final Comparitive Study Onsoft Drink and Fruit Juice

7/28/2019 final Comparitive Study Onsoft Drink and Fruit Juice

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INTRODUCTION


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INTRODUCTION

About Fruit juices market

Different companies are now looking at different pack sizes and price points.New entrants are also expected to join the fray in the Rs 500-crore (Rs 5

billion) organized fruit beverage market (nectars, drinks and juices combined).

What's making all these players gung-ho about fruit beverages? For one, the

fruit drink market (juice accounts for 30 per cent, nectar is 10 per cent and

fruit drinks are 60 per cent of the market today) has grown at a 20 per cent to

25 per cent rate.

Of this, the more expensive juices segment has grown at a 40 per cent rate this

year. It accounted for only 15 per cent of the fruit beverage market three years

back. Consumer habits have changed drastically. They are looking for healthier

options and nutritional value in the food they buy today.

But it's not just the health fad that has led to the growth spurt. Cola sales fell

dramatically after the pesticide controversy and this seems to have benefited

the fruit beverage industry. Soft carbonated drinks (colas) grew 17 per cent in

2002 but fell 15 per cent in 2003.

What also made the market work is the fact that tetrapaks offered a solution

to provide fruit juice practically fresh and preservative free.

The proliferation of supermarkets and malls in metros and mini-metros (key

markets for this category), added to the growth story as well. And then there is

the income factor.

The other factors that have helped are the different pack sizes that players

started offering in the last year. Tropicana launched a 500 ml pack at Rs 25

compared to a one litre pack for Rs 76.

These new price points and packs are aimed at getting more consumers to try

the new product, and in turn increase the consumer base.


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All of this has resulted in increased in-home consumption of juices, which has

gone up from 30 per cent three years back to almost 80 per cent today.

Consumers perceive this as the next best thing to having a fresh fruit.

Convenience is no longer the selling point, the natural taste & essence matters.

The Companies have big plans for the future. Dabur, which currently has a 55

per cent market share, wants to launch more Indian fruits and even fruit and

vegetable juice combinations in the near future. It is also trying to bring down

prices.

So, it has launched Coolers 15 per cent cheaper than Real because it has a

lower pulp content. And by setting up a food processing plant in Siliguri, West

Bengal, Dabur will source fruits directly from farmers and cut down raw

material or pulp costs, which comprise almost 30 per cent of the finished

product.

Similarly, other players like Godrej are also looking at launching new variants

including combinations by year-end. Parle Agro, which has been experimenting

with sugarcane juice for some time now, has launched mango Fruity in 65 ml

packs in Pune, Gurgaon and Mumbai for Rs 5. A year back, it extended the

Fruity brand into pineapple and orange variants as well as launching it in 250

ml and one-litre PET bottles.

Pepsi's Tropicana has tied up with equestrian sports and polo clubs to build

bridges with the well-heeled young adults. Its recent sampling exercise

included an interactive quiz reaching out to 200,000 students from 150 schools

in Delhi.

Health drinks-

According to the research report, the Indian health drinks market was

estimated at around Rs. 216 Billion in 2008 and is forecast to grow at a CAGR

of around 15% during 2009-2012. The report covers various factors driving the

growth of health drinks market in India.


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India has witnessed radical shift in consumption of health drinks over the

recent past. Fast expanding middle class population that is currently around

350 Million, increased urbanization and rising disposable income are some of

the major reasons contributing to this change. Besides this, growing health

consciousness among Indias young population has brought about a revolution

in the Indian health drinks market. It has been seen that cola sales have fallen

dramatically due to rising health concerns and this seems to have benefited

the countrys non-carbonated drinks market such as energy drinks and juices.

There is a greater awareness of the functional benefits of health beverages

and a greater willingness to pay a premium for such beverages. With these

strong drivers of growth, it is not surprising that the beverage industry in India

has begun responding with products that are marketed clearly on a health and

wellness platform.

The segment level analysis shows that the highest growth will be seen in the

fruit juice market, which is forecast to growth at a CAGR of around 30% in

value terms during 2010-2012. It will be closely followed by the energy drinks

segment at a CAGR of around 29% during the same period.

There is a greater awareness of the functional benefits of health beverages

and a greater willingness to pay a premium for such beverages. With these

strong drivers of growth, it is not surprising that the beverage industry in India

has begun responding with products that are marketed clearly on a health and

wellness platform.

Why market demand of energy drinks & fruit juices are growing in

Indian market

In the recent years, India has been observing a sweeping shift in consumption

of non-alcoholic drinks, like energy drinks and juices. The growing middle class

that currently is around 350 million, rising urbanization and increase inpurchasing parity are some of the primary reasons, prompting this change.


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Indian non-alcoholic drinks market which in 2008 stood around Rs 216 billion is

projected to grow almost by 15% during 2010-2012.

Furthermore, rising health consciousness among the masses has increased the

popularity of these non-alcoholic drinks. And as expected, cola sales have been

plummeting due to rising health issues and this seems to have boosted the

growth of country's non-carbonated drinks like energy drinks and juices.

As per the segment level analysis, fruit juicemarketwould witness the highest

growth around 30 percent in value terms in 2010-2012, followed by energydrinks segment. In these changing times, a greater awareness towards health

beverages and energy drinks is being witnessed and the best part being people

don't mind coughing up a little more for them. Indian companies are

undoubtedly cashing in on the health and wellness understanding/awareness

among the masses by launching products that meet their requirements.

About Carbonated Drinks

Juices are often consumed for their perceived health benefits. For example,

orange juice is rich invitamin C,folic acid,potassium, is an excellent source of

bioavailable antioxidant photochemical and significantly improves blood lipid

profiles in people affected withhypercholesterolemia. Prune juice is associated

with a digestive health benefit. Cranberry juice has long been known to help

prevent or even treatbladderinfections, and it is now known that a substancein cranberries preventsbacteriafrom binding to the bladder.

The high sugar content of fruit juices is often not realizedmany fruit juices

have a higher sugar (fructose) content than sweetened soft drinks; e.g., typical

grape juice has 50% more sugar thanCoca Cola.

Fruit juice consumption overall inEurope,Australia,New Zealandand theUSA

has increased in recent years, probably due to public perception of juices as a

healthy natural source of nutrients and increased public interest in health
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issues. Indeed, fruit juice intake has been consistently associated with reduced

risk of many cancer types, might be protective against stroke and delay the

onset of Alzheimer's disease.

The perception of fruit juice as equal in health benefit to fresh fruit has beenquestioned, mainly because it lacks fiber and has often been highly processed.

