June 2011

After a year of tinkering with different concepts, Dane Reynolds launches the Neck Beard, his favorite free-surf board. No longer working to hide volume from the judges

like with the Dumpster Diver, Dane is letting it all hang out with a wider nose and chop tail. With a light single concave and vee out the back, this board is faster down the line, has increased rail-to-rail transition, and is more stable when landing airs. Super user-friendly, this is the board Dane grabs when its 1-foot to head-high.

Dane rides the Neck Beard as a tri-fin and as a quad for speed. The Neck Beard comes with a five fin setup to get the best of both worlds. If you are a fan of the Dumpster Diver, then definitely grow out your Neck Beard. Order yours 4 to 6 inches shorter than your height.

Neck Beard At HSS

Hawaiian South

Shore Is Your

Uv Protection

Connection For

Men And Women

All Rash Guards come

with UV Protection

50. We carry O’Neil,

Quicksilver, Roxy,

Billabong and DaKine.

We also have Bucket

and Baseball Hats

that are available

for sun protection in

the water.

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FRESH NEWS FROM

Hydroflex Boards Are Now Available At HSS............p.2Did You Hear About The Surf Auction?.....................p.2Get A FREE Seat BIB...............................................p.3Want Anti-Theft Protection For Your Board?.............p.4Read Up On Proctor Boards.....................................p.6

Hydroflex Boards are now at Hawaiian South Shore

We have Lost Surfboards and Takayama Surfboards. The boards are hand-shaped, Epoxy

boards (EPS foam), Stinger less and the rider can adjust the flex with air. Yes, it does come with a

pump with a pressure gauge!

Picture on the left:Takayama Scorpion

Model 2+1 setup plusa quad set up.

Picture on the right:Lost Driver Model

wider performanceshortboard. Thumb

tail thruster.

Below are some pictures of the many steps to get boards glassed at Hydroflex

Shaped blanks prepared for the 3D lamination factory.

After boards go through some top-secret laminating they are ready for a top coat.

Air pressure station; boardsget charged with air beforeair tests.

Leak testing; make sure that all boards hold air/fill any leaks.

QC area; put all boards thru a final 72-hour air test to make sure all boards hold air.

Boards are finished.

(The Hydroflex Surfboard comes back to its original shape after several pressures dings!)July 22 & 23rd, 2011 • Blaisdell Center, Honolulu

Announcing the return of the Quiksilver Waterman Collection 6th Biennial Hawaiian Islands Vintage Surf Auction.A classic collection of Island influenced vintage surfboards, Hawaiian and surf memorabilia. Featuring ancient Hawaiian wood boards, Alai’a boards, Waikiki vintage redwoods, hollow paddleboards, balsa planks, Waimea full guns, Sunset semis, transition shapes, early shortboards including twin-fins, fishes, Lightning Bolts, 70’s single fins, 80’s new wave boards and other unique Island shapes. Plus, Island-inspired surf art, photos and one-of-a-kind surf collectibles. Friday, July 22nd, 2011Want to know what your surf stuff is worth? Bring it in for a free “Antiques Road Show”® type appraisal – 12 Noon to 4:00pm, Galleria HallSaturday, July 23rd, 2011Doors open at 10:00am • “Silent Auction” 1:00pm to 3:00pm, Galleria Hall “Main Auction” 4:00pm to 7:00pm, Pikake

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When paddling out to or within a break, it's your responsibility to stay out of the way of riders on waves. This has its roots in the same thinking behind "don't drop in" - once a rider has selected and caught a wave, all other surfers should do their best not to interfere with his or her enjoyment of the wave. It's also extremely practical. Let's face it: Few moves make less sense than paddling close to, or directly into, the breaking line of waves on the way to the takeoff zone. For one thing, natural waterflow through the lineup will make the trip a lot easier if you paddle clear and in open water. For another, not all surfers in the water will have the skills or inclination to avoid your prone board and body floating up into their paths. Therefore, always paddle out wide of the break, making sure you're not interfering with your fellow surfers' waves. If you find yourself caught inside the whitewater line, don't cut across riders' tracks in a frantic attempt to reach the shoulder; maintain your position, pushing through the whitewater until the set passes, then go wide again into open water as quickly as possible. Paddling into the path of a surfer in the tube in order to save yourself a duckdive is extremely bad etiquette. Never block a fellow surfer's path into a wave by paddling beneath his or her entry line. Doing so - whether or not you believe the surfer is capable of catching the wave - is a gross breach of etiquette, and if the surfer does in fact take off, you will be exposed to potential injury, or at the very least a wipeout for which you will receive little sympathy. By Surfline

SURF ETIQUETTE RR members: Spend $20 or more get a FREE

One-of-a-Kind “Seat Bib”Spend $20 or more during the month of June 2011 and get the one-of-a-kind “Seat Bib” for all Royalty Rewards® members.

