Jan- Christoph Zoels - Supporting sustainable lifestyles
-
Upload
uxconference -
Category
Design
-
view
1.935 -
download
1
description
Transcript of Jan- Christoph Zoels - Supporting sustainable lifestyles
Making sense of the worldEngaging people in sustainable living and planning
Jan-Christoph Zoels
Designed by Experientia
Low carbon living - Sitra/SRV. As part of a team made up
of international engineering and planning firm Arup
(London) and architectural firm Sauerbruch Hutton
(Berlin), Experientia won an international competition to
develop a building block in the city of Helsinki, Finland,
which will have low or no carbon emissions.
It has an integrated approach to energy efficiency, with high
architectural, spatial and social values and constructed
with sustainable materials, methods & operations.
Jätkäsaari covers a plan area of 100 hectares of mixed-use
development and infrastructure and will house circa 16,000
inhabitants and 6,000 new jobs. www.low2no.org
CASE STUDY 2010 —
Low2No
2
Clients
Sitra, Finnish Innovation Fund
SRV, developer
VVO, housing agency
Time frame
2009 Competition, 1st prize
2010–11 design phase
2014 Completion
Location
Jätkäsaari, Helsinki, Finland
23,000 m2 residential
6,000 m2 office & incubator
1,600 m2 retail and services
An architectural rendering by Sauerbruch Hutton of
the future low-to-no carbon district.
Designed by Experientia
Title
Create value through innovative processes. Experientia is responsible for the workstream “Low carbon
lifestyles - enabling behavioral change”, designing energy
demand management solutions such as advanced smart
meters, mobile applications and services as well as designing
and coordinating “mixed use” service offerings.
Participatory design processes with stakeholders, local
entrepreneurs and future residents ensure the fit within the
Finnish culture.
Low2No
4
Our approach
Ethnographic research
User & stakeholder interviews
Personas & scenarios
Concept design
Participatory design workshops
Prototype development
Strategic communications
Our deliverables
Research analysis
Behavioral change models
Personas & scenarios
Concept development
Interactive prototypes
CASE STUDY 2010 —
Business as usual: Breakdown of developer's 40 year carbon footprint (metric tonnes of CO2e)
WhyLow2NoCASE STUDY 2010 —
Copyright Arup
Ability to control 18-25% of the 67-year footprintInfluence another 10%.
40% carbon reduction in construction phase compared to Business As Usual (BAU).
Designed by Experientia
Low2No
6
European Union Performance of Buildings Directive. 2020: new buildings in the EU will have to consume 'nearly zero'
energy and the energy will be 'to a very large extent' from
renewable sources.
Public authorities - set an example by building, buying or
renting such 'nearly zero energy building' as of 31 December 2018.
EU regulations on internal energy markets (25.06.09). “Implementing intelligent metering systems with a target of 80% of
the population covered by 2020. The installation of smart meters
allows consumers to be informed precisely of their consumption and
promotes energy efficiency.”
CASE STUDY 2010 —
Why? Raising people’s quality of life,
while reducing carbon emissions.
An analysis by Climate Change Capital suggests that
è building sales price increases by 8%
è rental value rise by 16 to 20%
Financial Times: Upfront costs remain the biggest barrier; 13.9.2010 pg 8
Low2No
Increase quality of life
Favor agency of individuals
Increase utility
Enable responsiveness/control
Provide transparent choices
Further social cohesion
Build sense of achievement
Foster social status
Expand aesthetic value
Enabler: reduced costs
CASE STUDY 2010 —
Designed by Experientia
è Invite people into a positive behavioral cycle through information-intensive social interactions and incentives.
è Provide a multifaceted, easy and convenient set of sustainable consumption choices.
