Case Study from Japan

Event Details

• Date: 12-13 May 2015

• Category: Fashion event

• Venue: Museum of

Contemporary Art

Tokyo, Japan

• Total number of

visitors: 1820

• Event host: KANSAI

YAMAMOTO, Inc.

Provided Solutions

• Ricoh Theta360-degree spherical camera

• Event Digital Signage

Ricoh Theta on the Runway

Ricoh ThetaWorld’s first consumer camera able to shoot 360-degree photos

with a single shutter release

The fish-eye lenses on each side of the compact body capture images of

just over 180 degrees, which are stitched together inside the camera

body. Its unique technology enables smooth 360-degree viewing. Setting

itself apart in both its portable size and versatility, the Ricoh Theta also

boasts ease of use: all photos are taken with a single shutter release.

Japan Genki Project 2015 “SUPER ENERGY !!"Produced by Kansai Yamamoto

The “SUPER ENERGY !!” fashion event produced by Kansai Yamamoto, one of the most famous Japanese designers/event

producers, was held in the Museum of Contemporary Art Tokyo from May 12-13. The event had the dual purpose of showing

off Kansai’s latest clothing designs and bringing cheer to the people of Japan. Through Kansai’s love and energy, the event was

a success, attracting a large audience to watch the models and performers on the 100 m long runway. Ricoh contributed to the

success of the event using the Ricoh Theta and Ricoh Event Digital Signage.

Why Theta?

After using the Ricoh Theta at a previous fashion event

in Istanbul, Team Kansai has been interested in the

potential of the Ricoh Theta to surprise and entertain

people with its unique images.

Ricoh worked with the planning team of “SUPER

ENERGY !!” from the early stages, discussing how to

utilize the Ricoh Theta effectively during the event. As

a result of these discussions, Ricoh was asked to

contribute not only the system set-up, but on-site

operational services as well.

How were the pictures taken and displayed?

The pictures were taken by the models as they walked

down the runway during the event. Pictures were

taken backstage as well. Following the show, these

pictures were displayed on three 80-inch screens

at the entrance of the venue.

The vivid atmosphere and unique perspective of

the runway from a model’s point of view were

enhanced by Ricoh Theta’s 360-degree images.

As the images scrolled through the scenes captured

in all directions, many people stopped to watch the displays.

Ricoh Event Solutionswww.ricoh.com/services/event_solution/

Customer Voice

Blue, yellow, pink, white,

Theta is complete even as

Fashion item.

While our models appeared

on the runway holding

colorful Theta in their hands,

every scene was captured

live from their points of view,

which was then available to

see on the Event Signage

screens. At the climax scene,

audience and performers

were united, clapping hands

together to the rhythm of

traditional Japanese beats,

based on the theme of

"Let’s cheer Japan". This

scene from 360 degrees

looked as if everybody was

physically forming a circle

together. The moment was

perfectly captured and

depicted by the specialty of

Theta, which I am sure

brought a significant

memory to many of us.

Quenta TakayaCreative director of KANSAI

YAMAMOTO, Inc.

Event Digital Signage with 80-inch screens

Dynamic image delivery

Seven digital signage stands with 80-inch screens welcomed the guests at the entrance of the

venue. The signage projected by Ricoh Ultra Short Throw Projectors looked as vivid as LCD

monitors.

One of these stands was set up at the entrance of the museum a week before the event to

function as advertising signage and display information up until the day of the event. The other

stands were located on either side of the passage. Three side-by-side screens on each side

combined into two wide video walls and delivered dynamic images to attract visitors.

Practical as a backdrop

Team Kansai was impressed by the vividness of

Ricoh’s digital signage, and decided to use it as a

backdrop for their press briefing.

Visitors were also drawn to the signage, using it

as the backdrop for impromptu photo sessions or

as a subject in its own right.

Signage Stand

with Ultra Short Throw Projector

Ricoh’s signage stand has an 80-inch big screen and compact

body with a Ricoh Ultra Short Throw Projector inside, enabling

a large projection area with minimal space requirements.

Using special screen customized for sharp angle projection, it

can show a fine contrast image with brightness measuring

3300 lumens.

Customer Voice

Simple and compact, the

Event Signage was perfect

to set up in our venue of

Museum of Contemporary

Art Tokyo. Whilst playing

such clear images and vivid

colors, the Event Signage

simply livened up the

entrance of our venue,

giving a great impact on the

audience when they came

through to see “Super

Energy!!” I hope to continue

to share my experience with

Ricoh and their outstanding

products, to the consumers

and audience.

Kansai YamamotoFashion designer/event

producer