June 2007Mobile meeting Copenhagen0. Rejseplanen mobile Copenhagen June 2007.
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Transcript of June 2007Mobile meeting Copenhagen0. Rejseplanen mobile Copenhagen June 2007.
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June 2007 Mobile meeting Copenhagen 1
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Rejseplanen mobile
Copenhagen June 2007
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June 2007 Mobile meeting Copenhagen 3
Rejseplanen – Who are we?
Rejseplanen – in numbers:
Covers door to door travel information in (almost) all of Denmark
More than 6 million requests a month
More than 1.000.000 unique users a month
Organisation:
Collaboration between major PTOs
Approx. 7 people in secretariat
Development and Marketing group with members from PTOs
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June 2007 Mobile meeting Copenhagen 4
IVR (Miss Travel Planner)
IVR: Approx. 150.000 searches / month
Touch Screens
Touch Screen:3.000 searches / month
Mobile solution
Mobile:Approx. 50.000 searches
/ month
Rejseplanen – Channels
Available on the channels:
The Internet Internet:6 mil. searches / month
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June 2007 Mobile meeting Copenhagen 5
IVR (Miss Travel Planner)
IVR: Approx. 150.000 searches / month
Touch Screens
Touch Screen:3.000 searches / month
Mobile solution
Mobile:Approx. 50.000 searches
/ month
Rejseplanen – Channels
Available on the channels:
The Internet Internet:6 mil. searches / month
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December Januar Februar Marts April Maj
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June 2007 Mobile meeting Copenhagen 6
Rejseplanen – Mobile Development
Development phases:
Phase 1: Ensuring that the mobile solution is accessible and used
1A: Implementation of “updated” mobile solution
1B: Launch and marketing of “new” mobile solution
1C: Use and continues input from stats, users etc.
1D: Evaluation and planning of phase 2
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June 2007 Mobile meeting Copenhagen 7
Rejseplanen – Mobile Development
Development phases:
Phase 2: Utilization of mobile possibilities
Using the mobile possibilities such as;SMS
GPS
MMS
Client solution? Hafas2go?
Other possibilities?
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June 2007 Mobile meeting Copenhagen 8
Rejseplanen – Mobile Solution
Current solution:
Focus on ”Core functionality”
Just simple “from – to” travel information
Very simple user interface
Possible to:
See maps
See prices
Get Help
Get Service Information
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June 2007 Mobile meeting Copenhagen 9
Rejseplanen – Mobile Development
Input to evaluation:
Statistics:
Mobile use vs. online use, searches on mobile etc.
General user input
Feedback through email etc.
User Group input
Approx. 100 users which continuously tests new functionalities etc.
Mobile Experience Group
Input from others in similar situation
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June 2007 Mobile meeting Copenhagen 10
Rejseplanen – Mobile Marketing
Marketing mobiles:
Strategy: potentiel users are users of Rejseplanen and familiar with mobile internet
Inform potentiel users via www.rejseplanen.dk – use existing channels with many users
Using strategic alliances => ensure availability from all operator portals
If possible, be visible in operator marketing campaigns
Specifically:
Press release on day of release
Mention mobil.rejseplanen.dk in every piece of information from Rejseplanen
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