InboundDublinNovember 13th

September 2012@vinnyobrien@micksgarage

#InboundDublin

About MicksGarage...

472004

6.1M

70/4

Data

Content

Lead & Change

#InboundDublin

The market is changing...The market is changing...

The revolution: Anything, anytime,

anywhere

Tradeboundaries

are blurring between online and offline

Retailersof all sizes must

reach buyers in new and innovative ways

Trends shapehow consumers shop

and pay

Local

Digital

Mobile

Online world

Offline world

MOBILE

SocialGlobal

competition

Pac

e of

inno

vatio

n

Millions of buyers

Sole proprieters

Multi-channel

SMEs

Large Retailers

#InboundDublin

An Idiot Inbound… I’m a cynic #InboundDublin

The market is changing...What does Inbound mean to ecommerce….

Be relevant

Understand

ABCEngage

#InboundDublin

The market is changing...Challenges posed…

Data/Content

Listen ActIterate & Iterate

#InboundDublin

The market is changing...Focus on…

ROI Infrastructure

SomethingPeople – Both Internal & Customers

#InboundDublin

Thank YouIf buying me a drink, I like a Cab Sauvignon

September 2012@vinnyobrien@micksgarage

#InboundDublin