Jonathan Asher - Music Publicist | Media Relations Consultant – Montreal, QC

# 514.581.5780 | E-mail - ashermedia@gmail.com | Facebook | Twitter @AsherMedia | AsherMediaRelations.com

“Asher Media Relations & Staff follow one rule and one rule only,

that is getting artists the media attention that they deserve. By

developing PR campaigns for image awareness and media support,

AMR showcases & represents talented artists to all media outlets

ranging from Print, Radio, Online & Television across Canada and

beyond.

Understanding the struggles & hard work it takes as an artist AMR &

staff are by your side making sure that your work is being seen and

heard for its achievements using various media tools.”

What We Do:

Scope of Work

• Design, Updating & Distribution of Media Kits to media contacts

• Writing & Distribution of News Releases to media contacts & newswires

• Networking on behalf of client

• Contacting media for interviews, album reviews,

airplay (FM/AM + Online), tour publicity

• Media training & Consultation

• Media Follow ups

• Artist representation to media outlets

Deliverables

• Image Awareness of Client

• CD or Album Reviews

• Media Interviews & Media coverage & presence such as features,

spotlights, media mentions

• Tour publicity for the following media:

- Print (Monthly, Weekly, Daily, Magazine)

- Radio (Campus airplay & Interview bookings) with RADIO CHARTING

- Television (Interview& Video Promo)

- Online PR (Zines, Informative Websites, Blogs, Podcasts, VideoCast

About AMR:

Jon Asher, known for being a regular fixture on the Montreal music scene,

founded ASHER MEDIA RELATIONS in September 2007 to aid bands

and labels in celebrating their head banging tunes to the world. A musician

himself, and a McGill University graduate in public relations, Jon had his

epiphany - to help out the struggling artists and help them gain the

attention they need to support their music. He has worked with a number of

independent and established artists such as Annihilator, Gene Hoglan

(Testament, Death, SYL, Fear Factory), Quo Vadis, Fuck The Facts,

Striker, Psychostick, Necronomicon, Hibria, Titans Eve, Kill Devil Hill ft.

Rex Brown (Pantera) + Vinny Appice (DIO, Black Sabbath)), Drum Wars

(Vinny Appice vs. Carmine Appice), Nephelium, Ninjaspy, Scythia, All Else

Fails, Auroch, Fatality, Sanktuary, Mutank, Planet Eater, Vesperia,

Test Your Metal Records, Wacken Metal Battle Canada/USA,

Farmageddon Open Air, Armstrong Metal Fest, ShrEdmonton, Black

Mourning Light, Loud As Hell MetalFest, Calgary Metalfest,

Metalocalypstick Fest, Obscene Extreme America Fest and many more. He

has also guest lectured at McGill University on Music Publicity for the

public relations program plus has spoken on panels for Alberta Music

(Calgary), Indie Week (Toronto), Noctis Fest (Calgary), Halifax Pop

Explosion and mentoring sessions at SXSW (Austin, TX).

Experience:

Festivals (Current & Past):

420 Music & Arts Festival + Expo (Calgary, AB)

Armstrong Metal Fest (Armstrong, BC)

Black Mourning Light Fest (Edmonton, AB)

Days of The Dead Fest (Red Deer, AB)

Decimate MetalFest (Calgary, AB)

Farmageddon Open Air (Ryley, AB)

Loud As Hell Metal Fest (Drumheller, AB)

Metalocalypstick Fest (Lone Butte, BC)

Shredmonton Conference and Fest (Edmonton, AB)

Wacken Metal Battle Canada/ USA

YYC Music Awards (Calgary, AB)

Associations:

CARAS Member

– The Canadian Academy of Recording Arts and Sciences

Guest Speaking Events:

How To Climb The Metal Ladder presented by Heavy Metal Music

Association of Canada (2012)

Indie Week (Toronto) 2010/2014/2015

Noctis Fest (Calgary) 2010 / 2012/2013

Halifax Pop Explosion 2009

McGill University – Lecture on Music Publicity

2007/2008/2013/2015/2017

Alberta Music (Calgary) - Lecture on Music Publicity - 2015

SXSW (Austin, TX) - PR Mentoring Session – 2016

ShrEdmonton (Edmonton, AB) – 2016

Charity Events:

