JUNE 2014 VOL. 26, NO. 6 ISM® NEWS ISM® Board Meeting ...€¦ · ISM® NEWS ISM® Board Meeting...

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1 JUNE 2014 VOL. 26, NO. 6 ISM® NEWS ISM® Board Meeting Highlights The meeting of the 2014 ISM ® Board of Directors was held May 4, 2014, at the LVH Casino & Resort in Las Vegas. At the meeting, the Board: Received an update on the Institute’s Annual Conference, ISM2014. Total attendance was projected to be 2,320 individuals, an increase from 2013. Approved the following affiliate name changes: NAPMBuffalo, Inc. to ISMBuffalo, Inc. NAPMColumbia Basin, Inc. to ISMColumbia Basin, Inc. NAPMDenver, Inc. to ISMDenver, Inc. NAPMQuad Cities, Inc. to ISMQuad Cities, Inc. Accepted requests to dissolve the following affiliates: NAPMNorth Central Ohio, Inc. NAPMCentral California NAPMNorthern New York Approved the ISM Finance Committee recommendation that Wells Fargo Wealth Management be engaged to provide financial advisory services to the Institute. Provided guidance to CEO Derry and the ISM Research team regarding future agreements pertaining to ISM’s monthly economic data. Agreed to processes for selection of future directors. Discussed necessary policy updates and potential bylaw amendments and planned for further review at the August 6-7, 2014, meeting of the Board. Chief Executive Officer Thomas W. Derry reported on progress of business operations and updated the Board on the status of implementation of ISM’s business strategy. William Michels, president of ISM Services, Inc. and senior vice president of ISM, reported on current operations and projected business trends for ISM Services, Inc. The Institute for Supply Management ® is the single shareholder in ISM Services, Inc. There are currently 149 ISM affiliates worldwide. Complete copies of the minutes and appendixes from the May 4, 2014, meeting are available through the ISM website. Go to About ISM, then ISM Governance, or email Janis Kellerman at [email protected]. The next meeting of the ISM Board of Directors is August 6-7, 2014, in Boston. What’s inside? ISM® Board Meeting Highlights ....... 1 Winners of the ISM® Annual Awards Announced at ISM2014 in Las Vegas! ............................................. 2 Another Successful Year for ISM®’s Affiliate Leadership Training Program .......................................... 8 ISM―Northern Virginia Spreading the Good News by Social Media ..... 8 Are You Looking for an Inexpensive Way to Market Your Affiliate? ........ 9 Upcoming Conferences/Events ... 10

Transcript of JUNE 2014 VOL. 26, NO. 6 ISM® NEWS ISM® Board Meeting ...€¦ · ISM® NEWS ISM® Board Meeting...

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JUNE 2014 VOL. 26, NO. 6

ISM® NEWS

ISM® Board Meeting Highlights

The meeting of the 2014 ISM® Board of Directors was held May 4, 2014, at

the LVH Casino & Resort in Las Vegas. At the meeting, the Board:

Received an update on the Institute’s Annual Conference, ISM2014.

Total attendance was projected to be 2,320 individuals, an increase

from 2013.

Approved the following affiliate name changes:

NAPM—Buffalo, Inc. to ISM—Buffalo, Inc.

NAPM—Columbia Basin, Inc. to ISM—Columbia Basin, Inc.

NAPM—Denver, Inc. to ISM—Denver, Inc.

NAPM—Quad Cities, Inc. to ISM—Quad Cities, Inc.

Accepted requests to dissolve the following affiliates:

NAPM—North Central Ohio, Inc.

NAPM—Central California

NAPM—Northern New York

Approved the ISM Finance Committee recommendation that Wells

Fargo Wealth Management be engaged to provide financial

advisory services to the Institute.

Provided guidance to CEO Derry and the ISM Research team

regarding future agreements pertaining to ISM’s monthly economic data.

Agreed to processes for selection of future directors.

Discussed necessary policy updates and potential bylaw amendments and planned

for further review at the August 6-7, 2014, meeting of the Board.