High-fructose corn syrup, an ingredient of many juice cocktails, has been linked

to the increased incidence of type II diabetes. High consumption of juice is also

linked to weight gain, but fruit juice consumption in moderate amounts can

help children and adults meet daily recommendations for fruit consumption,

nutrient intake and calories.

A number of packaged juices contain added sugars and sweeteners. Thesemake them more liked by children but the extra sugars can contribute to

childhood obesity and infantile diabetes. Diabetes is a very common illness in

India. Once a child develops a taste for extra-sweet packaged juices, it is hard

for them to accept less sweet but natural juices. Most juices contain Vitamin C,

and some contain added fortifiers like calcium, Vitamin A and Vitamin C and

this can beneficial for children. However, juice with fortified calcium is not a

replacement for milk. Milk contains a number of other ingredients that are

good for children. Fruit juices must not be used as a substitute for milk.

Packaged fruit juices contain none of the natural fibers that are in fruit, unless

they contain pulp also. Fiber is an important part of children's diets as it

improves digestion. The act of washing, peeling, biting and chewing fruit

teaches our children important physical skills. They young fingers learn how to

be flexible and their mouth learns how to mash food before swallowing it. By

taking longer to consume the same amount of calories, it reduces

overconsumption and keeps them healthy. Behaviorally, eating a whole fruit

helps children combat the need for "instant gratification". Instant gratification

is the need to get satisfaction immediately and always. While poking open a

fruit juice container seems efficient, we are teaching our kids that happiness

comes out of a package.

Pediatricians recommend that juices must not be introduced into infant diets

till they are 6 months old.Packaged fruit juices, if bought correctly, do help our

children's hydration as they contain a lot of water.
http://en.wikipedia.org/wiki/Strokehttp://en.wikipedia.org/wiki/Strokehttp://en.wikipedia.org/wiki/Stroke


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These are packaged products that have a fruit sounding name or a fruity logo,

but seldom contain 100% fruit juice. They are almost always made with

artificial flavors, added synthetic sugars. They may also be aerated/carbonated

Parents often think that packaged fruit juices and drinks have the samebenefits as fruits and feed them to their children. Often there is also

overconsumption as no limit is set on what is perceived to be a healthy source

of nutrition. Unfortunately, the truth may be far from it.


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OBJECTIVE

OF

PROJECT


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OBJECTIVE OF PROJECT

1) To find demographic variations among juices & health drinks consumers.

2) To find relation between consumption pattern and

i) income of consumers

ii) suggestion given to others

3) To find various factors affecting there choices.

4) To find brands preferred by the consumer.


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EXECUTIVE

SUMMARY


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EXECUTIVE SUMMARY

Soft Drinks were common preference among all the individuals before juices

were being introduced, With the changing lifestyle and income levels, people

are shifting their consumption patterns and have therefore become more

health conscious thus leading to increase in demand of juices. Market

Research is based on some underlying parameters like:

Changing consumption pattern Health factor Status consciousness Varying lifestyle

The basic subject matter of the research, comparative analysis of Soft

Drinks and Juices is focused to study the mind/taste of different age

group of people.

The study starts with determining the major players in the soft drinks

and the juices market, their overall consumption pattern among the

people and ends up with the conclusion as per the state of mind of the

average rational human being.


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REVIEW

OFLITERATURE


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REVIEW OF LITERATURE

1) European Study Published By International Journal 2006

This past week, results of a European study, published in the International

Journal of Food Science and Nutrition in 2006, made the news. This study was

actually a comprehensive review of the literature on fruit and vegetable juices.

This study does raise an interesting point. Heres the crux of the study,

according to the authors: When considering cancer and coronary heart

disease prevention, there is no evidence that pure fruit and vegetable juices

are less beneficial than whole fruit and vegetables.

Dietitians may find this study to be a double-edged sword. On the one hand,

its good news. For people who dislike eating fruits or vegetables, downing a

glass of grape juice or carrot juice is an easy way to get the vitamins, minerals,

and antioxidants they need to help prevent heart disease and cancer. But, on

the other hand, the issue of calories and carbohydrate surfaces when it comes

to folks who are trying to watch their weight and/or who havediabetes.

2) Carbonated Drinks By Cadrik Manslon 2005

If one ever met with a dietitian for your diabetes, chances are he has been

advised to limit fruit juices. Why? Well, a 4-ounce glass of orange juice, for

example, contains about 60 calories and 15 grams of carbohydrate. In the

carbohydrate counting method of diabetes meal planning, this is considered

one carb choice. Most people dont care, though, and end up drinking more

like 8 or 12 ounces, since calories add up, and the additional carbohydrate is

reflected in higher blood glucose readings shortly thereafter. And to make

matters worse, some juice drinks have additional sugar added to them, often

in the form of high fructose corn syrup (HFCS). This sweetener has its own set

of problems, including possible links to obesity and high triglyceride levels.

Cranberry juice cocktail and many fruit juice blends are examples of

sweetened juices. Instead, using juice to treat hypoglycemia and, instead,

eating fresh fruit. Fruit is higher in fiberand takes longer to eat, so its more

filling and satisfying. Plus, its easier to control portions with fruit than it is with
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juice. Tomato or vegetable juice have fewer calories and less carbohydrate

than fruit juice.

Now comes along this review of literature with its conclusions that juices are

just as good as fruit. On the one hand, people can fight heart disease, cancer,and possibly even Alzheimer disease by drinking juice. Fresh (or frozen) fruits

and vegetables offer something that juices dont, and thats the satisfaction of

eating a tart Macintosh apple on a crisp fall day; a sweet, juicy peach in the

heat of the summer; or a bright orange, crunchy carrot straight from the

garden.


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BEVERAGE

What is beverage ?

A drink, or beverage, is a liquid specifically prepared for human consumption.

Inaddition to basic needs, beverages form part of the culture of human society.

Or any liquid suitable for drinking; "may I take your beverage order?"or A

liquid to consume, usually excluding water; a drink. This may include tea,

coffee, liquor, beer, milk, or soft drinks.

Types of beverage

The various types of beverage are:

Alcoholic beverages Non-Alcohol beverages Soft drinks Fruit juice Hot beverages Other

1. Alcoholic beverages

An alcoholic beverage is a drink containing ethanol, commonly known as

alcohol, although in chemistry the definition of an alcohol includes many other

compounds. Alcoholic beverages, such as wine, beer, and liquor have been

part of human culture and development for 8,000 years.