Strategy and approach: Positive cycle of social
interaction, awareness and incentives
Low2No
8
Support low carbon lifestyle choices
Reliable information
Attractive services
Convenient choices
Rewards and incentives
Social approvals
Sense of achievement
CASE STUDY 2010 —
Designed by Experientia
Experientia
Design process
Connectivity and citizen engagement è Involve local entrepreneurs in developing a competitive
ecosystem of products, services and initiatives
è Favour spontaneous participation in the decision making process
è Support stakeholders in creating a synergic team and sharing a common business code
è Engage local residents through collaborative and participative activities
Strategic interventions
Awareness and engagement
Self assessment
Community action
Cultural leadership
Low2NoCASE STUDY 2010 —
Guided tour
Open yard
Scenario workshop
Cultural probe
User observation
Definition Concept Design Production info Construction Post-occupancy
Decision making
Creative workshop Mock-up
Planning for real
Blog
Analysis
Service prototype
Experience prototype
> > > > >
Post-occupancy evaluation
Low2No
Create value through innovative processes.Designing low carbon lifestyles - enabling behavioral change
CASE STUDY 2010 —
Interviews
Tell them and they’ll forget; Demonstrate and they’ll remember;Involve them and they’ll understand” Geller, 1989
Designed by Experientia
ͻ
ͻ
ŝƟnjĞŶƐũƵƌLJ;ƉƵďůŝĐƌĞƉƌĞƐĞŶƚĂƟǀĞƐĐůŝĞŶƚƚĞĐŚŶŝĐŝĂŶƐƉƵďůŝĐŝŶƐƟƚƵƟŽŶƐͿŽͲĚĞƐŝŐŶǁŽƌŬƐŚŽƉ*;ƉƵďůŝĐƉƌŽũĞĐƚƚĞĂŵͿ
ΎŝŶĐŽͲŚŽƵƐŝŶŐƉƌŽũĞĐƚƐ
WůĞĂƐĞŶŽƟĐĞƚŚĂƚƐŽŵĞŝŶĨŽƌŵĂƟŽŶŝƐďĂƐĞĚŽŶƚŚĞ/WϮƐƉĞĐƚƌƵŵ
ͻͻ
ͻ
ͻͻ
ͻ
