ORGANIC CINNAMON INFUSED FLAME RAISINS

Fills in the gap

By finding the target customer

I asked myself and a couple of my friends a

few questions like...

I asked myself and a couple of my friends a

few questions like...

• What was the niche that needed to be filled?

• Exactly who is my target customer?

And finally, what are they going to get out of eating organic, American made Java Raiz?

Then it hit me...

The people I especially wanted to see eating Java

Raiz were children

...and young adults

So Java Raiz created Cinnamon and Mocha Cinnamon for everyone between the ages of 6 months and 100+ years who didn’t like the taste of coffee!

WHY? Because the numerous benefits of eating Java Raiz are outstanding, just like the flavor of Java Raiz!

We use only domestically grown raisins from California

We use only domestically grown raisins from California

Let’s start with the nutritional value of an organic flame raisin.

We use only domestically grown raisins from California

Lets start with the nutritional value of an organic flame raisin.

The average person eats far less fruit than is recommended by the U.S. Dietary Guidelines for Americans.

We use only domestically grown raisins from California

A portable, readily available fruit, such as California Raisins, is ideal to help !ll this gap.

Lets start with the nutritional value of an organic flame raisin.

NOT TO MENTIONThis ‘little’ fruit has multiple benefits that help to maintain a healthy lifestyle. California Raisins are:

NOT TO MENTIONThis ‘little’ fruit has multiple benefits that help to maintain a healthy lifestyle. California Raisins are:

gluten free and fat and cholesterol free

naturally low in sodium

packed with antioxidant protection for heart and colon health

a great addition to the day’s total intake of dietary fiber and potassium

ideal source of all-natural energy

Then we can add...

According to nutrition experts, eating 8 or more and as many as 13 fruits & vegetables a day can help reduce the risk of developing certain types of cancer, heart disease, stroke, obesity, diabetes and birth defects.

So now you have a healthy, delicious snack that is guilt free, convenient, and affordable; not to mention, a great source of energy. What could make me feel better?

Now that we have the nutritional benefits highlighted, we need to figure out how we’re going to best ‘stand out’ from the crowd.

So why not partner with another company?

Maybe a healthy cookbook company?

Maybe a healthy cookbook company?

Or a company that sells organic

trail mix?

Maybe a healthy snack box company...

Or a coffee business of some sort?

And then it came to me. A partnership with a company that shares the same desires as Java Raiz to protect the environment, nature, animals and supports educational programs.

The Nature Company provides exciting environmental education programs to elementary schools. Through a combination of live animal demonstrations, hands-on exploratory activities, and puppetry, The Nature Company will delight children and teachers.

Java Raiz will be providing a healthy, nutritious snack to the students, for a natural energy boost especially helpful for the ‘afternoon drowsy time’

And so, the new Earth2Man Awareness Project was born.

We called our new project, Java Raiz in partnership with The Nature Company... “ON THE EDGE” to help raise awareness of Mother Earth’s fragile condition.

+

ON THE EDGE

Java Raiz Cinnamon & Mocha Cinnamon products

The Nature Company workshops & puppetry shows

Educational material (books, pamphlets, videos, magazines) to provide awareness. All in a multi-media experience!

+

ON THE EDGE includes:

+For only $2,247!*

ON THE EDGE includes:

*prices vary depending on the number of students

For the school program, designed for one semester, we developed a plan where each week, a number of questions are posted in the cafeteria at all the schools in the district.

For the school program, designed for one semester, we developed a plan where each week, a number of questions are posted in the cafeteria at all the schools in the district.

Of course, the questions could be progressively harder depending on the age of the students being targeted, i.e. grade school vs. high school.

When the students have found the answers and turned them in to the designated teacher/personnel they will get to have their pouch refilled - FREE!

Every week there will be new questions posted.

We would post health facts and statistics in the lunch room so when the students pick up their package of raisins at the beginning, as well as each consecutive week, they can read fun facts portrayed through pictures of animals and nature.

The students will not only get the opportunity to eat healthier snacks, they will be learning how important it is for them to eat healthier. It is a known fact that ‘snacking’ is the number one cause of obesity!

The students will be gaining knowledge by answering the questions, and in the process, will be learning additional facts about nature and the environment.

Awareness = Knowledge = Action!

The students will also be learning about the 4 R’s and how they impact the environment and nature.

http://earth911.com/recycling

REDUCE

REUSE

RECYCLE

AND REBUY!

At the end of the semester, we would arrange for The Nature Company to come out to the schools and give the kids a “hands on” presentation on the environment, animals and nature!

We are ALL responsible for a new generation of environmentally aware individuals!

+And Java Raiz, partnered with The Nature Company, is proud to be part of a learning program that offers the awareness of food nutrition and the importance of eating healthy foods, like Java Raiz.

Along with offering youth the knowledge... and power, that will enable them to someday make better informed decisions about the future of the environment!

The real value is priceless!

Humankind has not woven the web of life. We are but one thread within it. Whatever we do to the web, we do to ourselves. All things are bound together. All things connect. We are a part of the earth and it is a part of us.

-Chief Seattle