2. Non-alcohol beverages

Non-alcoholic beverages are drinks that would normally contain alcohol, such

as beer and wine but are made with less than .5 percent alcohol by volume.

The category includes drinks that have undergone an alcohol removal process

such as non-alcoholic beers and de-alcohol zed wines.


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Non-alcoholic variants:

Low alcohol beer Non-alcoholic wine Sparkling cider

3. Soft drinks

The name "soft drink" specifies a lack of alcohol by way of contrast to the term

"hard drink" and the term "drink", the latter of which is nominally neutral but

often carries connotations of alcoholic content. Beverages like colas, sparkling

water, iced tea, lemonade, squash, and fruit are among the most common

types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water,alcohol, and milkshakes do not fall into this classification. Many carbonated

soft drinks are optionally available in versions sweetened with sugars or with

non-caloric sweeteners.

4. Fruit juice

Juice is a liquid naturally contained in fruit or vegetable tissue. Juice is

prepared by mechanically squeezing or macerating fresh fruits or vegetables

without the application of heat or solvents. For example, orange juice is the

liquid extract of the fruit of the orange tree. Juice may be prepared in the

home from fresh fruits and vegetables using variety of hand or electric juicers.

Many commercial juices are filtered to remove fibre or pulp, but high pulp

fresh orange juice is a popular beverage. Juice may be marketed

in concentrate form, sometimes frozen, requiring the user to add water to

reconstitute the

liquid back to its "original state"

5.Hot beverages

Hot beverages, including infusions. Sometimes drunk chilled.

Coffee-based beverages

Cappuccino


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Coffee Espresso Caf au lait Frapp Flavored coffees (mocha etc.) Fatte Hot chocolate Hot cider Mulled cider Tea-based beverages Flavoured teas (chai etc.) Green tea Pearl milk tea Tea Herbal teas Yerba Mate Roasted grain beverages Sanka

6.Other

Some substances may either be called food or drink, and accordingly be eaten

with a spoon or drunk, depending on solid ingredients in it and on how thick it

is, and on

Preference:

Soup Yogurt


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OVERVIEW OF THE INDUSTRY

The beverage market is worth $55 billion worldwide.

The tides are turning for many beverage categories. While the carbonated soft

drink and beer categories are merely treading water with flat sales, the energy

drink category is surging ahead like never before. Bottled water, ready-to-drink

coffee, ready-to-drink tea and sports drinks follow close behind with

substantial sales increase- drinks without added sugar, no beer, along with

developments in juice drinks and dairy-based drinks, are helping to turn

around sales in these categories. What follows is a category-by-category lookat the state of the beverage industry, including the top brands, new products,

innovations and future trendsetters.

In order to be successful in the marketplace, one has to think in terms of

health innovation, flavour innovation, ingredient innovation and specific age

groups. These are the factors that will shape the future of the beverage

industry.

Todays consumers are concerned with overall health and wellness. As a

result, there is significant impact on food and beverage purchases. Many

studies have shown that consumers are as concerned with good health as they

are about maintaining a high quality of life.

Do you know what type of new beverage consumers are most likely to try? Do

you know where they are most likely to pick those products up? Do you know

why?

Beverage Industry wanted to know the answers to these questions and to

delve deeper into the ever-increasing number of new product launches in the

beverage market. The soft drink industry is training people to seek out new

products, even the big guys are coming out with limited-edition flavours, and

consumers are beginning to see that there is more flavour activity going on in

the category. Whether that really nets anybody any sales gains is another

thing, but it is teaching consumers to seek out and try new products. Its also

trying to create some excitement there.


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In spite of several challenges and restrictions faced by this industry, it is a roll

like never before. Customer preferences may have shifted, but they are still

always on the lookout for a can of coke or a new flavoured drink to quench

their thirst.


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INDIAN BEVERAGE MARKET

The size of the Indian food processing industry is around $ 65.6 billion,

including $20.6 billion of value added products. Of this, the health beverage

industry is valued at $230 million; bread and biscuits at $1.7 billion; chocolates

at $73 million and ice creams at $188 million.

The size of the semi-processed/ready-to-eat food segment is over $1.1 billion.

Large biscuits & confectionery units, Soya processing units and

starch/glucose/orbital producing units have also come up, catering to domestic

and international markets.

The three largest consumed categories of packaged foods are packed tea,

biscuits and soft drinks. The Indian beverage industry faces over supply in

segments like coffee and tea.

However, more than half of this is available in unpacked or loose form. Indian

hot beverage market is a tea dominant market. Consumers in different parts of

the country have heterogeneous tastes. Dust tea is popular in southern India,

while loose tea in preferred in western India. The urban-rural split of the tea

market was 51:49 in 2000.

Coffee is consumed largely in the southern states. The size of the total

packaged coffee market is 19,600 tonnes or $87 million. The total soft drink

(carbonated beverages and juices) market is estimated at 284 million crates a

year or $1 billion. The market is highly seasonal in nature with consumption

varying from 25 million crates per month during peak season to 15 million

during off-season. The market is predominantly urban with 25 per cent

contribution from rural areas. Coca cola and Pepsi dominate the Indian soft

drinks market. Mineral water market in India is 65 million crates ($50 million)

industry. On an average, the monthly consumption is estimated at 4.9 million

crates, which increases to 5.2 million during peak season.


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RECENT ISSUES

1. Xtazy, another energy drink for the Indian market

The Indian market for energy drinks was estimated recently to have a size of Rs

500 crores, about 90 million Euros. The market which is so far dominated by

Red Bull, is attracting various new players which want to get a share in a

growing business.

One of the aspirants is Xtazy, an energy drink from the US. Xtazy is the fourth

largest energy drink in the US, says Rohan Malhotra, Managing Director of R.

M. Indian Liquor Pvt. Ltd., the exclusive importer for Xtazy. Malhotra has

launched Xtazy already in Eastern India, and was looking now for a distributor

in the Delhi area, when FII spoke to him during IFE fair in Delhi recently.

In order to take on Red Bull and get a share of 20% from their business,

Malhotra wants to offer better conditions to distributors. We provide a

margin of 6-8% to a distributor, who thus can earn about Rs 6 a can, Malhotra

says. This is more than what Red Bull offers which is only about 2 3 Rs per

can. Xtazy is available in cans of 350 ml, thus more than the usual 250 ml of

other energy drinks, and will be priced with a MRP of Rs 85. Four variants are

offered, Cranberry Blast, Sugar Free Passion Fruit- Pineapple, Orange Blast and

Lime Blast.

