Jared Pillai Portfolio 2017-min

Lead Execution

Additional Executions

Effectiveness

• Incremental VALUE Retail/Offtake Value – Nielsen: +11% YTD Sep 2016 (+6% above CAT growth) - no other comms support beyond this campaign

• MARKET SHARE gain (bps) 1: +50bpts YTD

• Equity shift: (time period in mkt must be clearly indicated):• +24 pts lift in ad recall (outperformed 83% of Nielsen Brand Effects studies in CPG)• 4 pts lift in Product/Brand Awareness

112mnth pro rata

• 112mio impressions • 2.7mio people reached • 35k website clicks • CPC £0.08 vs Industry average of £0.36• Engagement 3.19% vs Industry average of 2.03%

100% Mobile Campaign(smartphone + feature phone) spanning 10 African

countries!

The Campaign

Effectiveness

• Incremental NR as % of Total Brand NR1: +37% • No other market data available from Africa Expansion Markets

• Seo done on consultancy basis• Increased search rankings to first page on Google• Outranked Bidorbuy organically• Outranked major watch brands organically such as Fossil, Guess• Outranked major jewelry companies such as NWJ, American swiss

• Designed Logo• Online Marketing consultant• Aided will social media strategy• Ad copy

Reference available on request

Google Search for Watched

for sale online (Click Here)

http://www.google.co.za/search?q=watches+for+sale+online&hl=en&client=safari&rls=en&prmd=ivns&source=lnt&tbs=ctr:countryZA&cr=countryZA&sa=X&ei=bBIbTo78K4memQX84vFZ&ved=0CEUQpwUoAQ&biw=1918&bih=953

• Increased search rankings to first

page on Google for baby products.

• Outranked Graco, TinyLove in SA

• Designed new look and feel of

website

• Email Marketing implementation

• Increased traffic by 300% M.O.M

• Analytics – Usability – AB Testing


• Sitemap submission to Google

webmaster tools

• Set geographic target for site

• Populated robot.txt file

• Ensured sitemap format correct

• Submissions to search engines

Implemented NEW design and NEW website layout

Facebook.com/BumboUSA• Social Media implementation

• Social Marketing campaign • Increased social media awareness• Increased brand awareness• Brand management in over 70

countries

Social Media and Brand Management

B2B Networking: - Obtained several international Leads through LinkedIn- France, China, Philippines, Germany, Argentina, Brazil, India- Customer Relationship and Brand Management

Ensured snippets available when searching brand

Proven SEO

• Search Engine Optimization• Brand Optimization• Optimizing Landing page• Search engine friendly URLS• Meta tags and Keyword analyses• Link building• Blogs• Press Releases

First Page in Google for Baby Products.

Proven SEO and Brand Exposure

Your Offline will drive you online

Designed and implemented print media for marketing & branding campaigns

Features in:

• Living and loving

magazine

• Todays Child

• Sister Lilan

• Baby city catalogue

• Toys R Us catalogue

Kind + Jugend Show

15-19.09.2011

Your Offline will drive you onlineDesigned and implemented print media for marketing and branding campaigns

Advert in Todays Child Advert in Living and Loving

• Implemented new simple easy to navigate interphase

• Drew up marketing plan

• Drew up social media strategy

• Brand strategy and management

• Marketing Consultant

• Decrease bounce rate by 30%

• Email marketing implementation

• Mobile Marketing – Implementation and ad copy

• Online Tool implementation (Google Docs)Reference available on request

Adorn yourself with royalty this winterStand a chance to Win a luxurious, sparkling, genuine, 1/4-carat diamond ring valued at R6000.For more info visitDiamcorp.co.za

Head of Market Research / Digital Marketer for Junk Mail Media group

(Junk Mail, Job Mail, CapeAds, Automart, free property ads)

Managed Google AdWords

Managed Google Analytics – Tracking, Findings and Reports to CEO

Managed Integrat Account – Mobile Marketing

Managed Admob Account– Mobile Analytics administrator

Strategic implementation of new products and development

Registered and setup all social media sites

Web Usability, User Experience, Customer feedback, polls. research


• Designed and updated look and feel with stronger

call to action to increase conversions, site navigation

and web usability and decrease bounce rate

• Compiled marketing and social media strategy

• Redesigned quote form

• Email marketing implementation

• Onpage SEO implementation as well as meta tags,

title tags, alt image tags

• SEM account management and refinement

• Redesigned and updated look and feel with

stronger call to action of newsletter to

increase conversions.

• Increased leads

• Redesigned quote form

• Increased Brand Awareness

Implemented a car review page as another

medium to generate traffic organically

• Conceptualized new ways of bringing traffic.

• Content generation and design.

• Identified site concepts and generated

campaign.

• Satellite site campaign generation.

