JANUARY 6 MARCH 1, 2020 · earn points for their community with every healthy action they submit....

JANUARY 6 – MARCH 1, 2020BECAUSE HEALTH IMPACTS EVERYTHING

TOOLKIT & EVENT GUIDE FOR LOCAL GOVERNMENT

RALLY YOUR CONSTITUENTS. INSPIRE A HEALTHIER COMMUNITY.

TEXAS ISBEST WHEN TEXANS ARE HEALTHY

This institution is an equal opportunity provider. This material was funded by USDA's Supplemental Nutrition Assistance Program -- SNAP. To receive assistance purchasing healthy foods, sign up for SNAP ben at yourtexasben com.

ittcommunitychallenge.com #COMMUNITYCHALLENGE

SO, WHERE DOYOU BEGIN?

First, we want to thank you for participating in the2020 It’s Time Texas Community Challenge.

While we call it a competition, the Community Challenge is really about building community through supporting each other’s

efforts to lead healthier lives. By participating, you’re leading the way for your city – and inspiring other communities across Texas to

follow in your footsteps.

If you have questions related to the Challenge, you can email us anytime at [email protected]. We’re here to

support you in whatever way we can.

Thanks, and good luck!

- The It’s Time Texas Team

WHAT’S INSIDE» Quick Facts about the Challenge

» Points Guide for Mayors & Elected Officials

» Sample Social Media Posts

» Sample Email to Constituents

» City Event Guide- 5 Simple Rules- Event Planning Checklist- Make It Fun- Sample Event Script

» About It’s Time Texas

» Mayor Pledge

» City Council Pledge

» Big Picture Flyer (10 Ways to Earn Points)

ittcommunitychallenge.com

QUICK FACTSHere are a few important details about

the It’s Time Texas Community Challenge

The It’s Time Texas Community Challenge is a statewide competition that inspires individuals, organizations, and cities across Texas to engage in healthy activities in support of a healthier community.

Taking place January 6 – March 1, 2020, the 8-week challenge is built around healthy actions like getting a workout, eating nutritious food, and drinking plenty of water. People sign up on behalf of their city or school district and earn points for their community with every healthy action they submit.

At the end of the challenge, the cities and school districts with the most points in each size category earn a cash prize ($1800 or $500, respectively) to put toward a community health project. There are also regular prize giveaways for individual participants.

Registration opens October 17, 2019. It’s completely free to participate andyou can sign up any time at ittcommunitychallenge.com to start earning points for your community!

When we talk about the Challenge, we like to call it by its full name, the “It’s Time Texas Community Challenge.” We’d appreciate it if you would, too.

2019 WINNING COMMUNITIES& SCHOOL DISTRICTS

Austin - Metro

McAllen - Large

Harlingen - Mid-sized

Los Fresnos - Small

Smithville - Extra Small

North East ISD - Metro

Pharr-San Juan-Alamo ISD - Large

Harlingen CISD - Mid-sized

Los Fresnos CISD - Small

Point Isabel ISD - Extra Small


POINTS GUIDE FORMAYORS & ELECTED OFFICIALS

While there are lots of ways to earn points throughout the Challenge, here are a few just for Mayors and City Council Members.

Sign the Mayor & City Council Pledges: 500 points eachMake it official. Get your Mayor and City Council Members to sign pledgesdeclaring your city’s participation in the Community Challenge and submit a photo holding the signed pledge to ittcommunitychallenge.com.

Tip: For Mayor and City Council pledges, look no further than the end of this toolkit.

Host a Community Event: 15,000 pointsGet your community moving together. Organize “Walk with the Mayor” or other free, healthy event in your city. (See our event guide below.)

Tip: Take a look at the 2019 RGV Fit Fest 5K & Mayors' Walk for inspiration!https://youtu.be/GrvH2x2BFVQ

Create a Mayor’s Challenge Video: 10,000 pointsRally your community! Create and upload a short video proclaiming your city’s participation in the 2020 It’s Time Texas Community Challenge and inviting your community to get involved. Please include the 2020 It’s Time Texas Community Challenge logo, available in the Resources section of the 2020 Community Challenge website.

The final video should be uploaded to the Community Challenge website and be publicly viewable on YouTube.