Malhotra has planned several marketing measures to promote Xtazy, like PoS

actions, coupons and direct marketing in a first round, and night parties in a

second round. In marketing communication, he is highlighting not only the

variants, but also health effects as the USPs of Xtazy, which are derived from

ancient herbs used in the drink like gingko and guarana. The extract of gingko

biloba leaf has been shown to dilate blood vessels and has the ability to

increase peripheral blood circulation, especially to the brain, the company

writes in a leaflet. Guarana from Brazil would serve to promote weight loss by

increasing the metabolic rate and reducing the appetite.

Besides the US, Malhotra says, Xtazy would be marketed also in Israel, Ukraine

and in Turkey and would soon be launched in China.


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2. Australia-based "Aromas" launches first coffee store in India.

Australia-based "Aromas," one of the leading coffee chain shops, launched its

first caf outlet in India at Hiranandani, Poway, and Mumbai. The company

also tied up with Ideal Hospitality Private Ltd (IHPL), which would own thebrand in the country and south-east Asia.

Jayant Mahiskar, chairman and MD, IHPL, said, "Aromas is being launched

keeping in mind the true coffee connoisseurs. We aim at targeting the youth

and corporate at our outlets and Poway with a mix of residential and office

complexes was a natural choice.

The coffee has been created from selection of the original beans and blended

to suit all tastes. Aromas ensures freshness and fullness of flavour." According

to the agreement with Aromas, IHPL will pay about 1.5% of the gross revenue

earned.

Further, the company has decided to invest about Rs. 50-75 crores in the next

three years to expand its footprint with 99 outlets in India.

3. China rejects Coke bid to take-over major juice maker China has rejected

Coca-Cola's $2.5 billion bid to buy a major Chinese juice maker. The purchaseof Huainan Juice Group Ltd would have been the biggest foreign acquisition of

a Chinese company to date. The proposed purchase was rejected on anti-

monopoly grounds, the Chinese commerce ministry announced on its website.

Coca-Cola's bid in September prompted an outcry by nationalists who urged

the government to bar foreigners from acquiring one of China's most

successful home-grown brands. Rival juice producers warned that the

acquisition would give Coca-Cola too dominant a position in China's beveragemarket. A Coca-Cola spokesman in Hong Kong learned of the rejection of the

sale had no immediate comment. Huainans founders and major shareholders

already had endorsed the sale.

If Coke were to take over Huainan, it will dominate the soft drinks market in

China, which not only hurts consumers, but also other sector participants.

Huainan controls more than a tenth of the Chinese fruit and vegetable juice

market that grew 15% last year to $2 billion. Coca-Cola has a 9.7% share anddominates in diluted juices.


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According to analysts China's ruling on Coke could cut both ways in that

Chinese firms that have been making increasingly high profile acquisitions

abroad may run into trouble of their own.

4. Pepsi's Slice kicks off the new season with 'Aamsutra' PepsiCo's popularmango juice drink brand- Slice kicks off the 2009 season with its new

'Aamsutra' concept.

According to Home Battiwalla, business head, juice & juice drinks, PepsiCo

India, Slice had seen powerful consumer momentum post the re-launch of

2008. The new winning formulation has been appreciated by consumers.

Aamsutra has driven strong disruption in the juice and juice drink category. All

of this has made Slice the fastest growing mango drink brand in the country.

"South India is the lead market for mango drinks in the country. Andhra

Pradesh is the biggest mango market and also the fastest growing market for

Slice and mango drinks in the country. Tamil Nadu is amongst the top three

states and Slice is the market-leader in Tamil Nadu," he added Pepsi has now

opted for a new brand ambassador, Katrina Kaif.

"The creative thought behind the new communication was to further enhance

the Slice experience into dimensions of pleasure, sensuality and indulgence.

Last year's commercial was about enumerating the principles of 'Aamsutra' or

the art of experiencing pure mango pleasure with the new Slice. This year, the

commercial portrays the next level to bring alive the mango indulgence, stated

Hari Krishnan, Vice President, JWT.

The company has now opted for a 360 multimedia campaigns involving digital,

print, radio, impact outdoors and sampling in core markets.

5. Parle Agro launches lemon flavoured drink "LMN"

Parle Agro, one of the leading food & beverage companies in India, has

launched a new fruit-based lemon drink LMN in the non-carbonated segment.

The new brand is a natural lemon juice drink and the only brand in India with a

taste closest to homemade, fresh lime water (Nimbu pani). According to the

company, LMN will offer consumers a healthy, refreshing drink with the

goodness of vitamin C. Every summer, the Indian beverage market has seencola majors battle it out. This summer, the launch of LMN will see the cola


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wars taking a back seat and the battle spilling over to the non-cola segment, to

be more precise in the nimbu paani category. PepsiCo India last week launched

a nimbu pani drink, Nimbus, under the 7Up brand. On the occasion of LMN's

launch, Nadia Chauhan, joint managing director and CMO, Parle Agro, said,

"Nimbu pani has traditionally been India's most commonly consumed cold

beverage. In fact the idea of a branded lemon drink is so simple that you would

wonder why nobody thought of it earlier. The challenge for us was packaging a

natural product while retaining its fresh, original taste throughout its shelf

life."

LMN will be available in 110 ml Tetra, 200 ml Tetra and 500 ml PET packs

priced at Rs 5, Rs 10 and Rs 23 respectively. The company aims to touch a

turnover of Rs 3000-3500 crores by 2011.

The company will target both (youth and adult) segments of consumers to turn

them into branded consumers of nimbu pani. Besides this LMN will also target

an emerging segment of consumers who are looking for a healthy and

refreshing beverage in the country. "For the last 20 years, Parle Agro has been

the market leader in fruit based beverages, we have constantly worked

keeping in mind Indian preferences while formulating products that cater to

the Indian palate. It is without any doubt that only an Indian company can

understand what real nimbu pani tastes like and what the Indian consumer

wants in a packaged offering," Chauhan added.

Further, the company claims that packaged nimbu pani will have tremendous

growth potential, higher than other packaged drinks mainly because of a major

shift in consumer behaviour. Today, the beverage consumer is looking for

hygiene, convenience, refreshing taste, affordability and year-round

availability. The name LMN is derived from the SMS version of the word lemon.

Parle Agro also owns other fruit drink brands like Fruity, Appy Fizz and

packaged drinking water, Bailey.

6. PepsiCo launches 'Nimbus,' packaged lemon juice with no fizz andartificial

flavours

PepsiCo India has launched its packaged nimbu paani, Nimbus, under its 7Up

brand.


