Joint New Products and Culinary Initiatives Committee

Summer Conference 2009

New Products Update

2009 Work

Round Initiative

Convenience

XT Bottom LogFlat Triangle

-Precooked Roast Beef-Retail Round Steaks-Cube Steaks

-Premium Special Trim-Cube Steak Retail and F/S-Precooked Shredded/Dices

Bottom Round/Flat

The Heel

Pot Roast Material

Gastrocnemius Digital Flexor

Boneless Osso BucoMerlot Steak Braison Cut

Top Round - Cap

•Fajita Application•Premium Special Trim•Further Process Item

•Replacement/Augmentation for Petite Tender

GracilisPectineus

Round Work in Progress

Cheese Steak Eggroll

Philly Cheese Steak Roll• BBQ Beef Eggroll• Beef Asian Eggroll• Philly Steak Empanada

Industry Update

Discussion Topics

• New Product Exchange

• Chuck Roll & Round

• Partnership

New Product Exchange – Update

Goal:  Exchange new product information and collaborate on ideas to introduce new beef products into the market.

Marinade-on-Demand™ Chimichurri Beef

Marinate with all of the flavor but none of the mess. SCHWAN'S® exclusive packaging lets you marinade your meat all in one package-no additional bowls needed! This self-marinating package contains USDA Choice Ranch steaks and a popular South American Chimichurri marinade made with cilantro, onion, garlic, bell pepper, parsley and lime juice. Just thaw, marinade and grill for steak house perfection.

New Product Exchange – Update

4-Piece Chuck Roll4-Piece Chuck RollCombo PackCombo Pack

The “Denver Steak” – Chuck Underblade – Serratus Ventralis

One of the Great New Possibilities from our 4-Piece Chuck Roll

Industry Update – Chuck Roll

Industry Update – Chuck Roll

Industry Update – Round

Industry Update - Partnerships

Industry Update - Partnerships

beefinnovationsgroup.com

Funded by The Beef CheckoffFunded by The Beef Checkoff

Culinary Services• Creating Crave

• Publications International Multi-Branded Program

• Recipe Development

• National Beef Cook-off

New Product Development

Chuck Roll is ROLLING!

New beef convenience items on the run!

4-Piece Chuck Roll4-Piece Chuck Roll

Combo PackCombo Pack

FY 2010 Program SummaryInnovation. Commercialization. Culinary.

•New beef convenience items. New round cuts.

•Getting products to market – partnerships.

•Culinary expertise and support for all Checkoff

programs and industry organizations.

Change in Focus/Program Benefits

Build on Momentum:• Maintain and enrich our industry partnerships• Continue to develop new products and ideas• Leveraging culinary expertise to new heights

Benefits:• New beef products to market• Building trust with industry stakeholders• Keeping beef delicious and a great value