Chief Executive Officer Thomas W. Derry reported on progress of business operations and

updated the Board on the status of implementation of ISM’s business strategy. William

Michels, president of ISM Services, Inc. and senior vice president of ISM, reported on

current operations and projected business trends for ISM Services, Inc. The Institute for

Supply Management® is the single shareholder in ISM Services, Inc.

There are currently 149 ISM affiliates worldwide.

Complete copies of the minutes and appendixes from the May 4, 2014, meeting are

available through the ISM website. Go to About ISM, then ISM Governance, or email Janis

Kellerman at [email protected]. The next meeting of the ISM Board of Directors is

August 6-7, 2014, in Boston.

What’s inside?

ISM® Board Meeting Highlights ....... 1 Winners of the ISM® Annual Awards Announced at ISM2014 in Las Vegas! ............................................. 2 Another Successful Year for ISM®’s Affiliate Leadership Training Program .......................................... 8 ISM―Northern Virginia Spreading the Good News by Social Media ..... 8 Are You Looking for an Inexpensive Way to Market Your Affiliate? ........ 9 Upcoming Conferences/Events ... 10

What’s Inside? Global Group 1 Indirect/Services Group 2 Logistics and Transportation Group 3 Materials Management Group 4 New York/New Jersey Forum 5 Northeast Supply Management Group 6 Pharmaceutical Forum 6 Southwest Forum 7 Steel Buyers Forum 7 Supplier Diversity Group 8 Supply Chain Risk Management Group 10

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2014 J. Shipman Gold Medal Award Recipient ― Paul Novak, CPSM, C.P.M., A.P.P., MCIPS

Winners of the ISM® Annual Awards Announced at the ISM2014 in Las Vegas

J. Shipman Gold Medal Award On May 6, 2014, longtime Institute for Supply Management (ISM

®) executive and former ISM CEO Paul Novak,

CPSM, C.P.M., A.P.P., MCIPS, was named the 2014 J. Shipman Gold Medal Award recipient.

The J. Shipman Gold Medal Award was created by the Purchasing Management Association of New York in

1931, and is awarded annually to an individual who has performed distinguished service for the cause and

advancement of the supply management profession. Novak received the Shipman Award at ISM2014 in Las

Vegas during a special awards luncheon on May 6, 2014.

As CEO from 1997 until he retired in 2012, Novak

oversaw all ISM (formerly the National Association of

Purchasing Management) day-to-day operations. He began

his career there in 1988 as director of membership.

Novak has been a noted national and global speaker and a

proponent of the value of supply management, speaking to

hundreds of audiences on the topic, and authoring

countless articles that have appeared in trade and business

publications. During his tenure with ISM, he spoke to

MBA and advanced-degree classes at universities around

the world about the association, motivating students to

consider a career in supply management and procurement.

Novak also served as president and board member of the International Federation of Purchasing and Supply

Management (IFPSM).

“To say that Paul was a leader in his profession is an understatement. He was instrumental in raising the

professionalism of the purchasing and supply management field both domestically and internationally. Paul

helped establish global standards and a global standards board for professional certification, raising the service

level in countries where standards were low. Seven countries have been approved for international certification

using the ISM guidelines he created,” says Craig Johnson, CEO of Harry & David, a past ISM Board Member

who has been involved with many ISM committees over the years.

Novak also broadened the reach of the profession into other countries, helping to establish 12 non-U.S. affiliates

of ISM and 28 partnership countries for certification programs.

“It's quite an honor because I have known the last 20-plus winners in my role, and to be in the same category of

those recipients is humbling,” Novak says.

In addition, Novak spent his career as a strong advocate and leader in helping to bring diversity and inclusion into

the profession and ISM. He helped establish the Black Executive's Forum and worked with others in ISM and the

profession to increase active participation by women, Hispanics and other minorities.

The profession has evolved over the years, Novak notes, and the responsibilities are much greater now than ever

before.

“The role of supply chain and procurement has become much more strategic in nature,” Novak says. “It's global

in scope and more demanding and complex. You can’t make any decisions in a vacuum and as a professional you

need to know your supply base. So the CEO needs to be in touch with the chief procurement officer regularly. We

have seen some major mistakes from companies where that communication wasn't present.”