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The home-made nimbu paani or lime juice has been specially created to suit

Indian tastes.

The lemon juice, no fizz and artificial flavours, is available in trendy, convenient

packs.

The drink offers great value to consumers in three packaging formats of 200 ml

returnable glass bottles (RGB), 350 ml PET and 200 ml Tetra attractively priced

at Rs 10, Rs 15 and Rs 10, respectively.

According to Ms Punita Lal, Executive Director- Marketing, PepsiCo India,

Nimbus, is specially developed to suit Indian tastes and preferences.

"Nimbooz is an affordable offering for consumers on the go because of itsready-to-drink format that is both convenient and hygienic. The proposition of

the Indian refresher perfectly captures the mass appeal of this product and will

certainly drive consumer connect, stated Ms Alpana Titus, Executive VP-

Flavours, PepsiCo India.

PepsiCo has drawn up an intensive consumer activation campaign to market

Nimbus.

The 360 degree marketing communication plan will revolve around building

awareness through multi-city launches and road shows, comprehensive 3D

activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors.

Aggressive trial generation and sampling initiatives will also be taken forward

across major cities of the country. A special 'Nimbooz Highway Gadi' has been

created that will visit the four major highways connecting Delhi to SITAPUR,

LUCKNOW, Agra to drive trails and consumer education.

7. Coke launches fruit-flavoured Fanta Apple nationally

After successfully introducing it in southern markets last year, Coca-Cola India

has launched its fruit-flavoured soft drink 'Fanta Apple' nationally. The product

is available in 200 ml and 300 ml returnable glass bottles and also in 500 ml

PET pack, priced at Rs 8,Rs 10 and Rs 22 respectively.

During the Fanta Apple launch in October 2008, Venkatesh Kini, marketing

vice-president, Coca-Cola India, said that the company had planned to reachabout 3.5 lakh customers with sample apple flavoured drink to extend its


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market leadership in the fruit flavoured segment in Andhra Pradesh and Tamil

Nadu.

"As per consumer research, we have found that after orange, apple is the most

preferred fruit in the country and Fanta Apple has been developed specially forthe Indian palate,"

Kini said on Monday. According to experts, the nationwide launch of Fanta

Apple is a part of the company's $250 million business plan for the country.

Fanta Apple is the second flavour after Fanta Orange under "Fanta" brand of

the company. "We have had an excellent response down south with a reused

value to the drink and with the national launch of Fanta Apple, we are stepping

stones to extend Coca

Cola India's market leadership in the fruit-flavoured sparkling drink segment,"

Kini added. The company has also announced Bollywood actress Genelia

D'Souza as the new brand ambassador of the Fanta brand.

According to reports, the current expected Indian soft drink market is about Rs

6,000 crore, in which the company shares about 50% market with its various

brands like Coke, 7 Up, Fanta, Sprite and Thums Up.


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STUDY OF GROWTH OF SOFT DRINK MARKET

SOFT DRINKS:

Carbonated drinks are dominated by artificial flavors based on cola, orange

and lime

with Pepsi and coca-cola dominating the market. The entire part of the drink

is based on

its artificial flavors and sweetening agents as no natural juice is used.

MARKET:

Cola products account for nearly 61-62% of the total soft drinksmarket.

Two global majors Pepsi and coke dominate the soft drink market. NCAER survey says 91% of soft drink in the country is in the lower,

lower middle and upper middle class people. The market is worth around Rs.5000 crores with growth rate of around

10-15%.

The annual per capita consumption in India is only about 6 bottles vis-a- Vis 34 bottles in the U.S.

The production as soft drinks has increased from 5670 million bottlesin 1998-99 to 6230 million bottles in 1999-2000 industry source.

Growth market this year is expected to be 10-15% in value terms and20-22% in volume terms.

However, the market for carbonated drinks is stagnating and not

growing as expected.


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COMPANY

PROFILE


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COMPANY PROFILE OF SOFT DRINKSMAJOR PLAYERS IN SOFT DRINKS SEGMENT

COCA COLA: thanda matlab coca cola!!!

Coca cola has truly remarkable heritage. From a humble beginning in 1886

it has now become the flagship brand of largest manufacturer, distributor of

non alcoholic beverages in the world.

In India, coca cola was the leading soft drink till 1977 when govt. policies

necessitated its departure. Coca cola has made its return to the country in

1993.and made significant investment to ensure that the beverage is

available to more and more people in remote as well as inaccessible parts of

the world.

Coca cola returned to India in 1993 and over the past ten years has captured

the imagination of the nation, building strong association with cricket, the

thriving cinema industry, music etc. coca cola has been very strongly

associated with cricket, sponsoring the world cup in 1996.


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In 2002, coca cola launched the campaign,Thanda Matlab coca cola. in

2003,coke was available for just rs,5 crores in the country.

FANTA : GHOONTH BHAR SHARARAT KAR LEY!!!

Fanta entered the Indian market in year 1996 under the coca cola brand

.over the years, Fanta has occupied a strong market place and is identified as

the fun catalyst. Fanta stands for its vibrant color, tempting taste and

tingling bubbles that not just uplifts feelings but also helps free spirit thus

encouraging one to indulge in the moment.


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LIMCA: LIME AND LEMONI!!!

Drink that can cast a tangy refreshing spell on anyone, anywhere. Born in

1971, Limca has been the original thirst choice, of millions of consumers for

over three decades.

The brand has been displaying healthy volume growing year on year and

limca continues to be leading flavoring soft drinks in the country.

Dive into the zingy refreshment of limca and walk away a new person.


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SPIRITE: SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS!!!

World wide sprite ranked as no.4 soft drink and is sold in more than 190

countries In India, sprite was launched in year 1999 and today it has grown to

be one of the fastest growing soft drinks, leading clear lime category.

Today sprite is perceived as a youth icon. With strong appeal to youth spritehas stood for a straight forward and honest attitude. Its clear crisp hingtaste

encourages todays youth to trust their instincts, influence them to be true

who they are and to obey their thirst.


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THUMS UP: TASTE THE THUNDER!!!

Strong cola taste, exciting personality.

Thums up is a leading carbonated soft drink and most trusted brand in India.

Originally introduced in 1977, thums up was acquired by the coca cola

company in 1993.

Thums up, is, known for strong, fizzy taste and its confident, mature and

uniquely masculine attitude. This brand clearly seeks to separate the man

from the boys.


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MAAZA: YAARI DOSTI TAAZA MAAZA!!!

Maaza was launched in 1976. In 1993, maaza was acquired by coca cola India.

