James Yang Jing Yang Chief Scientist, Chief Architect ... Service M… · Key Management Issues...
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James Yang James Yang （ （Jing Yang Jing Yang） ） James Yang James Yang （ （Jing Yang Jing Yang） ） Chief Scientist, Chief Architect, Chief Scientist, Chief Architect, UTStarcom, Inc. UTStarcom, Inc. Professor Research Institute of Computing Technology CAS Professor Research Institute of Computing Technology CAS UTStarcom Confidential 1 Professor, Research Institute of Computing Technology, CAS Professor, Research Institute of Computing Technology, CAS
Transcript of James Yang Jing Yang Chief Scientist, Chief Architect ... Service M… · Key Management Issues...
James Yang James Yang （（Jing YangJing Yang））James Yang James Yang （（Jing YangJing Yang））
Chief Scientist, Chief Architect, Chief Scientist, Chief Architect, UTStarcom, Inc.UTStarcom, Inc.
Professor Research Institute of Computing Technology CASProfessor Research Institute of Computing Technology CAS
UTStarcom Confidential 1
Professor, Research Institute of Computing Technology, CASProfessor, Research Institute of Computing Technology, CAS
Telco Web 2.0 Service Scenarios
MediaMedia
MashupMashup
Mashup
MashupMashup
Mashup
MashupMashup
Mashup MediaMediaServicesServicesMediaMedia
ServicesServicesMediaMediaServicesServices
CustomizedCustomizedApplicationsApplications
Service Capability AggregationService Capability Aggregation
MashupMashupMashup
Service DeliveryService Delivery
EnterpriseEnterpriseServicesServicesEnterpriseEnterprise
ServicesServicesEnterpriseEnterpriseServicesServices
p y gg gp y gg g
TerminalTerminalSystemSystem
Service DeliveryService Delivery
InternetInternetServicesServicesInternetInternetContent DeliveryContent Delivery ServicesServicesInternetInternet
ServicesServicesInternetInternetServicesServices
Content DeliveryContent Delivery
Telco NetworksTelco NetworksServicesServices
(Conceptual)(Conceptual)
MiddlewareMiddleware
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Telecommunication Operator DomainTelecommunication Operator DomainMiddlewareMiddleware
ContentContent
Operator’s Business in Telco Web 2.0 Context
Regional service market differentiatingRegional service market differentiating
Focusing on customersFocusing on customers’’ needs under coverageneeds under coveragegg gg
Establishing platforms for service capability aggregation, service delivery and Establishing platforms for service capability aggregation, service delivery and
content delivery based on operatorcontent delivery based on operator’’s network and computing infrastructures network and computing infrastructure
Introducing thirdIntroducing third--party service capabilities to meet customersparty service capabilities to meet customers’’ requirementsrequirements
Introducing thirdIntroducing third--party terminals connecting to the services corresponding to party terminals connecting to the services corresponding to
service categories respectivelyservice categories respectively
Contracting with third party service middleware developers to develop, provide, Contracting with third party service middleware developers to develop, provide,
maintain and optimize service capabilities on operatorsmaintain and optimize service capabilities on operators’’ infrastructureinfrastructure
Contracting with customersContracting with customers’’ application application mashupmashup developers following up developers following up
customerscustomers’’ needs for generating applications based on the service capabilitiesneeds for generating applications based on the service capabilities
Monitoring and billing customerMonitoring and billing customer’’s usage of the services and contents s usage of the services and contents
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Optimizing the usage of communication, computing and storage resources Optimizing the usage of communication, computing and storage resources
Telco Web 2.0 Service Management Scope
SubscriberSubscriberManagementManagement
Service ContractorService Contractor
Service OrderingService OrderingManagementManagement
Service UsageService Usage
Application ContractorApplication ContractorManagementManagement
Service PackagingService PackagingService PackagingService PackagingManagementManagementManagementManagement
Service Operation Management Service Operation Management Terminal ManufacturerTerminal ManufacturerManagementManagement
ManagementManagement