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2013 Persons of the Year Award Recipients (left to right) Michelle Ochweri, Gail D Kelley, CPSM, C.P.M., Martin G. Rutkovitz, Dale L Bartholomew, CPSM, C.P.M., Steven R. Bouchard

As for young professionals, Novak says they need to understand their role and their business to succeed in the

industry.

“You need to realize how your position helps the company make a profit and to truly know your business,” he

says. “There is a lot of opportunity for young professionals that have success.”

Novak earned both bachelor’s and master’s degrees in social work from Michigan State University, and holds a

Harvard Business School faculty certificate in not-for-profit management. He served on executive advisory

boards for the supply chain management programs at both Michigan State and the University of San Diego. On a

personal level, Novak was a 16-year member of Rotary International and the first male member of the Saginaw

County Women’s Shelter board of directors. Today he remains on the board of the supply chain management

committee with the World Trade Organization.

Persons of the Year, Affiliate Excellence and Groups/Forums Excellence Awards

On May 7, 2014, ISM announced the 2013 award recipients of the Persons of the Year Award, the Affiliate

Excellence Award and the Groups/Forums Excellence Award at the awards breakfast during ISM2014 in Las

Vegas.

Persons of the Year Award

ISM’s Persons of the Year Awards recognizes excellence in education/learning, innovation/creativity, leadership,

marketing/communicating and volunteerism. ISM recognized five individuals for their efforts during 2013:

Education/Learning Person of the Year: Dale L.

Bartholomew, CPSM, C.P.M., ISM—Northern

Virginia, Inc., and ISM—Cooperative Utilities, Inc. Bartholomew is a member of and active in two

affiliates and is the first to volunteer for whatever

needs to be done to support ISM—Northern Virginia

and ISM—Cooperative Utilities. He is known for his

“follow up and follow through” approach in all aspects

of education, including organizing all aspects of

ISM—Northern Virginia’s educational programs,

serving as a Certified Professional in Supply

Management® (CPSM

®) trainer and working with

students. “I am honored and grateful to have received

the Education/ Learning Person of the Year Award,”

he says. “The award and serving two ISM affiliates

were meaningful and gratifying experiences.” His

nominators label Bartholomew as an active advocate

of ISM and a true supporter of the organization and

its goals.

Innovation/Creativity Person of the Year: Steven R. Bouchard, ISM—Connecticut, Inc. Eager to deliver tools to the new supply management practitioners, Bouchard promotes the affiliate’s

Emerging Professional Group (EPG) activities through LinkedIn, including EPG-specific web seminars. He

has forged new relationships with universities and other local professional organizations and conducted value-

stream mapping on current and future membership marketing activities. “Organizations now realize that the

success of their products depend heavily on a robust supply chain. As a result, professionals in the supply

management field are held accountable to provide value through innovative and creative approaches to

strategic sourcing,” says Bouchard. “As leaders in the field, we must also develop new programs to ensure the

next generation of supply management leaders have the skills and training to be successful.”

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Leadership Person of the Year: Michelle Ochweri, ISM—Columbia Basin, Inc. Under Ochweri’s leadership, her affiliate has held summer planning meetings for three years in a row,

resulting in an affiliate board action-item list that is monitored and updated monthly. She is an outreach

expert, resulting in joint cooperative events, and has led her team to revise their affiliate bylaws to simplify

and streamline management. She has overseen the change in monthly program format and venue, which has

increased program attendance by 50 percent and has implemented an action to call each affiliate member at

least once per year to discuss affiliate goals and performance improvements. Ochweri describes her

experience best: “Being recognized as the Leadership Person of the Year is a humbling experience, one that I

never anticipated. My involvement with ISM and ISM—Columbia Basin has always been an opportunity to

give back to a profession that I love. We all know leading people can be both challenging and rewarding, but

the reward of seeing people grow and become strong professionals in our profession makes everything

worthwhile.”

