Jaypee Group

8/4/2019 Jaypee Group

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MARKETING PRESENTATION

ON

JAYPEE REAL ESTATE.

PRESENTED BY.

SIDDHARTH SINGH.

ANKIT UPADHYAY.

ANKIT SRIVASTAV.

ABHAY KUMAR.



INTRODUCTION.

• JAYPEE REAL ESTATE is a part of the JaiprakashAssociate Limited, the flagship company of theJaypee group which was founded by Mr. Jai

Prakash Gaur. jaypee greens is a complete lifestyle real-estate destination offering individualhomes and apartments amidst 18- hole GregNorman designed golf course, member exclusive

clubhouse, luxurious cottages, conference &banquet facilities, tempting eateries, spa and healthclub, a golf academy and host of entertainment andrecreation options, in existence.



JAYPEE GREENS



JAYPEE GREENS NOIDA

• Spread into 1162 acres of cascading greenery. An18-hole signature Graham Cooke golf facility &

9-hole golf facilities along with numerous lakes& water bodies with all the luxuries of life withmodern world-class residences that range fromlow-rise & mid-rise apartments to hi-rise

skyscrapers. The infinite glory of nature with anumber of landscaped parks, thematic gardens,lush green open spaces with variety of flora &fauna.



JAYPEE GREENS G.NOIDA

• Jaypee Greens is a premium 450-acre golf-centric realestate development integrating homes with golf

course, landscaped emerald spaces, resort living andcommercial developments. A complete lifestyle real-estate destination offering individual homes and

apartments amidst 18-hole Greg Norman designed

golf course, member exclusive clubhouse, conference& banquet facilities, tempting eateries, spa and

health club, a golf academy and host of

entertainment and recreation options.



JAYPEE GREENS SPORTS CITY.

The 5,000 acres Jaypee Greens Sports Citycomprises of perfectly crafted homes with

breath-taking views of perennial lakes andcanals. Social clubs, Motor Racing Track,Cricket Stadium and other internationalsports centers add to the splendor. With allmodern facilities, the city offers regularwater supply, 24 hours electric power supply,centrally monitored 3-tier security system,

medical & education facilities.



Jaypee Greens presents AMAN at Sector 151,

on the Noida-Greater Noida Expressway. Theproject is spread over 70 acres withapartments flanked with numerous thematicgardens, the sight of which is bound to soar

your spirits whenever you look outside thewindow or step out of the apartmentbuilding. Along with this Chip & Putt Golf Course.



VISION.

“As a group, we are committed to strategic

business development in infrastructure, as the

key to nation building in the 21st century. Weaim to achieve perfection in everything we

undertake with a commitment to excel. It is the

determination to transform every challenge intoopportunity; to seize every opportunity to ensure

growth and to grow with a human face.”



MISSION.

• “Our solitary Mission is to achieve Excellence

in every work that we undertake. To augmentour core competencies and adopt the mostcomprehensive modern technology toovertake the obstacles in our path of

achievement. To obtain sustainabledevelopment and simultaneously enhancingthe shareholders value and fulfilling ourobligations towards building a better India".



4 P`S OF JAYPEE GREENS

PRODUCT PLACE

• PRODUCTS• premium residences .

• mega townships.

• self sustained mega city.

• Luxurious cottages.

• Centric golf courses

•

PLACE• NOIDA

• GREATER NOIDA

PRICE PROMOTION

• PRICE• Very high prices.

• Price ranges from 51 lac

onwards .

• PROMOTION.• Hoardings.

• Newspaper.

• Electronic media.

• Sales promotion.



SWOT ANALYSIS

• STRENGHT

• Huge financial resources.

• Strong image in the

market.

• Long tie up with state

government.

• OPPORTUNITIES

• Can carry their projects inother regions too.

• Low cost flats for middle

income group.

• WEAKNESSESS

• Focused on high class only.

• Carrying their projects in

noida region only.

• Many projects at one time.

.THREATS

• Rising cost of land.

• Entry of other real estatefirms.

• No proper law regarding

acquisition of land.



S.T.P

• SEGMENTATION

• TARGETING

• POSITIONING



SEGMENTATION

• individual homes apartments amidst 18-hole GregNorman designed golf course.

• member exclusive clubhouse.

• luxurious cottages.

. health club

. landscaped emerald spaces.

. resort living and

• commercial developments



TARGETING

• PREMIUM CLASS

• HIGH UPPER CLASS

• UPPER CLASS



POSITIONING

• JAYPEE GROUP position Jaypee Greens as a

lifestyle brand, a community with a soul of its

own. Through a merger of tangible &

intangible values of Reality, Quality and

Humanity, we aim to delight our customers

with an endless quest for excellence,

continuous strategic planning following ourcore values of.



PEST FACTORSPOLITICAL - ENVIRONMENTAL

• POLITICAL• Land acquisition law.

• No proper policies.

• Change in government

policies after every 5 year.• Easy home loans available.

• More preference to realestate by state and nationalgovernment.

• ENVIRONMENTAL.• Less available land for

construction.

• Near by areas are seismic

cities.

SOCIAL - TECHNOLOGICAL

• SOCIAL.• Most of the people belongs to

high class.

• Large no. of companies in

area.• Large no. of competitors.

• Only road transport available.

• TECHNOLOGIAL• Online booking.

• Full information to people.

• Use of advanced

technology.



THANK U!

Jaypee Group

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