Join the Digital Marketing Evolution

Presenting Proforma’s

Digital Media Solutions

Tony Zayas

Director of eCommerce Solutions & Digital Marketing

the good old days

modern communications

• ‘Digital Media’ or ‘Digital Marketing’ are broad terms that encompass things such as:

– Email

– Websites

– Mobile Apps

– Online Video

– Social Media

– Marketing Automation

defining digital media

E-mail has the highest ROI of marketing channels, producing $57 for every dollar spent. (via Oglivy One Worlwide)

marketing is rapidly changing

65% of senior executives surveyed visited a vendors website after watching a video. Executives said they were more likely to make a purchase or call a vendor. (Forbes Insights survey)

marketing is rapidly changing

77% of CMOs at top performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue.(Gleanster)

marketing is rapidly changing

A PR strategy that includes SEO has a 275% higher ROI. (via Procter & Gamble)

marketing is rapidly changing

The ROI of content marketing has risen 300% over the previous 3 years. (via Eloqua)

marketing is rapidly changing

70% of mobile searches lead to online action within an hour. (iAcquire and SurveyMonkey)

marketing is rapidly changing

“It’s becoming a challenge for 69% of marketers at mid-size companies to manage the growing number of technology vendorsthat exist when using multiple marketing technology solutions – adding time and complexity to their already demanding jobs.” –DNN 2014

THE PROFORMA STRATEGY

Proforma’s Advantage:– We know and understand traditional (printing and

promotional marketing) intimately

– Full suite of digital media solutions

– We offer powerful integrated solutions and create consistency in marketing communications

the proforma advantage

THE PROFORMA STRATEGY

Standout in a sea of sameness and in a world of information overload

Lead with value and increase the usefulness and responsiveness in your marketing and communications

Make interaction with your brand simple, quick and meaningful

brand positioning

THE PROFORMA STRATEGY

Be where your customers are, allowing them to choose their preferred method(s) of communication

• Increase top-of-mind awareness

• Boost brand familiarity

• Affinity for your brand

your brand, top of mind, everywhere

THE PROFORMA STRATEGY

In early 2014, mobile internet surpassed desktop internet usage

89% of smartphone users time spent on media is through mobile apps

We offer:

• Event and location-based mobile apps

• Fully customized mobile app development

• Games, rewards and incentive-based apps

• Mobile-optimized websites

mobile

THE PROFORMA STRATEGY

Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016

65% of senior executives surveyed visited a vendors website after watching a video. Executives said they were more likely to make a purchase or call a vendor.

We offer:

• Marketing and positioning video

• Educational / instructional video

• Live motion

• Animation

video

THE PROFORMA STRATEGY

85% of North American adults use the internet to research products. Position your brand as the #1 source in your market

Target the right audience…

Generate leads…

Enhance your overall digital presence…

Track robust analytics to monitor results…

We offer:

• Web development

• SEO/SEM

• Social media and blogging

• Email marketing

web engagement strategies

THE PROFORMA STRATEGY

Integrating your existing/traditional marketing and communication efforts with new media solutions is the most powerful way to expand your brand and engage your prospects, customers and clients

Ensure your messaging is consistent, congruent and works seamlessly, cross channel by partnering with Proforma for your digital media solutions

integrate for powerful results

• We are a $400+ million leader.

• Because we offer the broadest array of printing, promotional products and related graphic products and solutions, we are:

• A Marketing Agency without any agency fees.

• An Addition to your Staff without being an addition to your payroll.

• A Business Process Outsource Resource you can trust.

Questions?

Tony Zayas

@TonyZayas