Juice MeThe Online Community and

Smartphone Application for Juicers

Mission Statement Juice Me’s mission is to promote holistic health and connect juicers

through engaging, interesting, and educational content.

Team Members Aminata Clason-Diop - Founder and Managing Director

BBA in Entrepreneurship from Baruch College Worked in the retail industry in Stockholm Attending Integrative Nutrition to become a health coach

Christopher Waldekrantz - Creative Director

Studied at Berghs School of Communication Works as an Art Director at R/GA Stockholm Guest Speaker at Berghs School of Communication

Problem The need for healthier consumption habits

The inconvenience of finding substitutes for artificial sources of energy

The difficulty in locating small juice bars

The lack of linkage between likeminded juicers

The time consumption necessary to locate valuable information needed when pursuing a healthier lifestyle

Solution

Juice Me’s Community Juicer Profiles

Juice of the Day

Information about:

Nutritionist Food

Juice Cleanses

Juice Bars

Blenders and Mixers

Recipes

Reviews and Ratings

Sharing to Social Networks

Web Shop

Blogs

Meet-ups

Juice Me’s Application

Market Size Target market: juicers, raw/organic foodies, and yogis who live in New

York City, are college educated, and between 20-54 years old

Market size: 395,000 people, we estimate a reach of 12%

Reach: social media, word of mouth, guerilla marketing

Cost of acquisition: $5,000 in advertising cost and time spent within social networks

Competition

Properties Juice Me Superfood HD

Online Community ✔

Recipes ✔ ✔

Location based Application ✔

Search Food based on Need ✔ ✔

Social Network Sharing ✔ ✔

Business Model Transaction fee

Affiliate programs for our web shop

Advertising-based Advertising space on our community

Unit-based Sales of application via Apple’s App Store

Financial Request

Startup Cost

Interaction Designer $3,000

Coder $3,000

Copywriter $1,500

Photographer $1,500

Marketing $3,000

Working Capital $2,000

Total $14,000

Financial Projections

Juice MeThe Online Community and

Smartphone Application for Juicers