JOURNAL:

What kind of cartoon show might appeal to the over-age-65 audience? Imagine the show. Then, in 100 words or less, describe the show and its main character.(This is a brand new show you are creating specifically for this age group!)

Ch. 11-Persuasion

Persuasive speaking includes 3 motives Make your audience believe what you

believe Make your audience think like you think Cause your audience to do what you

want them to do

What is Persuasion?

What is Persuasion

Three Sources of Persuasion Logos

Pathos

Ethos

Logos

the thinking process that allows the listener to arrive at logical conclusions EXAMPLES:

Taking public transportation to work will cut your monthly gas costs.

Taking public transportation to work will decrease the wear and tear on your personal vehicle.

Pathos

the use of emotional appeals and language to relate to the listener’s needs, drives, and desires EXAMPLES:

Imagine the ease of letting someone else drive you to work while you sip your coffee and catch up on your book.

Think of how much less stress you have to deal with when you aren’t the one battling through traffic during rush hour.

Ethos

the speaker’s character in the minds of the audience EXAMPLES:

Credibility Reliability Sincerity

Types of Audiences Supportive Audience-

Friendly, like you and what you have to say EXAMPLES:

Speaking to your friends and family Republican politician speaking to republicans

Uncommitted Audience- Neutral, need information to make up minds

EXAMPLES: You speaking to a group of people you don’t know Speaking to people who don’t know anything about

the topic

Types of Audiences (continued) Indifferent Audience-

Apathetic, bored, don’t think what you say applies to them EXAMPLES:

Me teaching a group of 13 and 14 year olds science Your mom lecturing you about cleaning your room

Opposed Audience- Hostile, dislike you and what you have to say

EXAMPLES: Obama speaking to a group of republicans Speaking to a group of your enemies

Informative or Persuasive? First trip to the

moon The U.S. moon

landing was faked Why Ke$ha is the

best pop singer of 2011

About my trip to Mexico

Informative

Persuasive

Persuasive

Informative

Informative or Persuasive?

Change the following informative speech topics into persuasive speech topics:

Informative or Persuasive? My favorite band

How football is played

Why apples are different colors

Scott’s favorite color and Gena’s favorite color

Why my favorite band is the best band ever

What makes football the most challenging sport

Why green apples taste the best

Why Scott’s favorite color is better than Gena’s

Informative or Persuasive? Why I love Johnny

Depp

How to make homemade ice cream

What a yearbook is

Why Johnny Depp is the best actor ever

Why homemade ice cream is better than store bought

Why you should buy a school yearbook