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Grow your practice?

Generate passive income?

Be competitive?

Establish leadership?

Remain relevant?

Scale your mission?

Whygolive?

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OBJECTIVESYou will better be ableto:

1. Plan for and deliver a live cooking demonstration using both freeand paid tools

2. Apply evidence-based nutrition information as the foundationfor live cooking demonstrations

3. Leverage live cooking demonstrations to increase communityengagement and scale practice

4. Create nutrition education materials for live cookingdemonstrations that link nutrition theory to actionablebehaviors

5. Implement the logistics of creating and facilitating live culinarynutrition education events and interventions

LearningObjectives

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Considerations...

Intention | What areyou looking to accomplish for your business?

Share your expertise Increase engagement Build email listDrive website traffic Attract Ideal Customer AvatarCommunity service Brand and business partnerships VisibilitySell a service or product

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Considerations

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Resources | what is your budget?

• Financial • Time• Energy

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Platforms | Whereareyourclients?

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Selecting which platform to start with largely depends on your intention. Options include:• Facebook• Instagram• YouTube• LinkedIn• Twitter• Tik Tok

Considerations...

If you’re looking to build an email list of potential clients, than you need to focus on the platform where they are. For me, it is acombination of both Facebook and Instagram.

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Why Go Live vs. Recorded?

RECORDED: Plan demonstration, record and edit, promoteLIVE: Promote ahead, plan and execute demonstration, encourage engagement, capture recording, and repurpose.

Human Interaction|community

Algorithms |scaleandengagement

Competition |differentiation

Considerations...

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GettingStarted...

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Step One|commit

Step Two|foundation two weeks ahead

Step Three|run-of-show one week ahead

Step Four |promote one-three days ahead

Step Five |prepareandpromote the daybefore Success!

Plan

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Step One|commitMarkday[s]andtimeon acalendartogo liveSelect channel(s) tostreamon andactivateaccounts ifnecessaryPick topic youarecomfortablewith

Step Two| foundationtwo weeksahead

Set upspaceAccessequipment(kitchenandtech)Determine your topic and content Create a menu around a topic Create opt-in or downloadable for registrantsOthercontent topromoteevent

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Ste

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• A fancy kitchen/studio is not required for conducting live cooking demos

• Space should look uncluttered and clean

• Optimally, you'll have a natural light source supported by artificial lighting to brighten as needed

Space and Equipment

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Backdrop| uncluttered and bright

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Space and Equipment

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Facilitator view |unobstructed and optimized

• Optimize camera location with the viewer in mind.

• This includes a phone on a tripod or something more complex, such as an overhead camera.

• Setting your camera slightly above your position is most flattering

• Test view before going live

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Space and Equipment

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• Utensils, bowls, pans, and prepped ingredients are best kept at close range for optimal efficiency

• While viewers are generally patient,limit rummaging as it is a distraction

• Your prep table(s) does not need tobe visible, but should be close

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>>KitchenStudio Tour Video<<

Storage| nearby

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SELF-REGULATIONPROCESSES

[GOAL SETTING]GOAL INTENTION GOALSELF-EFFICACY

Step

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Evidence-based ContentTreat liveeventasan intervention thataddressesbehavior-basedgoal!

Social CognitiveTheory

OUTCOME EXPECTATIONS

PERCEIVED BARRIERS

MOTIVATIONAL PHASE

BEHAVIOR

ACTION PHASE

BEHAVIORAL CAPABILITY: FOOD/NUTRITION KNOWLEDGEAND

SKILLS

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Step

Two

|fou

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Evidence-based Content

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Step

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o|foundation

Evidence-based ContentBelow is an example of the workflow for content generation that guides

all activities leading to the live demo (intervention).

