Jacques WARREN From Reporting to Profitability Are You Serious About ROI?
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Transcript of Jacques WARREN From Reporting to Profitability Are You Serious About ROI?
![Page 1: Jacques WARREN From Reporting to Profitability Are You Serious About ROI?](https://reader036.fdocuments.us/reader036/viewer/2022062422/56649e695503460f94b6650e/html5/thumbnails/1.jpg)
Jacques WARREN
From Reporting to Profitability
Are You Serious About ROI?
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Bring Your Boss Day
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BOSSES
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How much? What
for?WHY?
Really?
Again?
Why pay?
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NO!
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YES!
!
![Page 7: Jacques WARREN From Reporting to Profitability Are You Serious About ROI?](https://reader036.fdocuments.us/reader036/viewer/2022062422/56649e695503460f94b6650e/html5/thumbnails/7.jpg)
Many companies now use
Web Analytics
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Web Analytics is
BORING
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There are days…
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You promise
d!
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NO V
ALUE
!
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Beware of the
Web Analytics Trap!
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Chasing conversions
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“The most important thing, the main focus of Web Analytics, is business, its value to business.”
Jacques WarrenMy clientsYour Boss
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Are We Profitable?
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Most companies don’t examine their Web profitability
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Dig Out Value!
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80% !!
WASTE!
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73% !!
WASTE!
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Who Are YOU?
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LET’S BE HONEST
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We DON’T care about visitors
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We ONLY CARE about Prospects/Customers
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Dig Out Value!
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Who is on your site?
People who got there by mistake, and leaveProspects who immediately discard you
Identified prospects through specific actions
Current clients who have not identified themselves
Clients who authenticated themselves
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Who is on your site?
People who got there by mistake, and leaveProspects who immediately discard you
Identified prospects through specific actions
Current clients who have not identified themselves
Clients who authenticated themselves
NOISE
SIGNAL
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Firstfind your
prospects
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What are you doing to spot them?
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Information Sites
= Citizens, Investors, Prospective employees
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Media Sites
= Loyal Audience
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Lead Generation Sites
= Prospects
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E-Commerce Sites
= Prospects, Clients
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Client Support Sites
= Current Clients
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What are your baselines?
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You should have a good idea of
what you are ready to pay for.
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Web SiteTraffic
Results
PPC
SE
Banners
Referrers
Emails
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Gross ROI?
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Estimate the long-term value of customers…
…you acquired via the Web
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Expand Your
Horizon
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What about Web Analytics themselves?
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Web Analytics can and must prove their contribution to top and bottom lines.
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When was the last time…
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You found 500,000 Euros
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Or even 50,000 Euros
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Information Sites
= Transaction Costs Realized Savings
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= Increased CPM through better understanding of socio-demographics (segmentation)
Media Sites
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= Time to sale Monetary Value (LTV)
Lead Generation Sites
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= Value of Customers (LTV) Profitability of Customer Base New Customer Acquisition Rate Health and Growth of CB
E-Commerce Sites
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= % Client Base on Self Help Usage Frequency and Rates Correlation Usage - Loyalty
Client Support Sites
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TALK MONEY
TOP
BOTTOM
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TALK MONEY
SALES
PROFITS
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HOW?
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Ask Finance. They know.
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Visits
Pages
VisitorsConversi
on
Bounce RateSalesPROFITS
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Muchas GraciasThank You
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