Julie HallettPublic Relations & Communications

BA, AdDpPR902.209.1980

julie.a.hallett@gmail.com

The News on the Waterfront e-newsletter is written, designed and produced by the NSCC PR class.

Article: NSCC presence at rst ever BlogJam

By: Julie Hallett

e-Newsletter

The News on the Waterfront newsletter is written, designed and produced by the NSCC PR class.

Article: Home-grown company quenches local thirst

By: Julie Hallett

Newsletter

Purpose:To introduce Realtor, Julian Crick to home owners in the North End neighborhood of Halifax, NS.

Copy and design created by: Julie Hallett

Brochure

Julian Crick

From creative solutions to rewarding

Julian Crick(902) 449-1431jcrick@royallepage.cawww.realestatehrm.ca

Growing up in Halifax, Julians love for the natural beauty of the coastline and the bustling urban centre has kept him close to home. been able to share the incredible talent and beauty hes discovered here in Nova Scotia. His strong focus, diligence and sincere care for people has resulted in lasting relationships and made for a natural transition into his career in real estate. Julians energetic spirit and keen attention to detail ensures a smooth and hassle free closing. creative solutions to help you reach your goals. Through every step of your real estate transaction, Julian is committed to going above and beyond to deliver rewarding results.

Julian Crick

Julian Crick

From creative solutions to rewarding

Julian Crick(902) 449-1431jcrick@royallepage.cawww.realestatehrm.ca

Growing up in Halifax, Julians love for the natural beauty of the coastline and the bustling urban centre has kept him close to home. been able to share the incredible talent and beauty hes discovered here in Nova Scotia. His strong focus, diligence and sincere care for people has resulted in lasting relationships and made for a natural transition into his career in real estate. Julians energetic spirit and keen attention to detail ensures a smooth and hassle free closing. creative solutions to help you reach your goals. Through every step of your real estate transaction, Julian is committed to going above and beyond to deliver rewarding results.

Julian Crick

Article:This paper outlines the issue of tipping in the food and beverage industry. It is written from the perspective of a public relations practitioner working for Restau-rant Association of Nova Scotia.

Position:RANS should move to change current tipping practices in Nova Scotia. Through member support and an external communications strategy, this plan can be carried out.

Disclaimer: This paper is based on a theoreti-cal situation. The views expressed are my own and do not reect those of RANS.

Position Paper

Julian Crick

From creative solutions to rewarding

Julian Crick(902) 449-1431jcrick@royallepage.cawww.realestatehrm.ca

Growing up in Halifax, Julians love for the natural beauty of the coastline and the bustling urban centre has kept him close to home. been able to share the incredible talent and beauty hes discovered here in Nova Scotia. His strong focus, diligence and sincere care for people has resulted in lasting relationships and made for a natural transition into his career in real estate. Julians energetic spirit and keen attention to detail ensures a smooth and hassle free closing. creative solutions to help you reach your goals. Through every step of your real estate transaction, Julian is committed to going above and beyond to deliver rewarding results.

Julian Crick

In-class assignment:Write a sponsorship proposal to CPRS board of directors requesting funding for the Portfolio Showcase.

Course: PR Writing for External Audiences

By: Julie Hallett

Disclaimer: In-class assignment. Prepared for an organization of my choice and not for outside use.

Brieng Note

Prepared for:Canadian Institute for the Blind

Purpose:To inform the media about theCraig Gives Back-toBack Cross-Canada Bicycle Tour

Team:Amelia SchoeldAmanda MacDonaldKatie SullivanLarissa LawJulie Hallett

My Role:- write prole stories for Craig Aucoin and Lloyd McLean- design graphic tour map- develop media contact list- edit copy

Accolades:I had high expectations for your group from the outset - you have exceeded our expectations on this project.

Your media kit will denitely be used as we promote Craig Aucoins cross-Canada tour over the coming nine months.

- Catherine KieranManager, CommunicationsCNIB (Atlantic)

Media Kit

Prepared for:Caitlin JarvieCommunications Coordinator, Laing House

Purpose:Create a communications plan for the 2013 Laing House Masquerade Ball.

Team:Stephanie BurryJulie Hallett

My Role:- write executive summary- develop key messages- SWOT analysis- timeline-develop new tactics for current strategies

CommunicationsPlan

Prepared for: Caitlin JarvieCommunications Coordinator,Laing House

Purpose:To increase awareness of the 2013 Laing House Masquerde Ball and promote ticket sales among target demographics.

