Jitka Dvorakova (CZC.cz): Od trgovine do e-trgovine in nazaj
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Transcript of Jitka Dvorakova (CZC.cz): Od trgovine do e-trgovine in nazaj
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From retail to „e-tail“ and back… more questions than answers…
Jitka Dvořáková
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1. Amazon times and what we never wanted…
- brands /manufacturers- retail chains- starting e-shops- consumers
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2. seems that internet would not diminish……- brands discuss about online strategy- first direct relations- price control applies
but also lobbying and protectionism
- you have to protect us….- selective distribution and product displays- exclusive models- parallel imports and scaring the consumers
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3. from brick-and-mortar shops to online
1. own website- cannibalization- problematic strategy and price policy
2. acquisition- separated models
- mostly no synergies used
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4. from online to pick-up points…
- no-confidence (existence, payments, return, complaints)- shippers performance- marketing and growth- services and counselling ?!?
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5. what drives consolidation and integration?!?
E-SHOPs- expansion- doing things differently- better cost structure- balancing competition
RETAIL CHAINS- to keep topline & position- market trend- competitors
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weekend
6. what the consumer wants?!?
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7. price policy – big subject !!!GEOGRAPHY & INFRASTRUCTURE- USA- China or Kazakhstan- Czechia or Austria
TARGET GROUP- price vers. convenience
stakeholders in a process- manufacturer /brand- retail online vers. offline- consumer
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8. and what will be the story end like?!?
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8. and what will be the story end like?!?
- AMAZON- MALL
- KASA- CZC
- unlimited number of pick-up points?!?- integrated pick-ups ?!?- „storage cases“ ?!?- local Post Service?!?- shall we leave it to transport agencies?!?
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thanks for your attention