It’s a real simple seat cover that is made of

plastic, but is big enough to cover just about any seat. Good use if you have to jump into your car wet, sweaty, muddy or dirty. Sometime, you just are in a hurry to get home to clean and go out. This will solve those days... I guess you can use it for a temporary permanent seat cover too, LOL!

Boards Coming From Proctor:Rascal II's:5'5" x 19 1/4" x 2 1/4" swallow w/ FCS 5 fin install5'7" x 19 1/2" x 2 5/16" moontail w/ FCS 5 fin install5'9" x 19 5/8" x 2 3/8" swallow w/ FCS 5 fin install

Monstas (some with 5 fin install):5'5" x 18 7/8" x 2 1/8" v.2 swallow w/ FCS5'6" x 19" x 2 1/8" v.2 squash w/ FCS5'7" x 19" x 2 1/4" v.2 squash w/ FCS5'8" x 19 1/8" x 2 5/16" v.1.3 squash w/ FCS5'10" x 19 1/2" x 2 5/16" v.2 swallow w/ FCS6'0" x 19 5/8" x 2 1/2" v.1.3 squash w/ FCS6'3" x 19 3/4" x 2 9/16" v.1.3 swallow w/ FCS6'6" x 20 3/4" x 2 3/4" v.1.3 squash w/ FCS6'8" x 21" x 2 7/8" v.1.3 swallow w/ FCS

Super-Typhoons:5'10" x 18 1/8" x 2 1/8" rounded squash w/ FCS5'11" x 18 1/4" x 2 3/16" rounded squash w/ FCS6'0" x 18 3/8" x 2 1/4" rounded squash w/ FCS

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Not a Royalty Rewards® Member? It’s simple and FREE to join!

Every time you shop at Hawaiian South Shore, show your Royalty Rewards® card and earn points towards FREE swag! As a member you will also receive exclusive

offers, discounts and our monthly newsletter! So come on in and join!

Don’t be left out!

The Blood Drive Results Are In...The results from the blood drive held on Saturday May 7th at Hawaiian South Shore are (drumroll)...22 pints collected, 66 potential lives saved! There were 6 first time donors and 10 walk-in donors! Below is an Email from Blood Bank: “We can’t thank you and everyone at the store enough for helping with the blood drive this weekend. Thank you for doing all that you did to get the word out and to encourage folks to come to the drive. Please thank the folks from Rainbow for staying all morning and serving chili and rice to the donors. You gave the new donors a great first drive experience and hopefully they will come back to donate again when called in the future. 66 potential lives saved by the great donors that came out on Saturday!!! Yeah! I think that it is just amazing that donors come out willingly to help others and their one small donation of a pint of blood means a lifetime to the recipient and their friends and families. Thanks for coordinating the efforts to make this event a success. Recipients could be using some of the donations as soon as today.”

Hawaiian South Shore now can help you protect your new surfbaord with a microchip that will only cost you $30!! The microchip is installed into the foam of your board with a syringe. You can then go online to activate your microchip via the SBT website. Enter in your chip number, board number, manufacturer and other info online and once you have completed the form your chip will be registered. This is like getting a mircochip for your pet and registering it. You also have the option to purchase an Anti-Theft Warranty for about $25 - $30, so if your new board is stolen you can get it replaced!

1. SBT Secure Anti-Theft System - protecting your board 24/7.2. SBT Secure Anti-Theft Warranty Replacement for boards

under 12 months old.3. Keeps on protecting even after the SBT Security Anti-Theft

Warranty runs out.4. Guaranteed 100% real product.5. Certificate of Ownership and Warranty.6. Reduce the likelyhood of having your surfboard stolen.7. Boards found after replacement will be offered to charity.8. Say “NO” to board thieves. 9. Control your quiver board collection.10. Join like -inded boards riders who value board sports.

1. Gauranteed 100% real product.2. Certificate of Ownership.3. Reduce the likelyhood of having your surfboard stolen. 4. 24/7 protection from board thieves.5. Control your quiver board collection. 6. Join like-minded board riders who value board sports.

SBT SECURE ANTI-THEFT WARRANTY INCLUDES SBT SECURE BASICS INCLUDES

BASIC ACTIVATION is free for all, providing access to the system allowing you to build and manage your SBT account with electronic proof of ownership certificate. See online instructions. SBT SECURE ANTI-THEFT WARRANTY IS OPTIONAL. A fixed fee is required for the SBT Secure Anti-Theft Warranty. This is a fixed fee that is irrelevant to the value of the product. That will entitle warranty holder for a replacement surfboard if stolen. The fixed fee is collected by credit card or debit card and via the SBT website. Confirmation of Warranty is issued by printable receipt detailing Factory serial number and make and model, SBT SECURE ANTI-THEFT WARRANTY Certificate. WARRANTY HANDLING: Standard handling fee is taken on each warranty claim. This is only charged following the acceptance of a claim awarded. All standard handling fees are fixed with no international variation. All fees are subject to current exchange rates and changes. WARRANTY CLAIM PROCESS A third party partner warranty handler will maintain and manage the warranty claim process. An international free-phone claims telephone number, and email address. The majority of the claim process is carried out electronically.