ͻ KƉĞŶLJĂƌĚ;ƉƵďůŝĐƌĞƉƌĞƐĞŶƚĂƟǀĞƐƚĞĐŚŶŝĐŝĂŶƐͿŽŵŵƵŶŝƚLJďůŽŐ;ƉƵďůŝĐĐůŝĞŶƚƉƌŽũĞĐƚƚĞĂŵͿ
ͻ ŽŶƚĞdžƚƵĂůŝŶƚĞƌǀŝĞǁ;ƉƵďůŝĐƌĞƉƌĞƐĞŶƚĂƟǀĞƐƉƌŽũĞĐƚƚĞĂŵͿ^ƚŽƌLJƚĞůůŝŶŐ;ƉƵďůŝĐƌĞƉƌĞƐĞŶƚĂƟǀĞƐƉƌŽũĞĐƚƚĞĂŵͿƵůƚƵƌĂůƉƌŽďĞ;ƉƵďůŝĐƌĞƉƌĞƐĞŶƚĂƟǀĞƐƉƌŽũĞĐƚƚĞĂŵͿ
ͻ ŽŵŵƵŶŝƚLJďůŽŐ;ƉƵďůŝĐĐůŝĞŶƚƉƌŽũĞĐƚƚĞĂŵͿWůĂŶŶŝŶŐĨŽƌƌĞĂů;ƉƵďůŝĐƌĞƉƌĞƐĞŶƚĂƟǀĞƐƉƌŽũĞĐƚƚĞĂŵĐůŝĞŶƚͿ'ƵŝĚĞĚƚŽƵƌ;ƉƵďůŝĐƌĞƉƌĞƐĞŶƚĂƟǀĞƐƉƌŽũĞĐƚƚĞĂŵƚĞĐŚŶŝĐŝĂŶƐͿ
ͻ
ͻ
ͻ
ͻ
ƵƌŽƉĞĂŶǁĂƌĞŶĞƐƐ^ĐĞŶĂƌŝŽtŽƌŬƐŚŽƉŚĂƌĞƩĞŽͲĚĞƐŝŐŶǁŽƌŬƐŚŽƉ;ƉƵďůŝĐƌĞƉƌĞƐĞŶƚĂƟǀĞƐƉƌŽũĞĐƚƚĞĂŵƚĞĐŚŶŝĐŝĂŶƐͿ^ƚŽƌLJƚĞůůŝŶŐ;ƉƵďůŝĐƉƌŽũĞĐƚƚĞĂŵͿ^ĐĞŶĂƌŝŽǁŽƌŬƐŚŽƉ;ƉƵďůŝĐƌĞƉƌĞƐĞŶƚĂƟǀĞƐƉƌŽũĞĐƚƚĞĂŵͿ
Empower dŽƉůĂĐĞĮŶĂůĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐŝŶƚŚĞŚĂŶĚƐŽĨƉĞŽƉůĞ
WĞŽƉůĞĚĞĮŶĞĂŶĚŵĂŶĂŐĞĂƵƚŽŶŽŵĂůůLJƉƌŽĐĞƐƐĞƐĂŶĚĂĐƟŽŶƐŽŌĞŶĂůƐŽŝŶĐŽůůĂďŽƌĂƟŽŶǁŝƚŚƚŚĞƉƵďůŝĐŝŶƐƟƚƵƟŽŶƐ
Ownership
tĞǁŝůůŝŵƉůĞŵĞŶƚǁŚĂƚLJŽƵĚĞĐŝĚĞ
Collaborate dŽƉĂƌƚŶĞƌǁŝƚŚƚŚĞƉƵďůŝĐŝŶĞĂĐŚĂƐƉĞĐƚŽĨƚŚĞĚĞĐŝƐŝŽŶŵĂŬŝŶŐƉƌŽĐĞƐƐŝŶĐůƵĚŝŶŐƚŚĞĚĞǀĞůŽƉŵĞŶƚŽĨĂůƚĞƌŶĂƟǀĞƐĂŶĚƚŚĞŝĚĞŶƟĮĐĂƟŽŶŽĨƚŚĞƉƌĞĨĞƌƌĞĚƐŽůƵƟŽŶ
ŶĂůLJƐŝƐĂŶĚƐŽůƵƟŽŶƐĚĞǀĞůŽƉŵĞŶƚĂƌĞƵŶĚĞƌƚĂŬĞŶďLJƚŚĞĚĞĐŝƐŝŽŶŵĂŬĞƌƐƚŽŐĞƚŚĞƌǁŝƚŚƚŚĞƉƵďůŝĐ
Empowerment
tĞǁŝůůůŽŽŬƚŽLJŽƵĨŽƌĂĚǀŝĐĞĂŶĚŝŶŶŽǀĂƟŽŶŝŶĨŽƌŵƵůĂƟŶŐƐŽůƵƟŽŶƐĂŶĚŝŶĐŽƌƉŽƌĂƚĞLJŽƵƌĂĚǀŝĐĞĂŶĚƌĞĐĐŽŵĞŶĚĂƟŽŶƐŝŶƚŽƚŚĞĚĞĐŝƐŝŽŶƐƚŽƚŚĞŵĂdžŝŵƵŵĞdžƚĞŶƚƉŽƐƐŝďůĞ
Involve dŽǁŽƌŬĚŝƌĞĐƚůLJǁŝƚŚƚŚĞƉƵďůŝĐƚŚƌŽƵŐŚŽƵƚƚŚĞƉƌŽĐĞƐƐƚŽĞŶƐƵƌĞƚŚĂƚƉƵďůŝĐĐŽŶĐĞƌŶƐĂŶĚĂƐƉŝƌĂƟŽŶƐĂƌĞĐŽŶƐŝƐƚĞŶƚůLJƵŶĚĞƌƐƚŽŽĚĂŶĚĐŽŶƐŝĚĞƌĞĚ
tĞǁŝůůǁŽƌŬǁŝƚŚLJŽƵƚŽĞŶƐƵƌĞƚŚĂƚLJŽƵƌĐŽŶĐĞƌŶƐĂŶĚĂƐƉŝƌĂƟŽŶƐĂƌĞĚŝƌĞĐƚůLJƌĞŇĞĐƚĞĚŝŶƚŚĞĂůƚĞƌŶĂƟǀĞƐĚĞǀĞůŽƉĞĚĂŶĚƉƌŽǀŝĚĞĨĞĞĚďĂĐŬŽŶŚŽǁƉƵďůŝĐŝŶƉƵƚŝŶŇƵĞŶĐĞĚƚŚĞĚĞĐŝƐŝŽŶ
Consult dŽŽďƚĂŝŶƉƵďůŝĐĨĞĞĚďĂĐŬŽŶĂŶĂůLJƐŝƐĂůƚĞƌŶĂƟǀĞƐĂŶĚŽƌĚĞĐŝƐŝŽŶƐ
WĞŽƉůĞĂƌĞŝŶǀŽůǀĞĚĂƐďƌŝŶŐĞƌƐŽĨǀĂůƵĞƐŶĞĞĚƐĂƐƉŝƌĂƟŽŶƐĂŶĚůŝǀŝŶŐƐƚŽƌŝĞƐƚŚĂƚǁŝůůĚƌŝǀĞƚŚĞĨŽůůŽǁŝŶŐƉƌŽũĞĐƚƉŚĂƐĞƐ