Tip: Need a jolt of creativity? Check out the 2019 Mayor’s Video from the City of Lewisville! https://youtu.be/k22toU7N_GM

QUESTIONS? WE HAVE ANSWERS.Looking for step-by-step instructions on how to register? Curious about

all the different ways to earn points? The Community Challengewebsite is where you’ll find tip sheets, FAQs, flyer templates,

social graphics, and more.


SAMPLE SOCIALMEDIA POSTS

Attach a photo, add your personal spin,and you’re on your way!

We’re excited to participate in the 2020 @ITSTIME #CommunityChallenge!Join us and let’s win this thing! www.ittcommunitychallenge.com

Because health impacts everything. Join us for the @itstimetx#CommunityChallenge. Sign up and start earning points at www.ittcommunitychallenge.com!

[INSERT NAME OF CITY/TOWN], let’s win the 2020 @itstimetx #CommunityChallenge and show the rest of #Texas what we can do.Sign up now and let’s get moving! www.ittcommunitychallenge.com

We’re pledging to make [INSERT NAME OF CITY/TOWN] a healthier community in 2020 by joining the @itstimetx #CommunityChallenge. Earn points for every healthy choice you make, and help our city win! It’s free and easy to sign up at www.ittcommunitychallenge.com.

[INSERT NAME OF CITY/TOWN], we’re all in for the 2020@itstimetx #CommunityChallenge and we challenge YOU to join us!Register at www.ittcommunitychallenge.com and earn points for our citywith every healthy choice you make. Let’s get moving!

Let’s prove how committed we are to the health of our community! Will you join us for the 2020 @itstimetx #CommunityChallenge? It’s free and easy to participate. Make healthy choices every day, and help make [INSERT NAME OF CITY/TOWN] a healthier community! www.ittcommunitychallenge.com

Our community needs you! We’re earning points for the @itstimetx #CommunityChallenge, and you can, too! It’s as simple as going for a 15-minute walk or snapping a #healthyselfie with your nutritious lunch. Get started here: www.ittcommunitychallenge.com

[INSERT NAME OF CITY/TOWN], we’re on the home stretch of the @itstimetx #CommunityChallenge! Upload your healthy selfies and log your activities by 5pm March 1st and help us finish strong! www.ittcommunitychallenge.com

SOME OF OUR FAVORITE HASHTAGS#CommunityChallenge #HealthierTexas #ItsTimeTX #ItsTimeTexas #CultureOfHealth

#HealthyCompetition #Health #Healthy #HealthySelfie #Competition #HealthChallenge #Texas #TX #Community #CommunityHealth #TexasStrong

#BetterTogether


SAMPLE EMAILTO CONSTITUENTS

We know you’re already a pro at this kind of thing,but in case it’s helpful, we’ve provided an email template

with a few details about the Challenge. Feel free to personalize it in whatever way you wish – or scrap it and make up your own!

Friends,

I am thrilled to announce [INSERT NAME OF CITY/TOWN]’s participation in the 2020 It’s Time Texas Community Challenge.

Taking place January 6 – March 1, the Community Challenge is a statewide competition inspiring people, organizations, and cities across Texas to choose healthy activities in support of a healthier community. You sign up on behalf of your city or school district and earn points for your community with every healthy action you submit.

At the end of the 8-week challenge, the cities and school districts with the most points in each size category get a cash prize to put toward a community health project. There are also regular prize giveaways for individual participants.

Even more than the competition, the It’s Time Texas Community Challenge is about encouraging each other to lead healthier lives and build a stronger, more connected community.

Here’s how you can get involved: • Make the Commitment: It’s free and easy to sign up at ittcommunitychallenge.com• Track Your Activities: Submit your healthy activities to earn points for your community and prizes for yourself• Share the Journey: Use #CommunityChallenge to connect on social media and encourage others in our community to get involved* If you plan to host a Mayor’s Walk or other community event, you can include those details here.

It’s completely free to participate and you’ll earn 500 points just by signing up. Here’s where to start: ittcommunitychallenge.com.

Come on [INSERT NAME OF CITY/TOWN], let’s commit to a healthier 2020 – and let’s win this thing.

Sincerely,


CITY EVENT GUIDEGet in some steps together.

Earn BIG points for your community.