Service Aggregation ManagementService Aggregation Management
ThirdThird--party Serviceparty Service
Mashup/ApplicationMashup/ApplicationManagementManagementTerminalTerminal
MiddlewareMiddlewareManagementManagement
Service Delivery ManagementService Delivery Management
Content Delivery ManagementContent Delivery Management
Telco ServiceTelco ServiceCapability ManagementCapability Management
Capability ManagementCapability ManagementBrowser/Browser/
PlayerPlayerManagementManagement
Content Delivery ManagementContent Delivery Management
Terminal/Terminal/GatewayGateway
ManagementManagement
Telco ServiceTelco ServiceMiddleware ManagementMiddleware Management
Content AcquiringContent AcquiringManagementManagementService Operation Platform Service Operation Platform
NetworkNetworkManagementManagement
ComputingComputingManagementManagement
StorageStorageManagementManagement
ManagementManagement
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ManagementManagement ManagementManagement ManagementManagement
Infrastructure Operating System Infrastructure Operating System
Key Management Issues with Telco Web 2.0
Characteristics of aggregationCharacteristics of aggregationCollaborationCollaboration
VirtualizationVirtualization
Elastic accessingElastic accessing
Aggregation managementAggregation managementDiscovery network, service and content with contracted providersDiscovery network, service and content with contracted providers
Optimized dynamic dispatching of transmission, computing and storage Optimized dynamic dispatching of transmission, computing and storage resources for networks, services and rich media contentsresources for networks, services and rich media contents
Orthogonal mapping from diverse networkOrthogonal mapping from diverse network--related service capabilities to related service capabilities to virtualized service resourcesvirtualized service resources
Multiple session management for rapid handMultiple session management for rapid hand--off of networks, servers and off of networks, servers and content modules for optimized access, burst bandwidth needs, capacity content modules for optimized access, burst bandwidth needs, capacity balance and redundancybalance and redundancy
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balance and redundancy balance and redundancy
Aggregation: Collaboration and its management
Rich Content Development
ComputingStorage
Service OperationService Operation
客户客户Application
DevelopmentPersonal Service
Personal Enviromnent
CloudComputing
Content Delivery
Enterprise ServiceEnterprise Business Application
Virtualization
Operating System& Tools
3rd Party Services
Service AggregationDelivery
Flexible Capability Flexible scale
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Flexible Capability Flexible scale
Aggregation: Virtualization and its management
APIs with Web APIs with Web 22..0 0 Access for Applications and MashupsAccess for Applications and Mashups
NetworkNetwork--Independent Service CapabilitiesIndependent Service Capabilities
orthogonal Mappingorthogonal Mapping
NetworkNetworkRelatedRelated
NetworkNetworkRelatedRelated
NetworkNetworkRelatedRelated
NetworkNetworkRelatedRelated
ServiceServiceCapabilityCapability
ServiceServiceCapabilityCapability
ServiceServiceCapabilityCapability
ServiceServiceCapabilityCapability
NetworkNetworkRelatedRelatedC t tC t t
NetworkNetworkRelatedRelatedC t tC t t
NetworkNetworkRelatedRelatedC t tC t t
NetworkNetworkRelatedRelatedC t tC t t
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ContentContent ContentContent ContentContent ContentContent
Aggregation: Elastic Access and its management
RMMRMM
ApplicationsApplications
Content/Content/ServiceServiceCloudCloud
RMMRMM
RMMRMM
RMMRMM RMMRMM
RMMRMM
RMMRMM
RMMRMM
RMMRMMElasticElasticContentContent
Computing/Computing/DCDC DCDCEl tiEl ti
AccessAccess
Computing/Computing/StorageStorageCloudCloud
DCDCDCDC
DCDC
DCDC
DCDC
DCDCDCDCElasticElastic
ServiceServiceAccessAccess
MobileMobileCableCable
xDSLxDSL NetworkNetworkElasticElastic
NetworkNetwork MobileMobile
WiFiWiFi FiberFiberCloudCloud
NetworkNetworkAccessAccess
TerminalTerminal
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RMMRMM DCDCRichRich--Media ModuleMedia Module Data CenterData Center
TerminalTerminal
My EmailMy Email：：[email protected]@utstar.comMy EmailMy Email [email protected]@utstar.com
My BlogMy Blog：：http://jamesyang.blog.sohu.comhttp://jamesyang.blog.sohu.com
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