Maaza currently dominates the fruit drink category. Over the years, maaza

has become synonymous with mango.

Taaza Mango, Maaza mango, Botal mei aam, maaza hai naam.consumers

regard maaza as wholesome, natural, fun loving drink real experience of

fruit.

The campaign builds on the existing equity of the brand and delivers a

relevant emotional benefit to the moms rightly captured in tagline, yaari

dosti, and taaza maaza.


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PEPSI: YEH DIL MAANGE MORE!!!

Pepsi cola is a carbonated beverage that is produced and manufactured by

Pepsi co. It is sold in stores, restaurants and from vending machines. The

drink was first made in the 1890s in North Carolina.

The brand was trademarked on June 16, 1903.There have been many Pepsi

variants produced over the years.

Diet Pepsi Crystal Pepsi Pepsi twist Pepsi max Pepsi samba Pepsi blue Pepsi gold Pepsi holiday spice Pepsi jazz Pepsi x(available in Finland & brazil) Pepsi next(available in Japan & south Korea)


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COMPANY PROFILE ON FRUIT DRINK

STUDY OF GROWTH OF FRUIT DRINK MARKET

FRUIT JUICES

Branded fruit juice market in India holds an immense potential.

Usually confused and considered synonymous with non-aerated drinks, fruit

pulps, juices and squash are high sugar beverages, which are centrifuged and

filtered to give a semi- clear appearance.

In the past, this sector enjoyed an excise exemption, keeping cost at minimal.

However the withdrawal of exemption has inflated costs and can affect

growth, with dramatic change possible on reintroduction of excise

exemption.

MARKET

The organized fruit beverage market is estimated at Rs.500 croresmarket. (Nectars, drinks and juices combined).

The market has grown at a 20% to 25% rate. Of this, more expensive juices segment has grown at rate of 40%this

year. It accounted for only 15% of the fruit beverage 3 years back.

In home consumption of juices has gone up from 30%, three yearsback to 80%today.

Mango based drinks account for two thirds of fruit drinks industry.


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MAJOR PLAYERS IN THE FRUIT DRINK SEGMENT

DABUR REAL

Daburs flagship brand real fruit juice is a market leader in packaged fruit

juice category. Real was launched in 1996 and the brand has carved a niche

for itself by claiming to be the only fruit juice in packaged form

.i.e.100%preservative free.

Real, with market share of 57% comes in nine flavors:

Orange Mango Pineapple Mix fruit Grape Guava Litchi

Tomato

CranberryReal Active is 100%fruit juice with no added sugar and is available in

following variants:

Orange Apple Orange- carrot


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GODREJ

The food division of godrej industry produces and market fruit drinks, fruit

nectar and sofit soymilk. Godrejs brand JUMPIN comes in the following

flavor:

Mango Pineapple Apple Litchi Orange

Godrejs xs is a range of fruit nectar with more fruits. Its available in

following flavors:

Orange Apple Grape


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PEPSIS TROPICANA

Tropicana brand fruit juice enjoys a market share of 25% and has registered a

double digit growth and has outpaced the growth of fruit juice market in

India. It is available in following flavors:

Orange

Apple

Grape

Cranberry


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LEH BERRY

It is a product from Ladakh Foods. Its first fruit juice in Delhi and it's selling it

in the more affluent parts of town. It enjoys a market share of 4% and is

available in a variety of flavors:

Pineapple

Apple

Mixed fruit

Orange

Blackcurrant

Mango

Guava


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PARLES FROOTI and APPY

Frooti was launched back in 1985 and enjoys market dominance with 85% of

market share. Parles Agros APPY, in 1996 had a market share of 5% in the

fruit drink segment; in 2003 its new variant-APPY FIZZ was launched.


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RESEARCH

METHODOLOGY


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RESEARCH METHODOLOGY

METHODOLOGY

Every project work is based on certain methodology, which is a way tosystematically solve the problem or attain its objectives. It is a very important

guideline and lead to completion of any project work through observation,

data collection and data analysis.

According to Clifford Woody,

Research Methodology comprises of defining & redefining problems,

collecting, organizing &evaluating data, making deductions &researching to

conclusions.

Accordingly, the methodology used in the project is as follows: -

Defining the objectives of the study

Framing of questionnaire keeping objectives in mind (considering theobjectives)

Feedback from the respondents Analysis of feedback Conclusion, findings and suggestions.

PURPOSE OF THE STUDY

The main aim of this research study is to analyze the preference of people (of

different age groups) on consumption patterns of Soft Drinks and Fruit Juices.


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SCOPE

OF

THE STUDY


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SCOPE OF THE STUDY

To study the preferences of the people for soft drinks and fruit juices.

To find out the factor(s) that influences the consumers consumption ofsoft drinks and fruit juices.

To test the know-how of the consumers regarding the various existingbrands of soft drinks and fruit juices.

To explore the next best beverage after soft drinks and fruit juices. To find out how the beverage is positioned in the mind of the

consumers.

SCOPE OF THE STUDY

This study is confined to the North West Delhi region covering areas ofPaschim Vihar, Pitam Pura, Rohini area, Punjabi Bagh.

Seasonal drinks are not considered in the study. We are considering only canned juices. We are not considering water & alcoholic drinks.

RESEARCH DESIGN

A research design is a framework or blueprint for conducting the marketing

research project. It specifies the details of the procedures necessary for

obtaining the information needed to structure and/or solve marketing

research problem. On the basis of fundamental objectives of the research we

can classify research design into two general types :

EXPLORATORY RESEARCH

Exploratory research is one type of research design, which has its primary

objective the provision of insights into, and comprehension of, the problem

situation confronting the researcher.

CONCLUSIVE RESEARCH


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Conclusive research is designed to assist the decision maker in determining

evaluating and selecting the best course of action to take in a given situation.

Conclusive research can be further divided into two types:-

Descriptive Experimental

The research design used in this project is a DESCRIPTIVE DESIGN.

Descriptive study as the name implies is designed to describe something-for

example the characteristics of users of a given product, the degree to which

the product use the varies with income, age, etc.

SAMPLING TECHNIQUE USED:

This research has used convenience sampling technique.

1) Convenience sampling technique: Convenience sampling is used in

exploratory research where the researcher is interested in getting an

inexpensive approximation of the truth. As the name implies, the sample is

selected because they are convenient.

SELECTION OF SAMPLE SIZE:

For the study, a sample size of 50 has been taken into consideration.