We’ve included a few tips and ideas for organizing a successful community eventin partnership with the It’s Time Texas Community Challenge. While cities often

choose to host a Mayor’s walk/run, the options are pretty much endless. The key is to choose a healthy activity your constituents will enjoy and rally the whole

community to get involved.

Please read through this brief guide, and once you figure out the kind of event you’d like host, complete the event registration form

at www.surveymonkey.com/r/ittccevent

Feel free to ask a question anytime at [email protected].

5 SIMPLE RULESCheck the following boxes to earn points for

your community event:

As a reminder, you can submit one community event per month,for a total of 15,000 points per event.

EVENT IDEAS» Community Challenge Kick Off Party

» Mayor’s Walk/5k Run

» Yoga in the Park

» Community Bike Ride

» Fitness/Exercise Class

» Healthy Cooking Class

» Sports Game/Tournament

» Healthy Community Potluck

Based on a healthy activity

Free and open to the public

25 or more attendees

Details submitted through the event registration form: www.surveymonkey.com/r/ittccevent

Group photo (and optional video) uploaded to the Community Challenge website


http://www.surveymonkey.com/r/ittccevent

http://www.surveymonkey.com/r/ittccevent

EVENT PLANNING CHECKLISTThe best way to up your city’s score is to

get the entire community involved!

Find a time: Pick a date for your event. Weekends or evenings are usually best for higher attendance.

Choose your location: It can be a local park, a walking trail, the mall,a rec center, a school track, or a designated route around town.

Send us the details: Once you know the kind of event you’d like to host, be sure to submit the details, including a promotional flyer or a link to your online event page, via our event registration form: www.surveymonkey.com/r/ittccevent

Get the word out: Post a few flyers, get your event online (via Facebook, Eventbrite or Meetup), and send a few emails with details about your event. Then, take to social media to amplify your message. Be sure to include that your event is free and open to the public and provide a link where people can go for more info.

Enjoy the day: Have fun, mingle with members of your community, and enjoy doing something healthy together. Remind people to register for the Community Challenge to start earning points!

Upload photos: Submit event photos to the Community Challenge website and earn your community 15,000 points!

Tip: Visit ittcommunitychallenge.com/resources for free social graphicsand flyer templates you can add your organizational logo to.


MAKE IT FUNIf you are excited about your event,

the energy will be contagious.

Start with a thank you: Make sure to greet everyone as they gather and thank them for coming out to

support a healthier community.

Add a personal touch: Have the Mayor say a few words about the community benefits of participating in It’s Time Texas Community Challenge. Encourage those who attend to register at

www.ittcommunitychallenge.com and start logging their healthy activities at to earn points for your community! (A sample script is provided below.)

Get a group photo: Take pictures and video and upload them to the Challenge site for

community points! Make sure you get attendees’ permission.

Share next steps: When the event is over, thank everyone for participating and (optionally) invite them

to the next one. Encourage them to keep the healthy activities going and remind them that they can continue earning points for your city when they sign up at

ittcommunitychallenge.com.

Follow up: Send a quick follow up via email and/or social media thanking everyone who

attended or contributed to the event. Encourage folks to keep the momentum going and encourage others they know to get involved.

SAMPLE EVENT SCRIPTFeel free to put this script into your own words. You are

encouraged to sign the enclosed pledge on-site at the event and take a photo with attendees in the background to share on social

media and upload on the Challenge website.

“Hello, (City/Town Name)! It is wonderful to be here at the (Name of event). We are competing in the IT’S TIME TEXAS Community Challenge, a competition to see which Texas communities can demonstrate the greatest commitment to

healthy living, and I think we can and should take the title. It is extremely important to me that (City/Town Name) our community come together to create a strong culture of health and that all of our residents have opportunities to engage in

healthy activities. Thank you for being here today. Together, we are taking steps toward leading healthier lives and a building a healthier city. I (have signed / Today I will sign) the Community Challenge Mayor’s Pledge, making us eligible to win the competition. I will personally participate in the Challenge by (list the boxes checked

on the pledge, ex. “making a Challenge video,” “involving our City Council,” etc.) and I encourage you to step up, too. Let’s win this thing and show the rest of Texas

what [YOUR CITY] can do!”