Marketing/Communicating Person of the Year: Gail D. Kelley, CPSM, C.P.M., ISM—Western

Washington, Inc. Kelley meets with local community supply managers to promote ISM and ISM—Western Washington

membership to decision-makers. She also promotes the ISM Corporate Program to local companies. She

participates in university career fairs, promoting scholarship and other opportunities for students offered by

ISM—WW. Kelley also uses social media to effectively market her affiliate and its activities. She

supplements this with email messages and good old-fashioned hardcopies by mail. She works tirelessly to

increase membership. For example, she geographically targeted potential members using LinkedIn and also

used LinkedIn to targeting companies without ISM representation. Kelley says, “Volunteering with my local

ISM affiliate has been an enriching experience. ISM is a community of professionals focused on the

education and advancement of its members. This is the best opportunity available to be exposed to the

practices and experiences of the very best supply chain organizations and professionals worldwide. It is my

honor to be a member.” As a past affiliate president, she also serves as mentor and adviser to new members of

the affiliate’s board.

Volunteer Person of the Year: Martin G. Rutkovitz, ISM—St. Louis, Inc. Rutkovitz’s nomination was a cooperative effort by his current affiliate, ISM—St. Louis, the ISM

Indirect/Services Group and the ISM2014 Host Service Committee, of which he currently serves as chair. For

20-plus years, Rutkovitz has volunteered at various levels of the ISM organization. He has served in

numerous positions at both his current affiliate, ISM—St. Louis, and his previous affiliate, ISM—Central

Florida, Inc. He has been an ISM Conference volunteer for 20-plus years, too, and served on the ISM

Conference Leadership Committee from 2007 to2012, was general Conference chair in 2008, has served on

the ISM Host Service Committee since 2009, serves as membership chair and marketing co-chair of the ISM

Indirect/Services Group, and has participated in and presented for the ISM Leadership Training Workshops/

Programs. Rutkovitz describes his experience: “Accepting this award brought to mind the group of colleagues

and peers I have had the good fortune to work alongside year after year. Many have become close, lifelong

friends, and we all agree that volunteering improves ourselves, our profession and ISM. This award honors

each and every one of them, as well, for without their friendship, counsel and guidance, I wouldn’t be the

person I am today.” To quote one of his nominators, “Marty wears the ISM logo on his chest like Superman

wears his shield.”

Affiliate Excellence Award

ISM—Louisville, Inc. Earns Top Distinction — 2013 Affiliate of the Year Award

Affiliate Excellence Awards recognize ISM affiliates that demonstrate an awareness and distinction in their

professional operations, educational offerings and ability to recruit, train and retain members, while at the same

time communicating the value and prestige of ISM and the supply management profession. The affiliate selected

for the Affiliate of the Year Award has surpassed the designated core competency requirements, including but not

limited to membership growth, professional development opportunities and valuable affiliate membership

meetings. ISM is pleased to announce that ISM—Louisville, Inc., received the highest honor with the 2013

Affiliate of the Year.

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2013 Affiliate of the Year Award – ISM―Louisville, Inc.

2013 Affiliate Excellence Award Recipients

“In the commonwealth of Kentucky, the

Louisville affiliate was one of the final four

purchasing management associations left in

ISM in 2012. Normally in the commonwealth,

being one of the ‘Final Four’ is a good thing,

but in this case it wasn’t beneficial to our

organization. Our membership approved a

name change in 2012 that started a blistering

pace of change and innovation in the affiliate.

Creative thinking led to further changes, and

by leveraging the momentum of this name

change, we opened our hearts and our minds to

logistics and haven’t looked back. We are

thankful for the recognition bestowed upon our

affiliate by ISM with this distinguished award,

and we look forward to defending our selection in the upcoming year," says Doug Kolpak, immediate past

president of ISM—Louisville. "We exist to educate, develop and provide opportunities for networking and

certification assistance to the supply chain management professional in the greater Louisville metro area.”

President Angela K Jorgensen says, “Our primary focus for 2013 was to become member-centric in our planning

and implementation of programs, and we will continue this mantra in 2014. We make every attempt to keep a

pulse of what our members need and make the most of the networking and educational opportunities we are able

to provide. In the Louisville area, we have a great family of members and the entire board is dedicated to

supporting their professional development needs. We are extremely honored by the Affiliate of the Year award

from ISM, and we strive to continue to be the best affiliate our members deserve.”