Organizer – Blankfest Quebec – Clothing Fundraising Charity

(Proceeds go to Brewery Old Mission Homeless Shelter)

- Montreal, QC

Promotions – Blankfest Calgary – Clothing Fundraising Charity

(Proceeds go to Mustard Seed Homeless Shelter) - Calgary, AB

Promotions – Blankfest Vancouver – Clothing Fundraiser Charity

(Proceeds go to Covenant House) - Vancouver, BC

TESTIMONIALS:

“Asher Media Relations, one of the most important metal

publicists in the country.” – Metal Made In Canada

“A good publicist should be the corner stone of any serious

musical act’s marketing plan. Asher Media Relations is

without a doubt the best metal publicist in the country, and

it helped us get attention from a wide range of media,

including our targeted audience. We probably wouldn’t

have record deals today if we didn’t have AMR to help us in

the first place, and we owe Jon for this.” – Nicolas Miquelon

(bassist/vocalist) – Norilsk

“I work with many people in the business and no one work

as hard as Jon at Asher Media! Let’s face it, without that

guy the scene will fall down in a second. He represents the

passion, the hard work and the heart of music. With him

the sky is the limit!” - DjpunkassBed – Prescription Punk

Rock CKRL 89.1 FM (Quebec City)

“Working with Asher on our last album campaign has

proved invaluable to us. I had thought we had a good grasp

on social media and self promotion, but he took it to the

next level and got us exposure in ways and places we never

thought possible. He pushes the product, and pushes you,

and never stops. Sometimes, you get 5 different emails in an

hour and your thinking ‘OH FUCK OFF ALREADY JON’,

but then you realize that is a very positive thing and means

that shit is getting done. Certified Fresh, two thumbs up!” –

Drew Copland (Guitarist) – Death Toll Rising

“Not only is Jon Asher fun to work with, he is also one of

the most persistent dudes I’ve ever met in the music

industry… he does what he says he’s going to do, and

doesn’t make claims that he can’t back up.”– Joshua Key

(Guitar) – Psychostick

“Jon Asher IS the man in PR for up and coming bands. He

doesn’t just do his job… He’s living and breathing PR and

the bands he represents mean everything to the guy. Not

only that, but he gets himself out there and seen – I have

literally run into him at different shows and music

conferences across the country from Vancouver to

Montreal.” – Dave from Scythia

“At SIN Agency, we work with a wide variety of up and

coming bands and their teams. We have always found that

the publicity done for our artists by Jon Asher, Asher

Media Relations is above and beyond. The results speak for

themselves. Asher Media Relations is our publicist of

choice. Highly recommend!” – Leanne Harrison, SIN

Agency

“Asher’s been the extra kick we needed to punch up our

releases. We’ve released two albums previously and people

didn’t notice them as much as Prototype. It’s a professional

business with awesome results, and lots of efforts are put

into getting the word around!” – Stef Jomphe (Vocalist) –

Insurrection

“Asher kicks serious ass, we have made huge strides

forward in our career as musicians because of the hard

work he has done for us over the past couple of years. If you

recognize our name, he is the reason.”– Barrett Klesko

(Vocalist/Guitarist) – All Else Fails

“Asher’s the man, he helped put Project Mars on the map,

and for that we will forever be grateful.”– Project Mars

“Asher really helped our band’s very first release with his

amazing PR work. Our EP, “The Changing” got many

reviews on metal news sites, and our songs were being

played on various radio channels due to his hard work. We

were also able to get interviews and other press coverage

from our tours. If a local band is looking to go to the next

level, I highly recommend them working with Jon Asher as

their PR rep.” – Reshaun Page (Vocalist) Where Giants

Once Stood

“…I remember coming home after getting the first pressing

of our record and being so proud and excited but also

having this feeling of “WHAT NOW?”, how do I show this

to the world?…..the answer came in the form of Mr. Jon

Asher and ASHER MEDIA, who pushed our band and

exposed our music to more media and listeners in three

months than we had in the previous three years. A publicist

is the best thing you can do for your band and ASHER

MEDIA is as professional, dedicated and committed to your

success as any you’ll find. Much love from the

ADRENECHROME boys.” – Chris Friesen

(Vocalist/Guitarist) – Adrenechrome

“Every single project we had with Jon were very successful!

