has resulted in a media chaos 11. Why Focus on Local Search? How consumers find & engage local businesses 12. Local Search Basic Fundamentals Need to Understand the Local Search Ecosystem 13. How to be successful on Local Search What it Takes to be Successful Online Today 14. Q&A 15. Email - anthony@wsionlinebiz.co.ukPhone - 01580 819529Mobile - 07917707347Web - www.wsionlinebiz.co.ukFacebook - www.facebook.com/wsionlinebizTwitter - @wsionlinebizLinkedIn - http://uk.linkedin.com/in/anthonymburkeGoogle+ http://gplus.to/anthonymburkeTHANK YOU!