Jim dunlap
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Transcript of Jim dunlap
Grand Rapids: Place = Talent Retention & Attraction
Why talent?
The most valuable resource of the 21st century is:
BRAINS.
• Research
• Engage millennials
• Review best practices in other cities
• Share local vision
• Share investment
• Seek employer collaboration
CEO process: Understand how a strong, diverse urban setting can
help attract & retain talent.
Grand Rapids What’s Next…
• Business joined CEOs for Cities as a city cluster.
• Business pays for Mayor, City Commission, City Manager, City Planner, Downtown Development Authority to attend CEOs for Cities.
• Business pays to bring in experts to share knowledge and help to create conversation:
• Roger Martin (Design Thinking)• Jeff Speck (Walkability)• Kevin Colleran (Facebook)• Clay Shirkey (Impact of Social Connections)
Talent = Economic stability and growth.
Our learning…
First priority: Talent chooses where they want to live.
Place matters:- Culture
- Feel of a city- Walkability- Green attitude- Live/work/play- Vibe- Reputation
Grand Rapids: Guiding Principles
• City must have a vibrant urban core.• Programming is more important than
buildings.• Youth must be engaged, empowered.• Everyone in the city is an ambassador.• Little things matter.• We are NOT afraid to fail.
Philanthropy can help drive change.
Understanding what THEY need…
The MILLENNIALS: - 72 million educated 24-38 year-olds
- Thinks green
- Seeks diversity
- Mostly single
- Mobile
Place matters.
So what does this all mean?
Encourage: - Attainable housing - Diverse lifestyles - Flexible work environments - New, different building uses
Madcap Coffee House
38 Commerce
Apartments
Changed thinking:Walkability: - City streets NOW have a walk score of 54. - 21% Neighborhoods have a walk score of 70
or above.
Bike Lanes: Grand Rapids NOW - has more than 125 miles of trails in and around the city.- has added downtown bike lanes.- is working to connect an entire system.
Celebrate innovation:Recognized Green Leader: - Grand Rapids is home to: ~ more than 120 LEED- certified buildings.
~ first LEED-certified art museum in the world.
- City has earned United Nations sustainability award.
- City is investing in rapid transit.
Business and philanthropy must invest in “What they like…”
Nightlife: - Public-private investments working side-by-side- The Arena District- Top 20 arena entertainment venues in North America.
• Vibe
Invest in ways they can meet: - Culture and Cocktails - Hockey Night
Accept change and “their” culture:
Grand Rapids World Records: - Zombie Walk - National Pillow Fight
Changing Culture: - Outdoor Movie Nights - Tuesday Night Dances - Chalk Festivals
Diverse Experiences Matter: - GRAM on the Green - Style Battle - Blues on the Mall
What they like…
Diverse Experiences: - Artwalks - Rock the Rapids
Not JUST Millennials.
Balance Programming Between the Ages:
- Diana: A celebration targeted women 45-65 years old and attracted more than
90,000 women to the art museum.
Stage major events in new spaces:
New Year’s On The Grand
Invest in THEIR ideas:ArtPrize
Invest in THEIR ideas:ArtPrize
Invest in THEIR ideas:LaughFest
Invest in THEIR ideas:TEDx Grand Rapids
Invest in new ways and spaces to work.
MoBevy: A small business incubator.
Invest in new ways and spaces to work.
GRid 70: A design hub shared by Merrill Shoes, Amway, Meijer and Steelcase ideation teams.
Invest in new ways and spaces to work. MoDiv: An urban retail incubator and shared kitchen.
Talent and place.Business/Retail Incubators: 5x5
Support through mentoring.JEM & Momentum
What’s Next Now.Grand Rapids Rowing (Illuminate the River)
What’s Next Now.An Urban Market
What’s Next: Public-Private Partnerships