Jeff Gothelf: Building a culture of innovation
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Transcript of Jeff Gothelf: Building a culture of innovation
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Building a culture of innovation Agile, lean & design in a world of continuous digital change
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Steven Tyler!
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Steven Tyler!Me! With hair.
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That’s him, there.
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Yesterday’s assumptions don’t work in today’s realities
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That’s him, there.
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"We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked
why we were doing this, the answer was, ‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely no
one."
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“Software is eating the world” -Marc Andreesen
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Now available on Spotify
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We translated this model to software
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Software is continuous
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11.6 seconds
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Sense
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Sense
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Respond
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Industrial era management tactics don’t work with continuous software
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What does a continuous world mean for the way we design our organizations?
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How can we take advantage of all of this information?
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How can we maximize the creativity, learning and productivity of our teams?
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In order to survive in a world of continuous digital change,
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In order to survive in a world of continuous digital change, we must build aculture of innovation
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A culture of innovation is a culture of learning.
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Deliberate strategy
Bill Clinton
Hillary Clinton
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Emergent Strategy
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“You need to set up and organize so that you can do as many experiments per unit of time as possible.”
Jeff Bezos
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The atomic unit of innovation is the team
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How do we build continuously learning teams?
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1. Anatomy of the team
How do we build continuously learning teams?
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1. Anatomy of the team
How do we build continuously learning teams?
2. How do we incentivize the team?
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1. Anatomy of the team
How do we build continuously learning teams?
2. How do we incentivize the team?
3. How should the team work?
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Anatomy of the team
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Anti-patterns
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1. Siloed2. Service providers3. No view of “the whole”4. No collaboration
How not to build innovative teams
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1. Siloed2. Service providers3. No view of “the whole”4. No collaboration
How not to build innovative teams
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1. Siloed2. Service providers3. No view of “the whole”4. No collaboration
How not to build innovative teams
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1. Siloed2. Service providers3. No view of “the whole”4. No collaboration
How not to build innovative teams
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What team structure facilitates a culture of learning?
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Anatomy of a continuously learning team
1. Small
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Anatomy of a continuously learning team
2. Collocated
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Anatomy of a continuously learning team
3. Dedicated
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Anatomy of a continuously learning team
4. Self-sufficient
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Incentivizing the team
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Anti-patterns
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Roadmaps
You are here! Launch!
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They actually look like this
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How do others do it?
We don’t maintain a roadmap document. Our roadmap is simply the sum of active initiatives. We revisit the set of prioritized initiatives every few months.
http://tech.gilt.com/post/44792645000/scaling-agile-at-gilt
Gilt group
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Incentivized for creating output
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Shipping product, on its own, is not a measure of success
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Most companies manage to output.
Because it’s easy. It’s binary.
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Task teams to achieve business outcomes@jboogie
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Give teams a problem to solve, not a solution to implement
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14%
Business model validation
Product validation
Small team
Culture / Infrastructure to support continuous learning
Stakeholders
Small-chunk, outcome-based, predictable funding
$$$
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How should the team work?
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Anti-patterns
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No cross-functional collaboration
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Fixation on job titles
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Jeff “Skunk” Baxter
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Jeffrey Allen Baxter, born December 13, 1948, is an American guitarist, known for his stints in the rock bands Steely Dan and The Doobie Brothers during the 1970s.
More recently, he has been working as a defense consultant and chairs a Congressional Advisory Board on missile defense.
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Fear of failure
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Arbitrary deadlines
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Cover Your Ass
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How does a culture of learning change the way a team works?
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Take smaller risks
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Clear definitions of success
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Promote competencies over roles
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Self organization"The Six Sigma process killed innovation at 3M...they would say they need a five year business plan for a new idea. Come on, we don't know yet because we don't know how it works, we don't know how many customers will take it up, we haven't taken it out to the customer yet."
Geoff Nicholson Father of the Post It note
http://www.zdnet.com/six-sigma-killed-innovation-in-3m-7000012593/
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Why should you build a culture of innovation?
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Make customers happy
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Reduce waste by building more successful products
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Increase employee morale
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You must transform from a culture of delivery to a culture of learning
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