• Account Management

• Brand Management

• New lead generation

opportunities

• Increase leads.

• Added new partners

• Business development

• Launched other

affiliate marketing

initiatives.

• Implemented SEO

• Ranking 1st in Google: united pharmaceutical distributors upd south africa www.upd.co.za pharmaceutical wholesalers south

africa pharmaceutical distributors south

africa new upd pharmaceutical suppliers south africa south african pharmaceutical

wholesalers united pharmaceutical logistics distributors of pharmaceutical

products pharmaceutical wholesaler pharmaceuticals suppliers pharmacy wholesalers pharma distribution Pharmaceutical Distributors

SEO Strategy 2014/2015

SEO

• Rank organically for generic terms in all major search engines in SA

• Attract more customers naturally

• Organic search a dominant acquisition channel across the entire Business

• Measure SEO to sale level

• Link building through advertorials, guest blogging, social etc

• Website architecture

• Focus on GUI and onpage optimization

were are going

• No focus on search engine Optimisation

• SEO left to the affiliates

• Poor rankings across all Telesure sites vscompetitors and affiliates

• Unable to track organic search to contact, lead or sale level

• SEO was outsourced to several companies

• SEO is now in-house

• SEO audit and strategy has been implemented across all our brands

• Building the foundations for growth in organic search

• Reporting dashboards to show performance

• Ranking for generic terms organically are increasing

• Saving more than R1million a year

F12/13 F14 F15

Display

Paid

Organic

DisplayLife Insurance

Business Insurance

Insurance

Insurance Quotes

Car Insurance

Compare Insurance

3

2

1

1

1

1

50

50

9

9

8

9

50

1

3

4

2

9

13

5

50

8

22

9

50

50

50

50

50

50

Social Strategy 2014/2015

Social

• Become an authority on brand related topics and themes.

• Collaborate with guest bloggers, influencers, celebrities and media partners.

• Create content that is informative and interesting while being aesthetically pleasing, creating the share-ability factor

• Measure Social to sale level

• Engagement to create that human-connection, brand love and affinity.

• Drive tactical product promotion through education, infographics, polls, blogs

• Limited/ineffective Facebook presence

• YouTube only used to showcase our TV ads

• Twitter only reactive

• Zero presence on other mainstream social media Channels

• Social media regarded as a nice to have with limited ROI

• Social media was outsourced by several agencies (mixed messaging)

• Social media now in-house

• Social media now a ranking factor to organic rankings in Google

• Social media integrated with online and ABL campaigns

• Mainstream platforms relevant to each brand has been setup and social media strategy implemented

• Social media aligned with SEO strategy and content plan

• Creating on-topic brand related content showing exponential results

F12/13 F14 F15

were are going

Display

Our Brands on Social

Display

Display

Head 2 Head

Outsurance

6

Budget

19

10

FFW

30

4

Display

Head 2 Head

Outsurance

Hippo

261128

Virseker

302

19

Social

July 12 Jan 13 July 13 Jan+ 14

Social Followers GrowthAll followers on all platforms

Social Followers vs CompetitorsAll followers on all platforms

Social

Product promotion

Social

Newsletters

15.6% Open2.2% CTR

16.6% Open1.3% CTR

Social

Newsletters

24.3% Open4.6% CTR

Social

Newsletters

23.9% Open3.4% CTR

• Drew up marketing

strategy

• Brand Management

• Created brand

identity

• Increase leads.

• Website update

• Business

development

• Launched other

affiliate marketing

initiatives.

www.acontainers.co.za - Consulting with The Digital Marketing Company.

• Social media optimization through Facebook, Twitter, Google+

• Initiated monthly newsletter with content, articles and topics.

• “SEO Implementation.” same as above description

• Monthly reporting on visits, seo, social media

www.ivanzartz.co.za – On behalf of Page Panther Pty Ltd




• Setup social media profiles on Facebook, Google+, Twitter and LinkedIn

www.cipherwave.co.za – On behalf of Page Panther Pty Ltd





www.dellmoreplumbing.co.za. – On behalf of Page Panther Pty Ltd




Additional Consulting work done

http://www.acontainers.co.za/

http://www.ivanzartz.co.za/

http://www.cipherwave.co.za/

http://www.dellmoreplumbing.co.za/

www.allscan.co.za – consulting with The Digital Marketing Company.

• Content management for the website and product uploads.




www.docx.co.za - Consulting with The Digital Marketing Company.





www.bobroff.co.za - Consulting with The Digital Marketing Company.


• Social media posts via Facebook, Twitter and Google+

• Adwords management.




Additional Consulting work done

http://www.allscan.co.za/

http://www.docx.co.za/

http://www.bobroff.co.za/

Jared Pillai Portfolio 2017-min

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Transcript of Jared Pillai Portfolio 2017-min