John ConkleAaron HardestyMichael HesterAmy HinesMarina Hoe

Brent HupmanAlex MashniLaura Parish

Blake Willoughby

Kevin Wilson

You’re ONLY stop to get that late-night sweet fix you’ve been craving!Come Get Glazed!

What We Are All AboutAmazingly delicious specialty donuts and a one-

of-a-kind cereal bar open for both the late night and early morning Lexington community.

Lexington is totally barren of a new-age bakery to offer a fresh twist on tried and true classics

To be built at 138 W. Main StreetWhere’s the value?

The ONLY late-night sweet option in Lexington - Unique Easy access for the early downtown business crowd –

Convenient A light-hearted venue with unique offerings the entire

family will love – FUN!!!!!

Who Will Love Us3 Primary Targets:

Late-Night Social CrowdDowntown OfficesFamilies, primarily with young children

Segment within both the late night and breakfast markets

Downtown location ideal for late night social scene and office-goers

Cereal and toppings are self-serve while donuts are served from behind a display counter

Cereal also appeals for more health conscious customers

Core StrategyOffer a fun and wholly unique, high-volume product

with extremely high margins to Lexington consumersStrategy

Provide Innovative Donut ChoicesOpen During Unique Hours to Capture Target Markets

and Stimulate Demand: 8pm-10am, 8pm-12pm on Weekends

Use Creative Marketing Techniques and Product Offerings to Attract Customers (i.e. Cereal Bar)

Critical Success FactorsNo Competitors in our Strategic SpaceMulti-Segment focus will Broaden Potential Customer

BaseLow Cost, High-Margin Product Offerings

The Menu!!!

Featured Donut Offering:The Lumberjack

Throw on your flannel before taking on this manliest of donuts

Our signature yeast donut formed into a delicious Maple Bar and topped with a succulent piece of fried bacon

Ingredients:MilkVegetable

ShorteningYeastKY Proud EggsSugarSaltNutmegKY Proud FlourVegetable OilPowdered SugarVanilla ExtractMaple Extract

Featured Cereal Offering:The Elvis

Rice ChexBananasChocolate SyrupPeanut ButterIt’s Even Gluten

Free!

Late Night CompetitorsTolly Ho

Burgers, Fries, and Hot Breakfast Food

Open 24/7Targets Late Night

and Breakfast Crowds

Waffle HouseHot Breakfast FoodOpen 24/7Targets Late Night

and Breakfast Crowds

Late Night CompetitorsGoodfellas

New York Style PizzaOffers DeliveryTargets Large

Market, but a popular choice among late night crowd

Breakfast CompetitorsSpalding’s Bakery

Open 5 days/week. 6am-noon

Serves Exclusively Donuts and Pastries

Primarily Word-of-Mouth Advertising

Dunkin DonutsOpen 5 am-5pm

dailyFocuses on coffee

with donuts and breakfast sandwiches as a sidelight

Caters primarily to offices and morning professionals

Breakfast CompetitorsMagee’s Bakery

Open 3 days/week. 6:30am-noon

Specialize in cakes, desserts, cookies, and deli items

Primarily focused on baked goods for breakfast and dessert needs

Downtown AreaNear Pavillion

Walking Distance to Opera House and Rupp Arena

Waffle House

Tolly Ho

Goodfellas

Dunkin Donuts

Spalding’s Bakery

Magee’s

Glazed and Confused

Perceptual Map

Glazed and Confused

Late

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Savory Sweet

Atmosphere

The Layout

What Keeps Us Going1 Manager3-4 Cross-trained Employees

KitchenCheck-OutDishwashersCleaningPart-Time Employee During Peak Hours

How Will They KnowLocal Publications

Tops In LexThe Chevy ChaserThe KY KernelEtc.

Social MediaFacebookTwitterPinterestEtc.

Special OffersPromotionsFree SamplesEtc.

Will We Make Money?Estimated Annual

Revenue - $195,500

Budget Item Amount

Revenue/Day $1200

Food Cost/Day* $240

Food % of Revenue

12%-20%

Per Unit Cost Estimates:

Plain Donut: $0.21S’More What: $0.35FunnestFetti: $0.36The Lumberjack: $0.47Cereal: $0.46

Bring it all TogetherThe Keys to Our Success:

Entirely Unique Product Offerings and Market Penetration

High-Quality Product Offerings and Affordable Prices for our Consumers