WĞŽƉůĞĂƌĞŚĞĂƌĚĂŶĚŚĂǀĞƚŚĞĐŚĂŶĐĞƚŽŝŶŇƵĞŶĐĞĚĞĐŝƐŝŽŶƐƚŚƌŽƵŐŚŝŶĨŽƌŵĂƟŽŶĂŶĚŽƉŝŶŝŽŶƐƚŚĞLJƉƌŽǀŝĚĞ
tĞǁŝůůŬĞĞƉLJŽƵŝŶĨŽƌŵĞĚůŝƐƚĞŶƚŽĂŶĚĂĐŬŶŽǁůĞĚŐĞĐŽŶĐĞƌŶƐĂŶĚĂƐƉŝƌĂƟŽŶƐĂŶĚƉƌŽǀŝĚĞĨĞĞĚďĂĐŬŽŶŚŽǁƉƵďůŝĐŝŶƉƵƚŝŶŇƵĞŶĐĞĚƚŚĞĚĞĐŝƐŝŽŶ
tĞǁŝůůŬĞĞƉLJŽƵŝŶĨŽƌŵĞĚ
ŶĂůLJƐŝƐĞǀĂůƵĂƟŽŶƐĂŶĚĂůůĚĞĐŝƐŝŽŶƐĂƌĞĂůƌĞĂĚLJƚĂŬĞŶWĞŽƉůĞŚĂǀĞƚŚĞŽƉƉŽƌƚƵŶŝƚLJƚŽďĞŝŶĨŽƌŵĞĚĂŶĚƵƉĚĂƚĞĚŽŶƚŚĞƐƚĂŐĞŽĨƚŚĞƉƌŽĐĞƐƐ
Inform dŽƉƌŽǀŝĚĞƚŚĞƉƵďůŝĐŝŶĨŽƌŵĂƟŽŶŽŶĂƉŽůŝĐLJŽƌƉƌŽũĞĐƚŝƐŐŽŝŶŐƚŽďĞƌĞĂůŝƐĞĚdŽĂƐƐŝƐƚƉĞŽƉůĞŝŶƵŶĚĞƌƐƚĂŶĚŝŶŐƚŚĞƉƌŽďůĞŵĂůƚĞƌŶĂƟǀĞƐŽƉƉŽƚƵŶŝƟĞƐĂŶĚŽƌƐŽůƵƟŽŶƐ
Awareness
Increasing level of public engagement
Increasing level of public impact
Main features
Referencemethodologies
Promise to people
Public participation
goal
Increasing level of public impactIncreasing level of public engagement
Environmental & life constraintsè Heating & cooling conditions
è Transport conditions
è Light conditions
è Water and food supply
Social pressure and constraintsè Degree of acceptance of green values
è Degree of awareness on the evolution of pollution conditions
è Degree of knowledge of behavioral impact on climate
Cultural frameworkè Commitment of the public administration
è Continuous monitoring/maintenance programs
è Incentives for healthy behaviors
è Continuous improvement programs
Architectural and interface affordancesè Space usage conditions (shared/public/private)
è Tracking of/feedback on energy/water/food consumption models
è Situation awareness of the habits and behaviors of other consumers (community of peers)
Motivation and beliefè Green values
è Consumption behaviors
è Transport behaviors
è Knowledge and awareness
Drivers of behavioral change.