We had great media exposure and created relations with

new fans and cool people! Working around strategies and

plans adapted to our needs, Asher surpassed our

expectations. We hope to work with him and his team for

many years to come!” – David Groover (Vocalist/Guitarist)

The In ‘n Outs

“In all my years, I can’t think of anyone I’ve worked with

who is as efficient and easy to work with as Asher. He get’s

results – which is really all you can ask for. But, on top of

that, he’s pretty fun to party with too!” – Matt Blais

“Asher got us so much good reviews for our album! Now

it’s our turn to give him a review: without any doubt, we

would give the guy a 10/10!…but wait… the guy rocks so

much he can go up to 11!!” – Trainwreck Architect

“I was very impressed week after week with the quantity of

album reviews, radio interviews/plays and other exposure

Asher Relations got us! It’s amazing! Will hopefully keep

doing business in the future!!!” – Marc-Antoine Blackburn

(Drummer) – Trainwreck Architect

“Working with Asher gave us a big leap in our career. He

works his ass off like no other and pushes artist like it was

his own, opening doors for us we could never achieve our

selves. Hiring Asher was one of the best moves we have

made yet!” – Deke Worrell (Guitarist) – Until Dawn

“Jon Asher; a small man who does big work. He knows how

to get your band out there and spread the word. A very

accommodating person, he’s willing to mold the way he

works around your needs. He’s the man with the contacts,

the guy to know if you want to bring your music to the next

level.” – Rich O’Neil (Drummer) – Chariots of The Gods

“Working with Asher took our tour to the next level. After

having toured and done promo independently we suddenly

found ourselves with radio, television and newspaper

interviews and articles nationwide. We credit Asher with

the continued success of our brand and the recognition we

encounter from people and fans on a nearly constant basis.

We love Asher!!” – Kill Matilda

PACKAGES / PRICES: (All Prices Include Applicable Taxes)

*PR Contract will be implemented and agreed that the elected domicile is the city of Montreal, province of Quebec and all disputes shall be

governed by the laws of Quebec.

TAKE NOTE: COMPARING PR vs ADVERTISING RATES IN PRINT & ONLINE (National, International)

AVG. ADVERTISING FROM FULL TO ¼ PAGE TO ONLINE BANNERS

AVG. RATES CAN RANGE BETWEEN = $100 - $4000 to hundreds to thousands of impressions/readers and radio listeners.

PR Avg. can be $165- $500 retainer (depending on package choice) promoted to hundreds to thousands of readers/radio listener.

======================================================================

Band Referral Program:

Know A Band, Do They Need PR? We love giving discounts so bands that refer other bands; we offer 15% off packages!

- Biography = $65

- Media Kit / One Sheet = $100

- Stand Alone / One Off = News Release - $100 (for announcement of album, tour dates, band news / studio update, teaser)

* MOST POPULAR PACKAGE: Artist Publicist

Package C + D includes = Artist / Image Awareness, Album, Radio, Tour Promo: 3-4 Months

Rate: $500 per Month

PACKAGE A:

SINGLES AND / OR MUSIC VIDEO PACKAGE PROMO

(1 Month):

Rate: $165

Includes the following for Scope of Work & Deliverables:

• EPK for band / Bio

• Placement of single / or video for premiere on media outlet.

• Writing and Distribution of News release for single or video to

all other metal media website for news coverage / reposting of

video (release goes to 3,500 media contacts), plus setting up any

interview request replies , plus delivery of single to FM radio

shows across Canada, USA and Europe along with online radio

plus setting up any radio interview requests.

PACKAGE B:

KEEPING THE MOMENTUM (3 Months):

Staying In The News & On The Media Radar

(Fish & Bait strategy)

Rate: $180 per month

Includes the following for Scope of Work & Deliverables:

• 2 News Releases distributed a month to media outlets. (Must

have promotional content to provide such as singles, videos

(music/lyric/playthrough), show dates)

• Writing & Distribution of News Releases to media contacts

(targeted by genre of music, city & newswires)

• News Coverage & Branding / Image Awareness

• Manage media to be informed and have a constant presence to

encourage media interest and replies for interviews & album

reviews.

