Janrain Digital + Social Media · PDF fileJanrain Digital + Social Media Services ... or...
Transcript of Janrain Digital + Social Media · PDF fileJanrain Digital + Social Media Services ... or...
Improve the ROI of your online properties with
Janrain’s turnkey software platform for proactive
user engagement. With Janrain, you will immediately
increase registration rates and have the profile
data you need to create more personalized and
profitable relationships with your users. Build your
brand by enabling your users to share their activities
(comments, purchases and reviews) from your site to
their social networks. The Janrain User Management
Platform gives you all the tools you need.
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User Management Platform for the Social Web
The Platform consists of three key products that may
be used together or separately to manage all aspects
of user engagement and measurement. Janrain
Engage for third party authentication and social
publishing. Janrain Federate for registered users to
navigate through multiple web properties for a single
sign-on (SSO) experience. Janrain Capture, a hosted
database to collect, store and act on user data
gathered at authentication or registration.
Janrain Digital + Social Media ServicesPortable User Identity Solution for Consumer and Corporate Sites
Social Media RoadmapStrategic planning to develop an effective,
responsible and scalable social media presence for
your brand. From social integration onto a corporate
website, to social channel strategy and resource
allocation, we create a roadmap that provides a
path to success in social media. We work with the
appropriate cross functional teams in organizations
to ensure an integrated approach to your social
media strategy.
Website User Personalization AnalysisSocial data provides the opportunity to create
personalized experiences for users. Janrain uses
interest graph data to determine how, where, and
why to personalize content to drive a deeper site
experience, better brand impression, and ultimately,
increased transactions. We focus on creating a
user experience that makes personalized content a
valuable addition to your website.
Janrain Digital + Social Media Services are offered in three areas:
1 Social Media Strategy and Roadmap
www.janrain.com | 888.563.3082 PG2© 2013 Janrain Inc.
tm
User Management Platform for the Social Web
Website Social Integration OptimizationOptimizing website social integration ensures
that the use of social features are tied to specific
business objectives such as increased time on site
or virality of content. Janrain brings knowledge and
best practices specific to your industry to determine
the optimal mix of social engagement opportunities
on a single website or network of sites.
Loyalty and Rewards SetupLaunching a loyalty and rewards program requires
scoping opportunities to incentivize and empower
users. We use a framework to develop meaningful
2 User Acquisition and Engagement Programs
3 Social Data Marketing and Monetization
Social Data Opportunity AnalysisWe work with you to analyze the best ways to
utilize the extensive social user profile data
accessed through Janrain solutions. This includes
the creation of social user personas determining
motivating factors and commonalities for social
media influencers. We review opportunities to
integrate with other data sources, including how
to use social data for email marketing, CRM,
and ordering systems. And, we analyze social
profiles to identify targeting and personalization
opportunities across platforms.
Customer Data AppendJanrain’s social profile data can be augmented
with a variety of additional data sources to build a
experiences for your users that also provides education
aligned with the site’s goals and objectives. We also
develop branded creative assets to ensure that your
loyalty program maintains brand integrity.
Registration-Driving CampaignsWe offer strategy and tactics to increase on-site registration
and conversion rates through a variety of mechanisms to
including contests and promotions, coupons and offers,
access to premium content, and more. We can assist with
concepting, creative development, legal and compliance,
and performance analysis.
more holistic, unified view of individual customers, as well
as aggregated customer profiles. By leveraging publicly
available and opt-in data sources, Janrain gives you the
deepest possible understanding of your website visitors.
Site Visitor Behavioral ProfilingBy combining social profile data with clickstream data,
Janrain offers an accurate, holistic picture of your site
visitors, whether they are authenticated or not. This
allows you to customize site content, target advertising
and promotions, or drive specific interactions with every
user on your site.
www.janrain.com | 888.563.3082 PG3© 2013 Janrain Inc.
tm
User Management Platform for the Social Web
Janrain User Management Platform (JUMP) The Janrain User Management Platform is a suite of products delivered as a SaaS solution to improve user acquisition and build
engagement. Janrain Engage provides social login and social sharing to enable a user to login with an existing account from over
23 different networks including Facebook, Twitter, LinkedIn and Google, as well as share activities from the site to their social
networks. Janrain Capture is a turnkey registration and social data storage solution. Janrain Federate provides single sign-on
functionality to extend a brand’s online ecosystem.
For more information on the product, technical documentation or benefits, please visit www.janrain.com.
Contact JanrainEmail [email protected]
or call us at 888-563-3082.
PricingOur service offerings are customized on a per project basis, and
can focus narrowly on strategic recommendations, or scale to offer
full project management resources, creative asset development,
and metrics and reporting expertise. For pricing information and
a customized proposal, please contact your account executive to
determine specific scoping, objectives, and outcomes. Or, email
[email protected] or call 888-563-3082. For more information on
Janrain’s entire user management platform, product solutions, or
professional services, please visit www.janrain.com.