Presented by Karen Pollard, EDP, CEcDNEDA Annual Conference 2013Building Resilient Communities

Tomorrow’s Workforce: Preparing Workers for Jobs Not Yet Created

Building Resilient Communities

• Resilient Practitioners– You are the External Business Partner– What is the Economic Developer role

when it comes to workforce development?

• Resilient Companies– If predicting the future workforce needs is

so necessary, why isn’t someone else doing it?

• Resilient Communities– How can you uncover the future workforce

needs in your communities?

Introduction

History of Economic Development– Smokestack Chasing – Whales, Gazelles, Gardening– Resources Based Development – Real Estate Development – Knowledge Based Development – Rise

of Universities, incubators

Future: Talent Based Development– Identify your talent strengths &

weaknesses – Takes the cluster concept and

enhances it with people and skills – Value Added

Resilient Practitioners

Recession Became the Ultimate Test

• Top Company Attractors– Available Talent, Taxes, Cost of Doing

Business, Regulations

• Top Talent Attractors– Employment, Education, Health Care,

Culture/Recreation

Strong Correlation between companies that fared well during recession had R&D facilities and adapted to the changing environment.

Major Differentiator -

Forward Looking vs. Backward Looking

Resilient Companies

Phase 2 Medical

Case Study – Safran

Partner – Albany International (BR&E)

1. Workforce: est. 500 skilled & semi-skilled, Payroll $50 Million Annually

2. Incentives: training funds & customized program, site preparation, TIF district

3. Location: 55 acres with option on another 50 acres, 345 ft2 facility

4. Responsiveness: 24-7, personal relationships, 2 year selection process, 2 year construction

Case Study: Safran

Safran LEAP Engine Facility Rendering 2010

http://www.safran-group.com/videos/video.php?sig=9399b116865s&lang=en

http://www.bls.gov/eag/eag.northeast.htm

Workforce Identifiers Quantitative Qualitative

Unemployment X -

- Recent Layoffs NAICS by Codes X X

Education X X

- %/# of Degrees X X

- STEM Degrees X X

- Technical School Degrees X X

ELMI – state, county , regions X -

- Employment by Industry X X

- Underutilization X -

-- Industry Projections X -

Who’se Your Data? – Does the Best Data Win?

• Comparisons Between Regions– Your Unique Labor Market

• Workforce Study • Primary Data Study • BR&E visits

– What questions matter?

• Follow the Herd, or Lead with your Strengths?

Workforce Identifiers

Private Sector (Safran)

Public Sector

(Rochester & NH)

Education (Great Bay

CC)

• Relationships 24-7– High Level of Complexity– International/Global Culture – Uncharted Territory – Had to be Win-Win-Win

• Long Term Investment 20+ years – Leadership– Staff Time– Facilities – Funding– Sustainability

Case Study: Safran

• Create a Customized Program in a new Center of Excellence– No pre-existing composites program in

the US– Other industry programs disconnected

from a career path

• Partnerships – Put Up or Shut Up– City: Location, Local Approvals,

Promotion– College: Create Programs, Acquire

Capital Investment, Implement Training Center Strategy, Develop the Career Path

– Company: Partial Funding, Curriculum, Equipment, Professorial Commitments

– State: Funding, Legislative Action, Public Support of Budget

– Federal: Grant funding, Public Support & involvement

Case Study: Safran

VP Biden praises the program as a “Model partnership to bridge the gap between the skills people have and the skills employers need to grow the American economy.” January 26, 2012

Career Path Development

Pre-K-12Technology HS

Work Ready Program

ATAC Community

College

AS Composite Manufacturing

BS Manufacturing

*New Programs NOW AVAILABLE IN ROCHESTER, NH *Coming Soon

• Community Colleges– Advisory Boards– Customized Industry Training– Nimble for non-credit, eager to achieve

credit status– Able to connect steps in a career path

• Advanced Technology and Academic Center, Rochester NH

• http://www.youtube.com/watch?v=13NoS6QwRUQ&feature=share&list=UU0DgEaQHIG0Ky5t8lbEIvSg

Case Study: Safran

• Wildcards– Companies, Regions and People are Different– Much is out of your control

• How does this impact your role and the role of Economic Development in the future? – How do you prepare your community for

change? – How do you present and talk about the future?– Are you the fulcrum upon which development

balances?

Resilient Communities

• Now it’s your turn– Video of Vala Ashfar, Enterasys in

Salem NH– http://

www.youtube.com/watch?v=EvT_reLOd-Y

• You have a meeting with the Site Selector for Enterasys in 3 days. – Their critical need is talent– Real estate, infrastructure,

incentives are assumed equal for this exercise

– Prove you have the necessary talent to Enterasys

Resilient Practitioners

Adapt or perish, now as ever, is nature's inexorable imperative.

H. G. Wells

Karen Pollard, EDP, CEcDDeputy City Manager/Director of Community DevelopmentCity of Rochester, NH Karen.pollard@rochesternh.net