WANT ANTI-THEFT PROTECTION FOR YOUR BOARD?

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5.

I caught the surfing bug in the 80’s as a skinny young kid. My mom would take me to the beach as a grom and once that stoke hit I surfed pretty much every day all day. I grew up surfing California’s point breaks in northern L.A. County, Ventura and Santa Barbara. After high school I spent some years on the road traveling;

surfing all over Australia, South Africa, Hawaii and Mexico. Shaping grew out of my love for surfing. No matter where I happened to be, when the swell dropped off I would manage to find myself at all the back woods shaping rooms hanging out and learning all about boards and what makes ‘em tick. I shaped my first boards in a shed in my grandpa’s backyard in 1991 and shortly after, got my first job finishing off pre-shapes for McCrystal Surfboards in Oxnard, CA. I started my own label on the side in ’92, shaping boards for friends, people I surfed with and friends of friends. I was offered a job shaping full-time in San Clemente with Lost Surfboards in ’94 where I would get my own shaping room and have the freedom to hand shape as many boards as I want and get to keep my label on the side…oh boy! I thought, what could be better than that….so I packed up and moved. Working on different design ideas with Matt Biolos and shaping boards for various tours and team riders helped to hone my design and hand shaping skills… and was a lot of fun! After awhile my heart longed for the open country and long points of Ventura, and the vision of a state-of-the-art board operation there. I opened the doors of the factory in 2000 and have been dedicated to building boards that move ever forward with the changing face of performance surfing; boards built with the best quality in mind, and always looking for fresh, new, innovative ideas in materials and design. God has blessed me with a supportive wife that works alongside me and a fine crew that has the same level of care and desire to put out the best boards we are capable of.

Stewart Surfboards #1 Selling Short Board “The FARTNOCKER” Available

Exclusively in Hawaii At HSS

This wide tailed shorty is the perfect compliment to anyone’s quiver for those days not worth surfing. Great in ultra small surf you can get the fartknocker flying down the line and innovative aerial maneuvers in the smallest of waves. Equipped with beveled rails huge single to double concave,pancake flat in the midsection with a slight kick in the nose and tail.Can’t find the right board? Custom order your own Fartknocker exactly the way you want it!

DA MONSTAI’ve created a Monsta… This is the most popular and widely ordered board I have been making over the last three years….it has become most surfers’ “normal everyday board for all conditions”. The only complaint has become, “I don’t ride any of my other boards anymore!” This new life form is the high performance great grandchild of the Lil’ Rascal….it has morphed, grown a bit sleeker, but has stayed true to it’s roots of blistering speed through

its heritage of a shorter, wider, stalkier persona. Where this offspring has matured and pushed past it’s predecessors is in the area of versatility and in-the-pocket mobility. The Monsta keeps the speed constant….you don’t have to rely so much on the wave dictating where you’ll derive your speed from….the board just goes, yet has the hold of a normal good waves shortboard when you bare some teeth into your turns. Ride Da Monsta 3-4” shorter and 1/2” wider than your standard good waves shortboard.

The Super-Typhoon is my latest, high performance shortboard design developed specifically with good waves in mind - the dream days. A lot of rocker throughout with a bit of flip off the tail for going beyond vert, upside down, fins out and backwards. It features a domier deck for increased paddling to get into waves early; and lower, harder edged rails to bite into the wave face and redirect quicker through maneuvers.

The Super-Typhoon will hold a rail turn in the most classic sense throwing buckets, yet soar high and controlled while the fins fly. For good waves and advanced surfers.

SUPER-TYPHOON

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After racking up 10 years of production hand-shaping experience, Todd Proctor became one of the earliest

adopters of the CAD Digital Surfboard Design system. Proctor keeps a huge database of all the boards he’s ever hand-shaped, and the system allows him to mill every aspect of the design to near perfection. With a little hand finishing, he can exactly replicate a magic board, scale a model to fit a particular surfer’s requirements, or fine-tune a proven design for even more performance. The production of his boards is also completely in-house, meaning that everything from the start to finish in making the boards is done within his factory. This insures the very best quality, best technology, and best customer service every step along the way. And unlike many shaping rooms, Proctor’s factory is impeccably clean, from the showroom all the way back to the airbrush room. The factory boasts a special filtering system that filters all the harmful vapors and brings in fresh air into the workplace. He’s just as meticulous with the business aspect of his shaping career as he is with the design.

Rascal II – Offspring of the original Lil’ Rascal - added aslight bit more curve in the last 12 inches of the noserocker so it rails nice and tight in little nook and crannypockets. I put in a concave deck. It feels like you’re riding a skateboard and responds super quick edge-to-edge. The caved deck also gives you this insane feeling like you are riding “in” the

board and “in” the wave…you gotta just try it to understand what I mean. A killer upgrade: four parabolic channels that give extra lift, drive and directional hold. The moontail releases the water being compressed through the channels in a way that keeps the tail crisp and free to break it loose when you want to.

RASCAL II