SOURCES OF DATA COLLECTION:

Research will be based on two sources:

1. Primary data

2. Secondary data


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1) PRIMARY DATA:

Questionnaire: Primary data was collected by preparing questionnaire and the

people were randomly being requested to fill them.

2) SECONDARY DATA:

Secondary data will consist of different literatures like books which are

published, articles, internet and websites.

In order to reach relevant conclusion, research work needed to be designed in

a proper way.

STATISTICAL TOOLS USED

The main statistical tools used for the collection and analyses of data in this

project are:

Questionnaire

Pie Charts

Bar Diagrams


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Data analysis

&

Findings


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Q1. What do you prefer to drink? (Tick any 1)

Particulars No. of Respondents Percentage

Soft Drinks 57 57%

Fruit Juices 43 43%

Total 100 100%

57%

43%

0%

10%

20%

30%

40%

50%

60%

Soft Drinks Fruit juices

No.

ofRespondents

Series1

ANALYSIS:

From the survey it was found that amongst 100 respondents

a) 57% of the respondents prefer Soft Drinks to drink.b) 43% of the respondents prefer Fruit Juices to drink.


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Q2. Frequency of consumption of your preferred drink in a week?

SOFT DRINKS


Daily 28 49%

2-6 times 23 40%

Above 7 6 11%

Total 57 100%

FRUIT JUICES

49%

40%

11.00%

0%

10%

20%

30%

40%

50%

60%

Daily 2-6 times Above 7

Weekly Consumption

No.

ofRespondents

Series1

ANALYSIS:

From the survey it was found that amongst 57 respondents.


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Daily 10 23%

2-6 times 30 70%

Above 7 3 7%

Total 43 100%

10

30

3

0

5

10

15

20

25

30

35

Daily 2-6 times Above 7

weekly consumption

No.

ofres

pondents

Series1

ANALYSIS:


a) 23% of the respondents consume Fruit Juices daily.b) 70% of the respondents consume Fruit Juices 2-6 times.

c) 07% of the respondents consume Fruit Juices more than 7 times.


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Q3. On what occasions, do you often consume the Soft Drinks?


Feeling Thirsty 18 18%

Parties / Celebrations 45 45%

Without any reason

(just like that)

25 25%

Others 12 12%

Total 100 100%

18%

45%

25%

12%

Feeling Thirsty

Parties /

Celebrations

Without any

reason (just like

that)

Others

ANALYSIS:


a) 18% of the respondents consume Soft Drinks when they feel thirsty.b) 45% of the respondents consume Soft Drinks at the time of celebrations.c) 25% of the respondents consume Soft Drinks without any reason.d) 12% of the respondents consume Soft Drinks on other occasions.


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Price with quantity 30 30%

Health Drink 4 4%

Status symbol 8 8%

Taste 32 32%

Variety 26 26%

Total 100 100%

30

4

8

32

26

0

5

10

15

20

25

30

35

Price withquantity

HealthDrink

Statussymbol

Taste Variety

Factors

No.

ofrespondents

Series1

ANALYSIS:


a) 30% of the respondents consume soft drinks because of its price.b) 04% of the respondents consume soft drinks because it is a health drink.c) 08% of the respondents consume soft drinks because it is a status symbol.d) 32% of the respondents consume soft drinks because of its taste.e) 26% of the respondents consume soft drinks because of its variety.


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Q6. What induces you to buy Fruit Juices?


Price with quantity 13 13%

Health Drink 40 40%

Status symbol 15 15%

Taste 22 22%

Variety 10 10%

Total 100 100%

13

40

15

22

10

0

5

10

15

20

25

30

35

4045

Price with

quantity

Health

Drink

Status

symbol

Taste Variety

Factors

No.ofrespondents

Series1

ANALYSIS:


a) 13% of the respondents consume fruit juices because of its price.b) 40% of the respondents consume fruit juices because it is a health drink.c) 15% of the respondents consume fruit juices because it is a status symbol.d) 22% of the respondents consume fruit juices because of its taste.e) 10% of the respondents consume fruit juices because of its variety.


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Q7. If not a Soft Drink or a Fruit juice, which other beverage (other than water)

tops your mind?


Coffee 30 30%

Tea 25 25%

Shakes(Milk/Ice

cream/Fruit)

8 8%

Lassi 12 12%

Sharbat 25 25%

Total 100 100%

30%

25%8.00%

12%

25%

Coffee

Tea

Shakes(Milk/Ice-

cream/Fruit)

Lassi

Sharbat

ANALYSIS:


a) 30% of the respondents prefer coffee.b) 25% of the respondents prefer tea.c) 08% of the respondents prefer Shakes.d) 12% of the respondents prefer Lassi.e) 25% of the respondents prefer Sharbat.


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Q8. How do you rate canned juices as compared to fresh juices?


Equivalent to fresh

juices

24 24%

Have artificial added

flavor

36 36%

Healthy with

preservatives

40 40%

Total 100 100%

24%

36%

40%

Equivalent to fresh

juices

Have artificial

added flavor

Healthy with

preservatives

ANALYSIS:


a)

24% of the respondents think canned juices are Equivalent to fresh juices.b) 36% of the respondents think canned juices Have artificial added flavor.c) 40% of the respondents think canned juices are Healthy but have preservatives.


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Q9. How do you view Soft Drinks?


As a health drink 4 4%

As a status symbol 8 8%

As an aid to put off

thirst

55 55%

Any other 33 33%

Total 100 100%

48

55

33

0

10

20

30

40

50

60

As a

health

drink

As a

status

symbol

As an aid

to put off

thirst

Any

other

No.

ofrespondents

Series1

ANALYSIS:


a) 04% of the respondents view Soft Drinks as a health drink.b) 08% of the respondents view Soft Drinks as a status symbol.c) 55% of the respondents view Soft Drinks as an aid to put off thirst.


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Q10. How do you view Fruit Juices?


As a health drink 40 40%

As a status symbol 15 15%

As an aid to put off

thirst

32 32%

Any other 13 13%

Total 100 100%

40

15

32

13

0

5

10

15

20

25

30

35

40

45

As a

healthdrink

As a

statussymbol

As an aid

to put offthirst

Any

other

No.

ofrespondents

Series1

ANALYSIS:


a) 40% of the respondents view Fruit Juices as a health drink.b) 15% of the respondents view Fruit Juices as a status symbol.c) 32% of the respondents view Fruit Juices as an aid to put off thirst.


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Q11. Do advertisements affect your purchases?


Yes 77 77%

No 23 23%

Total 100 100%

77%

23%

Yes

No

ANALYSIS:


a) 77% of the respondents think that advertisements affect their purchases.b) 23% of the respondents think that advertisements do not affect their purchases.