Low2NoCASE STUDY 2010 —
Designed by Experientia
Title
Engagement and Awarenessè Make behavioral change easier and convenient
è Present meaningful and contextual information
è Enable choices
è Create tools for evaluation
è Facilitate cognitive, emotional and sensorial appraisal
Community actionsè Utilize social reputation as behavioral enforcer
è Co-monitor to effect policy change
è Share common values
è Create a pool of shared knowledge
è Enable support networks
Self assessmentè Translate understanding into actions
è Set targets to make information measurable and actionable
è Simulate impact or alternatives
è Provide immediate feedback
è Reward to create and sustain change
Leading by exampleè Facilitate open dialogue between public/private
è Make backstory transparent
è Create public incentives to sustain change
è Model behaviors
è Provide feedback loops to constantly refine processes and policies
Low2No
Facilitating and enabling behavioral change.
15
CASE STUDY 2010 —
Low2No
Scenario and persona based approach.
CASE STUDY 2010 —
Designed by Experientia
Title
50 behavioral change solutions. Experientia designed
fifty initial ideas for tools and services that could facilitate
behavioral change in Jätkäsaari.
Low2No
18
These included:
• technological solutions, such as
smart meters, dynamic pricing systems,
and data on cost and peak usage;
• participatory solutions, such as
games, competitions, workshops and
websites;
• public installations, such as
artworks catalyzing energy
consumption reduction;
• business initiatives to encourage
private and public entities to get
involved.
CASE STUDY 2010 —
Low2No2010 —
Commercial, mobility and social services
complement the behavioral change intervention.
Low2No2010 —
Designed by Experientia
Services: The Food Hub. A “Food Hub”, offering services
related to the purchase, consumption and sharing of food,
an ethical and sustainable alternative to the products commonly
offered in the Finnish market.
è Purchase: a sales point and open market to buy biological
and seasonal products provided by a network of local producers
(Community Supported Agriculture scheme);
è Consumption: a 0-miles restaurant, with catering services
and a cafeteria providing biological products;
è Sharing: cooking courses, a meeting room for cooking lessons
and informal work meetings, and a green house.
Low2No
22
CASE STUDY 2010 —
Designed by Experientia
Low2No
Services: Eco-laundry. Uses highly efficient practices
and detergents with a low environmental impact.
It provides:
è a support service for reusable diapers for individuals and the
daycares in the region;
è services and lessons in sewing, washing and caring of textiles;
è home delivery for individuals and businesses in the area.
23
CASE STUDY 2010 —
Designed by Experientia
Low2No
Services: communal sauna. An eco-friendly response to
the presence of a private electric sauna in most Finnish homes.
The sauna will be a traditional, wood-fueled sauna, providing
spaces for families, friends and small work groups.
Communal areas will be furnished with fires and wood logs,
with catering provided by the Food Hub.
The heat generated by the sauna will be reused to heat local
greenhouses.