PACKAGE C:

ALBUM PROMO CAMPAIGN (3-4 Months):

includes Artist, Album & Image Awareness

RATE: $365 per month

Includes the following for Scope of Work & Deliverables:

• EPK for band / Bio

• Placement of single(s) / or video(s), album stream for premiere on media

outlet prior to sales date and after sales date.

• Writing & Distribution of News Releases to media contacts (targeted by

genre of music, city & newswires).

• Digital Delivery of album to media outlets (Print, Online, Radio, TV) for

album reviews, interviews, airplay.

(Note: Option of Physical CDs / Delivery to be sent to outlets.

Promotional CDs needed 100-150. Extra $180 fee for mail out costs.)

• Networking on behalf of client

• Contacting media for interviews & album reviews

• Media training & Consultation

• Media Follow ups

• PR Reports – sent at the end of campaign

• Artist representation to media outlets

PACKAGE D:

HITTING THE AIRWAVES

- CANADIAN CAMPUS / COLLEGE RADIO PROMOTIONS (2

Months)

RATE: $300 per month

Includes the following for Scope of Work & Deliverables:

• EPK for band / Bio

• Promotion to Canadian Campus & Community Radio 70+ stations in

addition to genre specific radio shows for airplay and interviews with

artists.

• Promoting & Tracking of album for airplay and radio charting

(Note: Physical CDs / Delivery to be sent to outlets.

Promotional CDs needed 100-150. Mailout costs covered by AMR.)

PACKAGE E:

TOUR SUPPORT / PR:

(NEED TO BE NOTIFIED 8 WEEKS PRIOR TO FIRST

TOUR DATE)

RATE: Cost depends on amount of tour dates can average

$300-$500 per Month

Includes the following for Scope of Work & Deliverables:

- Publicity of Concerts / Concert Awareness

- Image Awareness of Band + Media Coverage in the form of

interview features, spotlights, media mentions for concerts in

the following media outlets:

- Print (Weekly, Daily, Magazine, University/ College Press)

- Radio (Campus airplay & Interview bookings)

- Television (Interview& Video Promo)

- Online PR (Zines, Informative Websites, Blogs, Podcasts,

VideoCast,

PACKAGE F:

ONE YEAR FULL TIME PR (12 Months)

Rate: $2000

Includes the following for Scope of Work & Deliverables:

- EPK for band / Bio

- Placement of single(s) / or video(s), album stream for premiere on

media outlet prior to sales date and after sales date.

- Writing & Distribution of News Releases to media contacts

(targeted by genre of music, city & newswires)

- Digital Delivery of album to media outlets (Print, Online, Radio,

TV) for album reviews, interviews, airplay.

- Networking on behalf of client

- Contacting media for interviews & album reviews

- Media training & Consultation

- Media Follow ups

- PR Reports – sent at the end of campaign

- Artist representation to media outlets

- Promotion to Canadian Campus & Community Radio 70+ stations

in addition to genre specific radio shows for airplay and interviews

with artists.

- Promoting & Tracking of album for airplay and radio charting

- Publicity of Concerts / Concert Awareness

- Image Awareness of Band + Media Coverage in the form of

interview features, spotlights, media mentions for concerts in the

following media outlets:

- Print (Weekly, Daily, Magazine, University/ College Press)

- Radio (Campus airplay & Interview bookings)

- Television (Interview& Video Promo)

- Online PR (Zines, Informative Websites, Blogs, Podcasts,

VideoCast,

(Note: Physical CDs / Delivery to be sent to outlets.

Promotional CDs needed 100-150. Mailout costs covered by AMR.)

IF BAND HAS ADVERTISING BUDGET TO SUPPORT ALBUM PROMO:

We do suggest with promo campaign advertising budgets for album promos with the following media partners:

BraveWords Indie Campaign:

1 month audio/video = $150 (regular $250)

1 month banner = $200 (regular $300)

1 week splash = $500 (regular $1000)

1 week home-page take-over = $750 (regular $1500)

Absolute Underground Mag (Discount rate given to AMR represented bands

= $100 for 1/ 4 page color (listed at $150) or $200 for 1/ 2 page color (listed at $300)

(Click hyperlink)

Exclaim Mag

Fixion Media or BlastBeat Network (Online Advertising Networks)

Terrorizer Magazine (special rates for AMR represented bands)

Revolver Magazine (special rates for AMR represented bands)