Janrain Digital + Social Media · PDF fileJanrain Digital + Social Media Services ... or...

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Improve the ROI of your online properties with Janrain’s turnkey software platform for proactive user engagement. With Janrain, you will immediately increase registration rates and have the profile data you need to create more personalized and profitable relationships with your users. Build your brand by enabling your users to share their activities (comments, purchases and reviews) from your site to their social networks. The Janrain User Management Platform gives you all the tools you need. tm User Management Platform for the Social Web The Platform consists of three key products that may be used together or separately to manage all aspects of user engagement and measurement. Janrain Engage for third party authentication and social publishing. Janrain Federate for registered users to navigate through multiple web properties for a single sign-on (SSO) experience. Janrain Capture, a hosted database to collect, store and act on user data gathered at authentication or registration. Janrain Digital + Social Media Services Portable User Identity Solution for Consumer and Corporate Sites Social Media Roadmap Strategic planning to develop an effective, responsible and scalable social media presence for your brand. From social integration onto a corporate website, to social channel strategy and resource allocation, we create a roadmap that provides a path to success in social media. We work with the appropriate cross functional teams in organizations to ensure an integrated approach to your social media strategy. Website User Personalization Analysis Social data provides the opportunity to create personalized experiences for users. Janrain uses interest graph data to determine how, where, and why to personalize content to drive a deeper site experience, better brand impression, and ultimately, increased transactions. We focus on creating a user experience that makes personalized content a valuable addition to your website. Janrain Digital + Social Media Services are offered in three areas: 1 Social Media Strategy and Roadmap

Transcript of Janrain Digital + Social Media · PDF fileJanrain Digital + Social Media Services ... or...

Improve the ROI of your online properties with

Janrain’s turnkey software platform for proactive

user engagement. With Janrain, you will immediately

increase registration rates and have the profile

data you need to create more personalized and

profitable relationships with your users. Build your

brand by enabling your users to share their activities

(comments, purchases and reviews) from your site to

their social networks. The Janrain User Management

Platform gives you all the tools you need.

tm

User Management Platform for the Social Web

The Platform consists of three key products that may

be used together or separately to manage all aspects

of user engagement and measurement. Janrain

Engage for third party authentication and social

publishing. Janrain Federate for registered users to

navigate through multiple web properties for a single

sign-on (SSO) experience. Janrain Capture, a hosted

database to collect, store and act on user data

gathered at authentication or registration.

Janrain Digital + Social Media ServicesPortable User Identity Solution for Consumer and Corporate Sites

Social Media RoadmapStrategic planning to develop an effective,

responsible and scalable social media presence for

your brand. From social integration onto a corporate

website, to social channel strategy and resource

allocation, we create a roadmap that provides a

path to success in social media. We work with the

appropriate cross functional teams in organizations

to ensure an integrated approach to your social

media strategy.

Website User Personalization AnalysisSocial data provides the opportunity to create

personalized experiences for users. Janrain uses

interest graph data to determine how, where, and

why to personalize content to drive a deeper site

experience, better brand impression, and ultimately,

increased transactions. We focus on creating a

user experience that makes personalized content a

valuable addition to your website.

Janrain Digital + Social Media Services are offered in three areas:

1 Social Media Strategy and Roadmap

www.janrain.com | 888.563.3082 PG2© 2013 Janrain Inc.

tm

User Management Platform for the Social Web

Website Social Integration OptimizationOptimizing website social integration ensures

that the use of social features are tied to specific

business objectives such as increased time on site

or virality of content. Janrain brings knowledge and

best practices specific to your industry to determine

the optimal mix of social engagement opportunities

on a single website or network of sites.

Loyalty and Rewards SetupLaunching a loyalty and rewards program requires

scoping opportunities to incentivize and empower

users. We use a framework to develop meaningful

2 User Acquisition and Engagement Programs

3 Social Data Marketing and Monetization

Social Data Opportunity AnalysisWe work with you to analyze the best ways to

utilize the extensive social user profile data

accessed through Janrain solutions. This includes

the creation of social user personas determining

motivating factors and commonalities for social

media influencers. We review opportunities to

integrate with other data sources, including how

to use social data for email marketing, CRM,

and ordering systems. And, we analyze social

profiles to identify targeting and personalization

opportunities across platforms.

Customer Data AppendJanrain’s social profile data can be augmented

with a variety of additional data sources to build a

experiences for your users that also provides education

aligned with the site’s goals and objectives. We also

develop branded creative assets to ensure that your

loyalty program maintains brand integrity.

Registration-Driving CampaignsWe offer strategy and tactics to increase on-site registration

and conversion rates through a variety of mechanisms to

including contests and promotions, coupons and offers,

access to premium content, and more. We can assist with

concepting, creative development, legal and compliance,

and performance analysis.

more holistic, unified view of individual customers, as well

as aggregated customer profiles. By leveraging publicly

available and opt-in data sources, Janrain gives you the

deepest possible understanding of your website visitors.

Site Visitor Behavioral ProfilingBy combining social profile data with clickstream data,

Janrain offers an accurate, holistic picture of your site

visitors, whether they are authenticated or not. This

allows you to customize site content, target advertising

and promotions, or drive specific interactions with every

user on your site.

www.janrain.com | 888.563.3082 PG3© 2013 Janrain Inc.

tm

User Management Platform for the Social Web

Janrain User Management Platform (JUMP) The Janrain User Management Platform is a suite of products delivered as a SaaS solution to improve user acquisition and build

engagement. Janrain Engage provides social login and social sharing to enable a user to login with an existing account from over

23 different networks including Facebook, Twitter, LinkedIn and Google, as well as share activities from the site to their social

networks. Janrain Capture is a turnkey registration and social data storage solution. Janrain Federate provides single sign-on

functionality to extend a brand’s online ecosystem.

For more information on the product, technical documentation or benefits, please visit www.janrain.com.

Contact JanrainEmail [email protected]

or call us at 888-563-3082.

PricingOur service offerings are customized on a per project basis, and

can focus narrowly on strategic recommendations, or scale to offer

full project management resources, creative asset development,

and metrics and reporting expertise. For pricing information and

a customized proposal, please contact your account executive to

determine specific scoping, objectives, and outcomes. Or, email

[email protected] or call 888-563-3082. For more information on

Janrain’s entire user management platform, product solutions, or

professional services, please visit www.janrain.com.