Each ISM affiliate, regardless of size, has the opportunity to achieve affiliate excellence recognition by meeting

each of the core competency requirements. Thirteen affiliates met the level of excellence for 2013. They are:

• ISM—Arizona, Inc.

• ISM—Atlanta, Inc.

• ISM—Carolinas-Virginia, Inc.

• ISM—Chicago, Inc.

• ISM—Dallas, Inc.

• ISM—Denver, Inc.

• ISM—Greater Grand Rapids, Inc.

• ISM—Houston, Inc.

• ISM—Japan

• ISM—Kansas City, Inc.

• ISM—Louisville, Inc.

• ISM—Milwaukee, Inc.

• ISM—Nashville, Inc.

• ISM—Nevada, Inc.

• ISM—New Jersey, Inc.

• ISM—New York, Inc.

• ISM—Northern Virginia, Inc.

• ISM—Pittsburgh, Inc.

• ISM—San Diego, Inc.

• ISM—San Fernando Valley, Inc.

• ISM—Western Washington, Inc.

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2013 Group/Forum of the Year Award – New York/New Jersey Forum

2013 Groups/Forums Excellence Award Recipients

Groups/Forums Excellence Award

ISM New York/New Jersey Forum Earns Top

Distinction – 2013 Group/Forum of the Year

ISM Groups and Forums Excellence Awards recognize

those Groups and Forums that demonstrate excellence in

their professional operations, educational offerings,

recruitment, training and retention efforts, while at the

same time communicating the value and prestige of ISM

and the supply management profession. The Group or

Forum selected for the Group/Forum of the Year award

has surpassed the designated core competency

requirements.

ISM is pleased to announce that the ISM New York/

New Jersey Forum received the highest honor with the 2013 Group/Forum of the Year.

ISM New York/New Jersey Chair Edward J Riggie III accepted the award at a volunteer appreciation breakfast

during ISM2014 in Las Vegas. Riggie describes the Forum’s work as, "The mission of the ISM New York/New

Jersey Forum is to support our member affiliates in their efforts to achieve their strategic goals and plans and to

facilitate communication amongst and between the affiliates and ISM. The Forum holds an annual educational

conference, which is planned and executed by our board of directors. All of our Board members are volunteers

and I am very proud to be involved with this great group who has a deep passion for the supply management

profession and their willingness to share their time and talents. We are extremely honored to be recognized for

this prestigious ISM Group or Forum of the Year award."

Four Groups or Forums met the

level of excellence for 2013.

They are:

Materials Management

Group

New York/New Jersey

Forum

Services Group

Southwest Forum

2014 Institute for Supply

Management® – Michigan State University Awards for

Excellence in Supply Management

The 2014 winners of the 8th Annual Institute for Supply

Management® – Michigan State University Awards for Excellence in

Supply Management were honored in Las Vegas during ISM2014.

Representatives from the winning organizations detailed their

projects in sessions on Tuesday, May 6, 2014, and Wednesday, May

7, 2014. The winners are:

Clorox Company | Process category

Clorox developed an innovation sourcing management group in

2010 that uses processes and tools for effective and efficient

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supplier partnering. What began as a pilot group evolved into a

driver of innovation by leveraging collective contracting and

supplier management skills to broaden those agreements the

group manages. This ability to create seamless connections

allowed this internal group to develop new agreement templates

and accelerated contracts.

Goodyear Tire & Rubber Company | People category

Goodyear established a Direct Materials Optimization (DMO)

project, training employees to achieve ongoing savings and stay

ahead of competition. To date, the teams working on the DMO

project have delivered more than US$20 million in direct

material savings and expect to deliver further savings from

ongoing projects in the near future.

Intel Corporation | Process category

Once Intel determined its internal customers would benefit

financially and operationally from an intuitive process to speed

up ordering and fulfillment, the procurement department

developed an online fulfillment process that focused less on

transactions and more on customer value, helping to uncover

millions of dollars in spend save each year.