To increase media coverage of the event, raise awareness of the event and highlight key goals and messaging.

To help Laing House educate and engage possible attendees and community members of the impact that their support could have on members lives.

Team:Stephanie BurryKait FralicMorgan LeBlancAmanda MacDonaldJulie Hallett

My Role:- implementation- distribution- nal edit and report assembly

PSA Package

Prepared for:Nicole BrooksCommunications Nova Scotia

Purpose:To prepare Team Nova Scotia coaches, trainers and sta for media interviews.

To provide Team Nova Scotia athletes with social media tips and guidlines.

Team:Katie CiavagliaStephanie BurryAmelia SchoeldMelissa WoodsJulie Hallett

My Role:- write guidelinds or dos and donts for social media use.- write tips for social media use.

Media Training Kit

Social MediaActive in the following social media outlets:

FacebookLinkedinTumblrPinterestInstagramTwitter

Blog Social Media

Twitter handles:

@JulieHallett - personal account tweeting about all things local and promoting tastemyhalifax.ca.

@JHallettPR - professional account tweeting media and PR related.

@McAuslan - social media management and brand promo-tion.

@CelebrateNS - hosted page for one week tweeting recipes and all things to do with food from the market.

As a public relations student, volunteering is one of the most valuable things you can do to gain hands-on work experience.

With these organizations Ive been able to make a dierence by applying the knowledge Ive gained in the classroom to real situations.

Volunteer

Class:Desktop Publishing

Programs used:Adobe Master SuiteIllustratorInDesignPhotoshop

Top images:Tribute to designer Paul Rand.

Bottom image:Event invitation.

Design

Thursday, April 186:00 - 8:00 p.m.

Compass Room at Casino Nova Scotia

Destinations

RSVP by Thursday, April 11

2013

A Portfolio Showcase

e-Newsletterse-Newsletterse-Newsletters

WritingEither write something worth

reading or do something worth writing about.

Benjamin Franklin

e-Newsletters

Client WorkIf you want to go somewhere,

it is best to nd someone who has already been there.

Robert Kiyosaki

e-Newsletters

Social MediaWe dont have a choice on

whether we do social media, the question is how well we do it.

Erik Qualman

e-Newsletters

BlogIt is not the strongest of the species that survive, nor the most intelligent, but the one

most responsive to change. Charles Darwin

e-Newsletters

Design + Photography

Curiosity about life in all of its aspects, I think, is still the

secret of great creative people. Leo Burnett

e-Newsletters

VolunteerYou can make more friends in two months by becoming

interested in other people thanyou can in two years by trying to get other people interested

in you. Dale Carnegie

WritingSocial MediaBlog

Volunteer Client Work

Design & Photography

Samples of my work are categorized in the following sections:

Thank you for taking time to view my professional portfolio.

Im a PR student looking to gain professional alignment with a public relations agency or department in a position where my creativity in design, experience in blogging and moderating social media forums, along with superior writing, planning and communication skills will be benecial to the organization.

Precision of communication is more important than ever in our era of hair trigger balances, when a false or misunderstood word may create as much disaster as a sudden thoughtless act. James Thurber

The News on the Waterfront e-newsletter is written, designed and produced by the NSCC PR class.

Article: NSCC presence at rst ever Blog Jam

By: Julie Hallett

e-NewslettersBlogMy Blog:tastemyhalifax.ca

Original recipes, writing and photography about local food.

Skills Ive gained:

- writing web copy- shooting and editing photos- embedding hyperlinks- website management and updating- statistical analysis through the use of Google Analytics

Opportunities from blogging:

Nominated for Best Food Blogger in The Coasts Best of Food Readers Choice Awards.

Worked with individual vendors from the Halifax Seaport Farmers Market promoting their products.

Hosted a week long discussion on local food for Celebrate Nova Scotia; a Twitter forum that celebrates arts, culture and industry in Nova Scotia.

Featured in The Coasts Best New Restaurants 2012 online issue. In an article titled Blogger Bites, local food bloggers weighed in on the best food trends of 2012.

Member of Halifax Food Bloggers, a collective of local food bloggers promoting the food and beverage industry.

Guest blogger for Farmers Markets of Nova Scotia monthly eNewsletter, The Vine.

Blog

PhotographyClass:Photography

Program used:Adobe Master SuitePhotoshop

Top image:Assignment: Night photo

Bottom image:Assignment: Take a photo depicting power.