Culti Cartoon

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Kati Hienonen, trend analyst (Perhosvaikutus) Antti Kämäräinen, forest products sales expert (UPM) Meri Lundahl, renewable materials engineer (Aalto University, AIESEC, Lääkisvalmennus.fi) Milla-Mari Vastavuo, aspiring environmental management engineer (Aalto University)

description

Kotona viljely on sottaista ja vaivalloista puuhaa. Culti Cartoon tarjaa nopean ja siistin vaihtoehdon kotiviljelylle: paperimassasta tehty kasvualusta, johon lisätään vain siemenet ja vesi. Siemenillä varustettua haitarimaista kasvualustaa voi lähettää postikorttina ja sitä myydään kaupoissa 15 €:n hintaan.

Transcript of Culti Cartoon

Page 1: Culti Cartoon

Kati Hienonen, trend analyst (Perhosvaikutus)Antti Kämäräinen, forest products sales expert (UPM)

Meri Lundahl, renewable materials engineer (Aalto University, AIESEC, Lääkisvalmennus.fi)Milla-Mari Vastavuo, aspiring environmental management engineer (Aalto University)

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Problem

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Solution : Just add water

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Customer validation• Target group: Young urban adults interested in healthy and green lifestyle• Interested in growing herbs at home without too much effort and time

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Roadmap2014

• Product validation and finalizing customer validation• Patenting the paper containing seeds and fertilizer

2015• First launch at Flow Festival 2015: Festival Kit include greeting cards for young urban adults• Second product validation with first customers

2016• Second launch: larger home cultivation papers in varying shapes & plants for young urban adults• Third product development and customer validation

2018• Third launch: enlargened cultivation base for professional greenhouse growing of vegetables (patent

pending)

Future• Large, portable cultivation bases for developing countries and catastrophe areas (”Pop-up oasis”)

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Business Model

ManufacturingCarton: e.g. WalkiFolding: e.g. Adara

Culti CartoonIn-house design

Value chain management

IP rights

DistributionDepartment Stores

SupermarketsPost Offices

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Cost structure• Raw materials (carton material,

seeds, nutrients)• Manufacture (by manufacturing

partner)• Distribution (by distribution partner)• Fixed costs of value chain

management

• Total cost for producing one piece 12,25 €

• Fixed price per one piece• one card• larger home cultivation papers• running meter of greenhouse

cultivation media

• Targeted price 15 €• Expexted sales• 20 000 pieces in 2015• 40 000 pieces in 2016• 70 000 pieces in 2017

Revenue streams

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Kati Hienonen, +358 50 570 9133Antti Kämäräinen, +358 40 186 3423

Meri Lundahl, +358 40 526 0787Milla-Mari Vastavuo, +358 40 842 4454