“Each year we have the difficult task of selecting award winners

from a large group of national and global organizations that are

making important, measurable positive change in their procurement

and supply chain operations,” said Beverly J. Gaskin, CPSM, who

chairs the ISM Awards for Excellence Oversight Committee. “We

are happy to share just a few of these innovative stories and examples

and hope that other organizations will benefit.”

2014 R. Gene Richter Scholarship Program

Ten students, representing seven leading universities, were

recognized at an awards dinner held during ISM2014 in Las

Vegas.

The 2014 Richter Scholars (left to right) are:

Katherine Beach, University of South Carolina

Emily Clark, Michigan State University

Sophia DeFlorio, Grand Valley State University

Zawadi Dismuke, Howard University

Kyla Hall, Western Washington University

Andrew Johnson, Michigan State University

Katie Post, Bowling Green State University

Karoline Rueckeri, Pennsylvania State University

Chase Skinner, Michigan State University

Alexandria Shock, Bowling Green State University

Scholarships are awarded through ISM’s R. Gene Richter Scholarship Fund and through the R. Gene and Nancy

D. Richter Foundation. The 2014 Richter Scholars receive tuition assistance of up to US$5,000 and the benefits of

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2014 Charles J. McDonald Jr. Award Recipient – Tyra L. Paytes

an executive mentor, which pairs the student with an established executive, and a junior mentor, which pairs the

student with a former Richter scholar.

The R. Gene Richter Scholarship Program was established and named in memory of R. Gene Richter, who was a

galvanizing force in the field of procurement. Richter is admired for elevating the profession to world-class

stature. He led the supply organizations at The Black & Decker Corporation, Hewlett-Packard and International

Business Machines (IBM). For information on the R. Gene Richter Scholarship Program, visit

www.richterfoundation.org.

2014 Charles J. McDonald Jr. Supplier Diversity Advocate Award

Every year since 1994, the Supplier Diversity Group honors one

individual who has demonstrated exemplary contributions in the

development of diverse suppliers.

The Charles J. McDonald Jr. Supplier Diversity Advocate

Award was introduced in 1994 in honor of ISM®’s Supplier

Diversity Group’s first chair, Charles J. McDonald Jr.

This year’s award recipient is Tyra, L. Paytes, manager, general

procurement, Coca-Cola Refreshments. She received this honor

at the ISM awards breakfast during ISM2014.

MEMBERSHIP Another Successful Year for ISM’s Affiliate Leadership Training Program

More than 150 U.S. and international affiliate leaders attended ISM®’s Affiliate Leadership Training Program in

Las Vegas on May 3-4, 2014. The one-and-half-day program lets affiliate leaders learn what it takes to operate a

successful affiliate as a nonprofit corporation. Attendees also had the opportunity to share experiences with other

affiliate volunteers. The program offered 20 educational breakout sessions, opening and closing sessions, and

roundtable discussions.

To access the presentations and notes from this year’s program, visit the ISM website at www.ism.ws and select

Members Only, Affiliate Resources, Affiliate Support, Leadership Training Workshops, and then 2014 Affiliate

Leadership Training Program.

ISM―Northern Virginia, Inc. Spreading the Good News by Social Media

When ISM—Northern Virginia, Inc. (ISM―NVA) received two prestigious

awards, Affiliate Excellence and Education Person of the Year, at ISM2014 in

Las Vegas, its leadership spent little time waiting to get the good news out to

members who could not be there. Immediately following the ceremony, Aaron

Poh, Sarah Zhu and other ISM―NVA members immediately started posting on

Twitter and LinkedIn, and even issued a pre-crafted press release, with a

picture taken at the ceremony within minutes of the award, via PRWeb and via

emails to their local newspapers and professional information channels through

their laptops and tablets.

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IDEAS FOR MEMBERSHIP RECRUITMENT AND RETENTION

ISM―Louisville, Inc. Educational programs Certification training (CPSM®/CPSD™) Networking opportunities Discounts (seminars, study materials) Scholarships and more . . . visit: www.ismlou.org

Our mission — Provide value to the purchasing and supply management pro-0fession through, education, certification, professional development and networking opportunities.

etworking opportunities.

