The Telco as an Identity Provider:The perfect match?

Johannes Ernst, CEO, NetMesh

OpenID Growth So Far

2007 20082005 2009 2010

OpenIDsissued

390m

390m

11

Why OpenID Matters:

Identity ProvidersUsers WebsitesTo:

• Follow user outside of “walled garden”

• Reinforce “personal portal” features

• Higher revenue per off-portal click

• Single user name for the web

• More user controlover om-line identity

• Less hassle, easier internet experience

• Increased click-through rate

• Higher security at lower operating cost

• Better targeting of offerings / ads

Who can do this better?

Telco(e.g. Orange)

Internet company(e.g. Yahoo!)

• Can use DSL modemas source of authentication

• Can use multiple channels(e.g. PC/Web and SMS)

• Has billing relationship

?

??

cost of samelevel of security

profit

extra profit= competitive

advantage

To follow up

Johannes Ernsthttp://netmesh.info/jernst

OpenID Foundationhttp://openid.net/

An eComm 2008 presentation –

http://eCommMedia.com for more