ABOUTIT’S TIME TEXAS

It’s Time Texas is a 501c3 nonprofit empowering Texans to lead healthier lives, build healthier communities, and contribute to a healthier state.

Every day, we work alongside Texans committed to improving health within their homes, schools, workplaces, and communities. Our goal is a Texas where

everyone – no matter where they live, their age, race, or income – has the resources, support, and opportunities to prioritize health and live their best life.

Whether you’re looking to make a healthy change or connect with others working to advance health in your community, we’re here to support you.

United in our efforts, we can ignite the movement for a healthier Texas and inspire a cultureof health across our state.

JOIN US AT ITSTIMETEXAS.ORG

STAY CONNECTED

@itstimetx



This institution is an equal opportunity provider. This material was funded by USDA's Supplemental Nutrition Assistance Program -- SNAP. To receive assistance purchasing healthy foods, sign up for SNAP benefits at yourtexasbenefits.com.

Insert Mayor Pledge

MAYOR PLEDGEIn support of the It’s Time Texas Community Challenge,

I ________________________, Mayor of __________________________, Texas

PLEDGE TO:» Kick off the IT’S TIME TEXAS Community Challenge by declaring my support and

encouraging our constituents to participate!

» Encourage my community to register and participate in the Community Challenge

» Ask City Council members to sign and upload a photo holding the pledge to theCommunity Challenge website

» Create and upload a short video that promotes the ITT Community Challengeto the community

» Host and speak at a Community Challenge event that promotes healthy living

Association of Texas Professional Educators is a strategic partner of IT’S TIME TEXAS and the Community Challenge. www.atpe.org


I recognize that a healthy community is more united, more productive, and more prosperous. As a result, I am committed to the health of my community and pledge to make our community

a model for others to follow.

MY CITY IS UP TO THE CHALLENGE!

Mayor’s Signature

Signed: ___________________ Date: _______________________

Let your community know you’ve signed your pledge by taking a photo holding your signed pledge and posting it to social media with the hashtag #CommunityChallenge!


CITY COUNCILMEMBER PLEDGE

In support of the It’s Time Texas Community Challenge,

I ___________________, a City Council Member of __________________, Texas

PLEDGE TO:» Declare my support by signing this pledge and uploading a photo of me holding the

pledge to the Community Challenge website

» Encourage our Mayor to sign the Community Challenge pledge if it hasn’t been submitted

» Ask fellow City Council members to sign and upload a photo holding the pledge tothe Community Challenge website

I recognize that a healthy community is more united, more productive, and more prosperous. As a result, I am committed to the health of my community and pledge to make our community

a model for others to follow.

MY CITY IS UP TO THE CHALLENGE!

Council Member’s Signature

Signed: ___________________ Date: _______________________

Let your community know you’ve signed your pledge by taking a photo holding your signed pledge and posting it to social media with the hashtag #CommunityChallenge!


Association of Texas Professional Educators is a strategic partner of IT’S TIME TEXAS and the Community Challenge. www.atpe.org


J A N 6T H R O U G HM A R 1

2020

BECAUSE HEALTH IMPACTS EVERYTHINGJoin the free, 8-week challenge at ittcommunitychallenge.com.

You’ll get 500 points just for signing up, plus 250 bonus points for completing your profile!

10 WAYS TO PARTICIPATE, EARN POINTS AND WIN!Submit these healthy actions to earn points for your community and prizes for yourself!

Fitness Tracker: 50 points/submissionEarn points any time you exercise for more than 15 minutes.

Healthy Selfie: 50 points/submissionSubmit a photo of you eating healthy or engaging in a healthy activity.

Water Consumption: 50 points/submissionTrack the amount of water you drink each day.

Teach Healthier MyPlate Lesson: 50 points/submissionUse the MyPlate lesson on the Teach Healthier App to teach your children or students how to build a

healthy, balanced meal. Earn 50 points per child or student holding their MyPlate activity card.

Healthy Group Activity: 500 points/submissionGrab another person or a group and do something healthy together!

Living Healthier Video Tutorial: 500 pointsOur Living Healthier Coach Hotline provides free phone and text-based support for any Texan looking to make a healthy change. Watch the “What is the Living Healthier Coach Hotline?” video on YouTube and

answer a few questions when you’re through.