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Conclusion


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CCOONNCCLLUUSSIIOONN

Following are the concluding points taken into consideration after the conduct

of the research study:

An important finding that emerged out of the survey was that 57%of peoplelike to have soft drinks while 43% go for juices.

Through the research it was conveyed that weekly consumption of softdrinks is higher than the weekly consumption of juices.

A majority of the respondents consume soft drinks and fruit juices at thetime of parties & celebrations.

Most of the respondents consume soft drinks because of its taste and price.

Most of the respondents consume fruit juices because it is healthy.

As it is seen that canned Juices enjoys the largest market share though theydo contain some preservatives but majority of the respondents consider it

healthy.

Most of the respondents view soft drinks as an aid to put off thirst and fruitjuice as a health drink.

Most of the respondents (77%) were of the strong view that advertisementsaffect their purchases and the rest (23%) were not at all affected by the

advertisements.


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SUGGESTIONS


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SUGGESTIONS

With the changing lifestyle, people have started becoming more healthconscious. Therefore, the fruit juice companys should use appropriate

marketing techniques thereby reducing the demand for soft drink in the

future.

The survey shows that parties/celebrations are the places where thesedrinks are consumed mostly. The companys must try to increase the

sales by creating and focusing on more utilities so that their product is

used more frequently.

As it is seen that people consider canned juices to be healthy withpreservatives.

This shows that awareness level of the people is low and needs to be

corrected. Therefore, various methods like campaigns by government, help by

media, etc can be taken to change this.


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LIMITATIONS


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LIMITATIONS

The study was confined to some areas of New Delhi only. The study does not take into account the sales affected of the soft drink

segment due to the entry of juices.

Retailers view and the companies view to the questionnaire were notavailable.

Time and cost constraints were also there. Chances of some biasness could not be eliminated. A Samples size of 100 has been use due to time

limitations.


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BIBLIOGRAPHY


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BIBLIOGRAPHY

WEBSITES:

http://www.euindiaaviationsummit.com/health-drinks/

http://www.naturalnews.com/soft_drinks.html

http://www.the-infoshop.com/topics/FD14_en.shtml

www.foodindustryindia.com

http://en.wikipedia.org/wiki/Beverage

http://www.foodindustry.com/newfood/detailnews.jsp?n=Xtazy,%20another%

20energy%20drink%20for%20the%20Indian%20market&id=598

BOOKS:

Malhotra . N.K, Marketing Research Fifth edition.

Kothari C R, Research and Methodology- Methods & Technique, New Age

International (P) Ltd.,2004
http://www.euindiaaviationsummit.com/health-drinks/http://www.euindiaaviationsummit.com/health-drinks/http://www.naturalnews.com/soft_drinks.htmlhttp://www.naturalnews.com/soft_drinks.htmlhttp://www.the-infoshop.com/topics/FD14_en.shtmlhttp://www.the-infoshop.com/topics/FD14_en.shtmlhttp://www.foodindustryindia.com/http://www.foodindustryindia.com/http://en.wikipedia.org/wiki/Beveragehttp://en.wikipedia.org/wiki/Beveragehttp://www.foodindustry.com/newfood/detailnews.jsp?n=Xtazy,%20another%20energy%20drink%20for%20the%20Indian%20market&id=598http://www.foodindustry.com/newfood/detailnews.jsp?n=Xtazy,%20another%20energy%20drink%20for%20the%20Indian%20market&id=598http://www.foodindustry.com/newfood/detailnews.jsp?n=Xtazy,%20another%20energy%20drink%20for%20the%20Indian%20market&id=598http://www.foodindustry.com/newfood/detailnews.jsp?n=Xtazy,%20another%20energy%20drink%20for%20the%20Indian%20market&id=598http://www.foodindustry.com/newfood/detailnews.jsp?n=Xtazy,%20another%20energy%20drink%20for%20the%20Indian%20market&id=598http://en.wikipedia.org/wiki/Beveragehttp://www.foodindustryindia.com/http://www.the-infoshop.com/topics/FD14_en.shtmlhttp://www.naturalnews.com/soft_drinks.htmlhttp://www.euindiaaviationsummit.com/health-drinks/


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Annexure


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Questionnaire

NAME :-

AGE :-

SEX :- OCCUPATION :-

Q1. What do you prefer to drink ?

(a) soft drink (b) fruit juice

(c) both of the above (d) none of the above

Q2. How often do you drink your brand ?

(a) daily (b) juice a week

(c) once a week (d) occasionally

Q3. On what occasion , do you prefer to consume soft drink ?

(a) feeling thirsty (b) parties/function

(c) others, please specify

Q4. On what occasion do you prefer to consume fruit juice ?

(a) feeling thirsty (b) parties/function


Q5. Which drink do you like most ?

(a)soft drink (b)fruit juice


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Q6. What induces you to buy soft drink ?

(a) price with quality (b) taste

(c) status symbol (d) brand ambassador of yourchoice

Q7. What induce you to buy fruit juice ?

(a) price (b) health drink

(c) flavours (d) easy availability

Q8. What do you prefer other than soft drink or fruit juice ?

(a) coffee/tea (b) shakes(milk/ice cream/fruit)

(c) lassi (d) others, please specify

Q9. How do you rate the below following ?

EXECELLENT GOOD AVERAGE

CANNED JUICE

FRESH JUICE

Q10. Why do you prefer soft drink ?

(a) status symbol (b) to remove your thirst

(b) easy availability (d) others, please specify

Q11. Why do you prefer fruit juice ?


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(a) health drink (b) to remove thirst

(c) flavours (d) others. Please specify

Q12. Which one of the below is economy ?

(a)soft drink (b) fruit juice

Q13. Do advertisement effect your purchase ?

(a)yes (b) no

Q14. Name any three of yours favourite brand ?

(a)..(b).(c)

Q15. Name of any three of your favourite brad in soft drink ?

(a)(b).(c)..

Q16. Which one is more hygienic ?

(a)soft drink (b) fruit juice

Q17. With whom you prefer to drink fruit juice ?

(a) alone (b) family

(c) friend (d) others, please specify


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Q18. With whom you prefer to drink in soft drink ?

(a) alone (b) family

(c) friend (d) others, please specify

Q.19 Which advertisement influence you to buy the drink ?

(a) television advertisement (b) print advertisement


Q20. Are you aware of the offer available on the drink ?

(a)yes (b) no

final Comparitive Study Onsoft Drink and Fruit Juice

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