JULIE CATALANO DON ROBISON. TECHNOLOGY JULIE CATALANO DON ROBISON.
Julie Mollo Treatment PDF
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Transcript of Julie Mollo Treatment PDF
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promotional video
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OVERVIEW
Film shoot to promote Julie Mollo clothing line.
Shoot Part 1: in studio to show quality and uniqueness of designs, show off “Made in the USA”. Emphasize the personality of the brand through designer Julie.
Shoot Part 2: On the street of NYC. Models in Julie Mollo clothing. Having fun, bring flirty, being friends. Emphasis on clothing and smiles/joy of the models.
![Page 3: Julie Mollo Treatment PDF](https://reader030.fdocuments.us/reader030/viewer/2022032613/58d010331a28abad3e8b5b4b/html5/thumbnails/3.jpg)
“Fun,
flirty,
retro,
rock’n’roll
Wall on the LES
![Page 4: Julie Mollo Treatment PDF](https://reader030.fdocuments.us/reader030/viewer/2022032613/58d010331a28abad3e8b5b4b/html5/thumbnails/4.jpg)
INGREDIENTS (FOR MODEL SHOOT)➤ We will be shoot against bright graffiti and colored walls in the SoHo
area where the models will cheekily pose in outfits and the camera will
➤ catch close ups on clothing to emphasize quality
➤ grab a lot of face shots to capture gleeful nature of wearers
➤ In studio we will place actors against a plain wall and get some additional photo and video footage of the clothing. Studio space also serves as a back up in the event of bad weather
➤ Costume changes will be conducted at an apt on Broome Street (3 min walk from BMC) and as a back-up: my apt on Lafayette (10min walk from BMC)
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MOOD