Nutrition for low FODMAP DietFour-part livecooking demoseriesover fourweeks Selectafocus foreachweek ifaseriesOpt-ins

Week#1:EbookGuide toNutrition forManagementof IBS-C Week#2:Building alowFODMAP KitchenHandoutWeek #3: Low FODMAP Plate Handout Week#4:Low FODMAP PantryHandout

Promotional content forpostsPromotional icon created inCanvawith relevant images Createpromotional emailsandautomationPublish ablog post topromote theeventSelect recipes todemothatcontain relevant foods andtoguide conversationduring the liveevent

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Improve knowledge about low FODMAP foods, improve confidence in the preparationof low FODMAP foods, and reduce stress around preparing low FODMAP recipes

Intention:

Content:

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Step Three| run‐of‐showone week ahead

Step

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Create TimelinePre-Event:shoppingpreppingsetuptech&tech testset up automations, create/review contentand schedule

emailsocial media postseventscheduler (ifusing)

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Step

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Create a Script for the Event

For each week:• Introduction (recite)• Topic 1 – Demo• Topic 2 – Demo• Topic 3 – Demo• Closing (recite)

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Step Four|promoteone-three daysahead

• Create and post the icon for the event with content describing what viewers will learn - includeaCTA forregistration tocollect emails

• Sendanemail toyourexistingclientbase

• Askcolleaguesorpartnerstoshareevent

Step

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r|pr

omot

ion

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Step

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Launch automationsTracksign-upsShareregistration linkon socialmedia

Send reminder email

Capture additional registrants Nudgepreviousopens toregister

Charge allequipment!

Execute Timeline and Plan

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Send reminderemailDoaquick livebroadcastpromoting eventAskpeople toshare GroceryshopCharge allequipment

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Step Five |Go Live!The day before

Step

Five

|Go

Live

!

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Step Five | go live!The Day of

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Step

Five

|Go

Live

!

• Create a short, live teaser

• Utilize this teaser to test tech

• Teaser also captures stragglers as many people don’t commit until showtime

• Prep recipes• Advanced: Do a test run

to a dummy Facebook account

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Step

Five

|Go

Live

!

Pre-eventReview flow of content/script

Placepost-itnotesbehind thecameraifnecessary,asreminders of the flowof content

Recite introductionandoutro Review setupBereadyatleast30minutesbefore Go live a few minutes before the scheduled timeto let thesocial media algorithm find yourpeople

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Step

Five

|Go

Live

!

Go Live!The Day of

During event:

Repeatagendaand introduction of recipes several timesduring thebroadcast

peoplewill joinatdifferent timesduring thebroadcast

Askquestionsof viewersRespond tocomments ifpossible (youwill do this inwritingpost-eventaswell)

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Postevent:dayofandafter...

Step

Five

|Go

Live

!

Repurpose!

Posted immediately following the event

SavevideoOn IG this happens immediately after broadcast -do not miss the opportunity Make a decision before if you will be posting in the account - this will help control the look ofyour feed,otherwiseIG decideswhat image isplaced on thefeed (hello, closedeyes!)CreateacoverphotoBEFORE theeventif this is important toyou

Download recording to your computer and maintain in file (GoogleDriveorDropboxare goodfor this)

Repurposed fromprevious event

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Postevent:dayofandafter...

Step

Six|

Live

on...

Repurpose!

Repost tootheroutletsadjustingcontent asappropriate

i.e.notethat"this isarecordingofa liveevent"

Createmultiplepost-eventsocialmedia postsand load themintoascheduler if utilizingCreatestories forIGpromoting recording Advancedusers:

edit video to create a time-lapse version and promotional pieces Upload link to registration for the demotoalanding page forpeople to access postevent

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Virt

ual C

ooki

ng D

emos

Download the free ebook!

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If you want more details on what was discussed today including:• In-depth timelines• Workflow example• Cooking equipment list• Audio-visual breakdowns• Resource recommendations

Sign up today at bit.ly/CookingDemoGuide

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Que

stio

ns?

www.livingplate.org

jpetrucci@livingplate.org

@livingplate

Living Plate

Scale Your Nutrition Practice

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Jeanne Petrucci, MS, RDN

ebook bit.ly/CookingDemoGuide

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Join Our Next Webinar: March 3 @ 2 p.m. ET

Register now at ce.todaysdietitian.com/NADhealth

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Cred

it Cl

aim

ing

Credit Claiming

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You must complete a brief evaluation of the program in order to obtain your certificate. The evaluation will be available for 1 year; you do not have to complete it today.

CREDIT CLAIMING INSTRUCTIONS: 1.Login to www.CE.TodaysDietitian.com.

2.Click “My Courses” and select this webinar’s title.

3.Click “Take Course” on the webinar description page.

4.Select “Start/Resume” to complete the course and submit the evaluation.

5.Download and print your certificate.

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