For more information, please contact:

John A. Doe President, ISM—Louisville, Inc.

[email protected]

200/123-4567, extension 000

etworking opportunities.

“Our younger members, especially our student members,

really actively respond to the communications via social

media,” explains Irene Marnell, ISM—NVA president.

“We really try to use all the tools we can to communicate

and engage our members, especially since we are such a

young organization. It just so happened that ISM―NVA

members Aaron Poh (Booz Allen Hamilton) and Sarah

Zhu (National Rural Electric Cooperative Association)

had just presented to the affiliate leaders at the ISM

Affiliate Leadership Training Program the weekend

before ISM2014 explaining the importance of social

media for affiliates and how to use it.”

As Poh explains, “If a Millennial could make their cellphones part of our body,

we would. Over half of the Millennials say that they would rather give up their

sense of smell than give up their technology.”

ISM—NVA former president and current trustee Ted Carroll (Hilton) adds,

“Aaron and Sarah are two very key members in our affiliate and both are

Millennials. It is important to communicate to that generation in a way that is

meaningful to them. They are our future.”

So how successful were their efforts? As of May 15, 2014, the press release had picked up 49,766 impressions

and 936 reads. Comments on their Tweet came in immediately and it was immediately re-Tweeted. Marnell’s

LinkedIn post to her 493 contacts yielded eight immediate “likes,” and her Facebook post reached 145 friends

with 25 “likes” right away. Talk about an easy way to share good news!

Are You Looking for an Inexpensive Way to Market Your Affiliate? With the use of social media and smartphones, it’s easier

to connect with people than ever before. But there’s one

item technology hasn’t replaced the business card.

Business cards have been in existence for centuries, and

their use today is as strong as ever due to their benefits:

Convenience Business cards 3.5 inches by 2 inches fit inside your

wallet, pocket or purse for easy access. They are also small

enough to hand out, tack on a bulletin board and enclose in

a letter.

Networking Business cards are also great item to use when networking

with people. The person will have your contact

information, the name of your affiliate, your affiliate’s

website address and a list of membership benefits.

Marketing/Promotional Tool

Handing out business cards is a great way to advertise your

The mission of ISM―Louisville, Inc. is to provide value to the purchasing and supply management pro-0fession through, education, certification, professional development and networking opportunities.

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affiliate. As such, they should represent your affiliate in both words and design. A well-designed card is one that

the recipient wants to hang onto and one that stands out in the crowd. As shown in the sample business card, you

could have your affiliate logo, list of membership benefits and a link to your website for more detailed

information on the front. As a reminder, be sure to follow ISM’s Logo Use Guidelines when using your affiliate’s

logo. On the back, you can provide your name, phone number and email address.

Branding and Creditability When you use your ISM affiliate logo many people will recognize that you are affiliated with the Institute for

Supply Management®. Business cards can also represent trustworthiness, honesty and reliability because your

name and contact information is on the card.

Low Cost When you compare the cost of printing brochures and other promotional materials, the cost for business cards are

typically less. One way to help cut cost is to use your black or blue affiliate logo, rather than the blue and red

logo. Various websites offer free design templates as well as inexpensive choices for paper and finishing touches.

If you have any tools or ideas that has helped increase or retain your membership, please contact Linda Thomas at

[email protected]. This is a great opportunity for your affiliate to be featured in NewsLine.

REMINDERS

Upcoming Conferences/Events 2014

ISM® Risk Management Summit

July 16, 2014

New York Marriott Downtown

New York, New York

Register now!

ISM

® Metrics Symposium

July 17-18, 2014

New York Marriott Downtown

New York, New York

Register now!

Utility Purchasing Management Group Conference

September 21-23, 2014

Orlando World Center Marriott

Orlando, Florida

Register now! (Attendees and Exhibitors)

Sponsorship Opportunities

Golf Tournament Registration

ISM® Indirect Procurement Conference

December 3-4, 2014

Renaissance Phoenix Downtown Hotel

Phoenix, AZ

Registration Information

Register now!