Sign a Pledge: 500 pointsSign a pledge to support your community and your health!

Teach Healthier App Lesson: 750 points/submissionThe Teach Healthier App delivers fun nutrition and physical activity lessons you can teach to kids. Download

the app and share a lesson with your children or students.

Mayor Challenge Video: 10,000 pointsHave the Mayor of your city submit a video promoting the It’s Time Texas Community Challenge.

It’s Time Texas Community Event: 15,000 points/eventRally your community! Put on a free, healthy event for 25 or more people in your city.

Questions? We’ve got answers at ittcommunitychallenge.com/faqs


This institution is an equal opportunity provider. This material was funded by USDA's Supplemental Nutrition Assistance Program -- SNAP. To receive assistance purchasing healthy foods, sign up for SNAP ben at yourtexasben com.

EARN EXTRAPOINTS WHENYOU PRE-REGISTEROCT. 17 - JAN. 5!

2020¡PORQUE LA SALUD ES IMPORTANTE PARA TODOS!

Únete gratis al desafío de ocho semanas en ittcommunitychallenge.com.¡Obtén 500 puntos simplemente por participar y 250 puntos extra al completar tu perfil!

¡10 MANERAS DE PARTICIPAR, OBTENER PUNTOS Y GANAR!¡Presenta estas acciones saludables para ganar puntos para su

comunidad y premios para usted!

Fitness Tracker (Control de Actividad Física): 50 puntos/registroObtén puntos cada vez que hagas ejercicio por más de 15 minutos.

Healthy Selfie (Selfie Saludable): 50 puntos/registroPresenta fotos tuyas comiendo sano o participando en una actividad física.

Consumo de agua: 50 puntos/registroLleva un registro de cuanta agua consumes diariamente.

Da una lección Saludable de MyPlate: 50 puntos/registroUtiliza la lección de MyPlate en la aplicación Teach Healthier (Da una Lección Saludable) para enseñarle a tus

hijos o estudiantes cómo preparar una comida sana y balanceada. Obtén 50 puntos por cada niño o estudianteque muestre su tarjeta de actividades de MyPlate.

Actividad saludable en grupo: 500 puntos/registro¡Únete a otra persona o a un grupo y hagan algo saludable juntos!

Video instructivo de Living Healthier: 500 puntosNuestra línea directa de orientación Living Healthier (Viviendo Saludable) proporciona apoyo gratis por teléfono

o mensajes de texto para cualquier habitante de Texas interesado en hacer cambios saludables en su vida. Mira el video “What is the Living Healthier Coach Hotline?” (¿Qué es la línea directa de orientación Living Healthier?)

en YouTube y responde algunas cuántas preguntas al terminar.

Firma un compromiso: 500 puntos¡Firma un compromiso para apoyar a tu comunidad y a tu propia salud!

Da una lección de la aplicación Teach Healthier: 750 puntos/registroLa aplicación Teach Healthier (Enseñar Saludable) ofrece lecciones divertidas de nutrición y actividades físicas que

le puedes enseñar a los niños. Descarga la aplicación y comparte una lección con tus hijos o estudiantes.

Video del Mayor's Challenge: 10,000 puntosHas que el alcalde de tu ciudad filme y presente un video promocionando el Desafío Comunitario de It’s Time Texas.

Evento comunitario de It’s Time Texas: 15,000 puntos/evento¡Moviliza a tu comunidad! Organiza en tu ciudad un evento gratis relacionado con la salud para 25 personas o más.

¿Preguntas? Tenemos las respuestas en ittcommunitychallenge.com/faqs


DEL 6 DE ENEROAL 1 DE MARZO

OBTÉN PUNTOSEXTRAINSCRIBIÉNDOTEENTRE EL 17 DEOCTUBRE YEL 5 DE ENERO.

Esta institución ofrece igualdad de oportunidades. Este material se desarrolló con fondos proporcionados por el SupplementalNutrition Assistance Program (SNAP en inglés) del Departamento de Agricultura de los EE.UU. (USDA siglas en inglés).

Para recibir ayuda para comprar alimentos saludables, inscríbase para obtener los bene�cios de SNAP en yourtexasbenefits.com.

JANUARY 6 MARCH 1, 2020 · earn points for their community with every healthy action they submit....

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