JumboKING Presentation

8/4/2019 JumboKING Presentation

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VADAPAV

Mumbai's favorite fast

food

Indian Burger

VadaPav is Street Foodserve on Go

Unorganized business

sector It is serve on a cart & in

small hotel


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JUMBOKING VADAPAV

Quick Service Restaurant

Centralize Kitchen

38 outlet in Mumbai

Hygienic Serving

Two types Of Franchise :Express Format

Restaurant & Take Away


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Founder

DEERAJ GUPTAGraduate from IHM, Mumbai in

Hotel Management and Catering

Technology

MBA from Symbiosis, Pune inFinance

Looks after the franchising

program, operations and finance.

Reeta Gupta:Graduate from Mumbai University inBiochemistry

MBA from Symbiosis Pune.

Looks after the marketing and liaison


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HOW IT STARTED

Manali Foods export sweets to Gulf countries

like Dubai

8 to 9 lakhs Indians in gulf where as 2 million

in [the Mumbai suburb] Malad alone.

They started a Chat Factory in Malad & start

serving VADAPAV and sebsequently change

their name to JUMBOKING.

Initial Investment Rs. 2lakh only.


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Inspiration & belief

The common man has the constitutional rightto get hygienic food at an affordable price!

western models and applying it to Indian food


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PROGRESS

1st Outlet: 23rd August 2001.

2nd Outlet: 23rd August 2003

6th

outlet: 23rd August 2004. 15th outlet:23rd August 2005, VADAPAV DAY

Started, Priety Zinta was a Chief Guest

Today 38 outlets in Mumbai & 9 in Gujarat


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Operation

Franchise based operation

Centralize purchasing & processing, reduce operation cost, alsoavoids conflict between franchise

Almost 2tons of potato everyday i.e. 60tons per month & sameproportion of gram flour & oil. High volume hence trusted vendor &

quality product. Two vendor for processing 35000 unit of Bread & patties in a day

A Vendor for patties & sauce distribution

A vendor for distribution of bread & wrapping

Supply Chain: patties & bread distributed daily whereas sauces &

wrapper once in a week Low stock keeping unit hence avoiding high volume at single outlet


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Innovation

Centralized kitchen & automation in process

VadaPav: Looks a Like Burger

Flat Vada: 2.75X1X40gms Round Bread (Pav):3.75X1.5X50gms

Packaging

Serving with Sauces

MENU


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Target Customer

Suburban train traveller age group between

15-35yrs

Often as a breakfast, lunch, evening snacks or

dinner

1/10 share of sales volume of 4lakhs

Working hrs 8am to 11pm


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Marketing


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VADAPAV DAY / CELEBRITY


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Competitor


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Future Plan

Open 250 outlet in Mumbai

More company owned outlet to increase the

revenue of 15cr to 100cr.

Outlet in City Like Thane, Hyderabad, Nagpur,

Pune & Delhi


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JumboKING Presentation

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