24
CASE STUDY 2010 —
Designed by Experientia
Low2No
Live & work. In collaboration with various stakeholders
Experientia conceptualized incubator, live&work and office
facilities. A living lab arrangement will test resulting outcomes.
The co-working/incubator space will serve three needs:
è incubating start-ups related to Sitra’s innovation programs;
è hosting micro start-ups selected by venture funds or external
innovation programs;
è desk-sharing of professionals from the “public”.
25
CASE STUDY 2010 —
Designed by Experientia
Low2No
Advanced smart meters. The Low2No concept prototype
is a holistic, people-centered, advanced smart meter.
We have envisioned an empowering smart meter that tracks
personal carbon footprint, offers handy tips to reduce it and
connects people to a like-minded community.
User requirements:
è Provide contextual realtime feedback
è Analyze personal consumption (energy, water, waste, etc.)
è Incentivize reduced consumption through social reward systems
è Integrate controls - holistic approach
è Design intuitive and meaningful interface controls
26
CASE STUDY 2010 —
Designed by Experientia
Check, Compare, Act. We identified core tasks
a smart meter must enable:
è Check personal energy consumption information,
raising awareness and understanding of real-time
consumption;
è Compare personal consumption with peers,
past behaviors, goals, patterns and trends,
and comparisons between similar offerings;
è Act to control consumption, through interactions
offering personalized real-time tips and the ability
to program and modify household settings.
Low2No
27
People need clear, quickly understandable information, visualized in a way that makes sense to them.
Ability to compare behaviors, products, services, etc. to averages and goals.
Build from short-term to long-term changes.
CASE STUDY 2010 —
Designed by Experientia
Fast changing smart metering landscape.
èLarge scale role-outs in US, Europe, Asia
èEfficiency gains for energy providers, less impact on end
users. Why?
èNew entrants into market: Navetas, Intel, Belkin, GE,
Nest, etc.
èMarket exit: Google Powermeter, Microsoft Home. Why?
èEmergent technologies: energy disaggregation,
behavioral learning apps
èExtensive market research
Low2No
28
Nest learning thermostat
”NEST learns from your temperature adjustments, programs itself to keep you comfortable, and guides you to energy savings. You can control the thermostat from anywhere using a smartphone, tablet or laptop, and Nest never stops learning, even as your life and the seasons change.”
CASE STUDY 2010 —
Designed by Experientia
Insights to improve end user experience.
è People use circa 1min a day to monitor energy consumption
è Realtime feedback is effective: 5-15% energy reduction
(Oxford Uni, Uni of Otago)
è Provide motivation to reduce consumption: positive feedback
cycle, show top 5 - 9 appliances, tips for energy consumption, goal
setting tools
è Simplicity of data comparison: less than 7 data points
è Influence of display medium impact on customer actions:
in-home displays 28%, web portal 9% (Fraunhofer USA)
è Connect energy consumption to everyday life: open API,
measurable results, continued engagement, social network integration
è Engage people in installation process
Low2No
29
CASE STUDY 2010 —
Low2NoCASE STUDY 2010 —
Designed by Experientia
Low2No
Developing applications for smart phones can drive the
impact further.
As the device is more personal both in terms of data and
emotion, the way in which people interact with the Smart
System can be made more spontaneous and enjoyable.
38
CASE STUDY 2010 —
Designed by Experientia
Award-winning service design. Experientia's service platform
design for Low2No won the prestigious Italian National Prize
for Innovation in Services, 2011.
The Low2No service platform will contribute to making
sustainability an integral part of the daily activities and lives
of the residents and workers of the area.
Experientia worked with carefully selected local entrepreneurs
to design multiple businesses with a good fit with the soul and
mission of the zone.
Low2No
40
CASE STUDY 2010 —
Torino (HQ)
Via Cesare Battisti 15
10123 Torino
Italia
T +39 011 812 9687
F +39 011 813 4121
www.experientia.com
Experientia