Jacks Man Ship Book Version

8/3/2019 Jacks Man Ship Book Version

http://slidepdf.com/reader/full/jacks-man-ship-book-version 1/22

A new wAy to tAILGAte

June 2, 2011



Jacksmanship maniFEsTO

lO gA.

And that’ where it tart. sure, we have a favorite team and our paion run deep,

but it’ not awa whether ou win or oe, it’ how ou pa the ame.

ecaue no matter who ou’re rootin for, ou’re a Jack fan at heart.

hether ou’re a tartin paer on the O-ine at the taiate. Or the D-ine of the houe part.

Or the specia eam at the bar. A a Jack fan, ou hod ouref to a different tandard

of portmanhip known a Jackmanhip. And that proud come throuh in the cocktaiou chooe and how ou carr it.

so when the ame i on, ou’re on our ame— ou practice ood Jackmanhip and

carr the appropriate cocktai.

Als? you wecome them a one of our own, o on a the’re wiin

to drop that iht beer and catch a tiht pira of a Jack cocktai.

As AlK? Certain. Jut take the hih road and don’t pi a drop,no matter how heated the debate.

sy As? ot on our watch. ot even if the don’t know a touchdown from

a touchback. t’ about the ove of the ame and there’ a Jack cocktai for ever

eve of fan.

so next time ou’re taiatin in the parkin ot, cheerin at the corner bar or hotin friend

in front of the at creen at home, remember to practice ood Jackmanhip.

CAs O A O s gA,JACK s Ay.



ThE Jacksmanship cREDO

Jacksmanship RulE nO. 1

nO mAtter whO wins the gAme,

JACK wins the pArty.


DOn’t Just shOw up,

bring the winning spirit.


every teAm neeDs fAns,

every DrinK neeDs JACK.


if the gAme’s On, the pArty’s On.


teAm COlOrs run true. JACKsmAnship

runs blACK & white.


Keep yOur rivAls ClOse,

yOur JACK ClOser.


KnOw yOur pOsitiOn.

CArry the ApprOpriAte COCKtAil.



The drink sTraTegy behind

Jacksmanship

Jacksmanship is more than just a mindset. It’s the way you carry yourself when

watching sports. It’s also carrying the right cocktail.

we engage fans at all touchpoints

(etail, ba, paty, digital, mobile) via Qr codes,

intoducing them to the

Jacksmanship ailgate eam of Cocktails.



RetAILmass Display



JACKsmAnsip On wACing gAm A Om

1. neer block the v dur lay — Make your move between plays, and make itsnappy. Unless someone needs to freshen up their Jack & Coke, or they’re having chest

pains, don’t even think about moving in front of the TV. That’s good Jacksmanship.

2. he hot alay et a eat — nd if the guests are worth their salt, the host’s glass

will never be empty either.

3. Ayoe ho et u for the bathroo or to et a Jack cocktal et ther

eat back — f your F or family calls and you need to rush out, it’s open season

on that spot. t is not good Jacksmanship to take a person’s spot if they’re getting

a drink for a fellow fan.

4. pck a tea. Ay tea —f you bring someone (e.g., new girlfriend), make sure they

care. othing blows the ball off the tee like an unfan. ive them your team to root for, a

favorite player and, if necessary, a code for when to high-ve people.

5. sotaeou Celebrato — mitating touchdown dances is acceptable, and

generally, highly entertaining. o for it. Fellow fans won’t judge you as much if they’vehad a few Jacks. That’s good Jacksmanship.

6. Do’t ho u ety haded — obody likes a freeloader. how up with something

other than your good looks. Preferably a bottle of Jack. That’s just good Jacksmanship.

7. Archar quarterback — rmchair quarterbacking is acceptable unless you say

really stupid things such as, “they should have done an onside kick” when it’s still in the

rst quarter. Violators will be cut off.



n-PRmIcoasters



RetAmass Display (mdular Lug-o



n-PRmIcoasters



sid sid wo

sid hr

n-PRemIseabl t



JAcksmAnsHIP PLAybook (RecIPe GUIDe)

The key to a good game-watching experience is having a mixology gameplan that accommodates

all levels of fan (from a die-hard fan, to a bi-weekly fan to a for-the-duration-of-the-game/ girlfriend fan) with a Jack cocktail appropriate for their level of fandom. This means stocking

up on an assortment of mixers, RTDs and, of course, Jack Daniel’s family of brands, and

taking time to learn the playbook.

ecpes are done up as dagrammed X’s and O’s “plays” to make them easer to learn.

emember to serve everyone before you commence trash talkng. it’s what Jack would do.

e on the lookout for these penalzng plays: (see penalty lst):

Fumble = Spillingyourowndrink

FalseStart = Doingashotbeoreeveryoneisready

IneligibleReceiver = Someonewho’shadtoomuchtodrink.

Holding = Nursingyourcocktail

IllegalUseOfTheHands = Stirringyourdrinkwithyourfnger

IntentionalGrounding = Dumpingyourwarmdrinkinthebushes.

PassInterference = Gettinginthewayoabartender,waitressorriend

tryingtogetadrinktosomeone

RoughingThePasser = Bumpingintoabartender,waitressorriendtrying

togetadrinktosomeone

RoughingTheDrinker = Anycontactwithaellowdrinkerthatcausesthem

tospilltheirdrink.

Offsides = Gettingintosomeone’sneutralzone,alsoknownas

“closetalking”

MissedAssignment = Someonedoesn’tbringenoughice.

UnJacksmanlikeConduct = Actinginanuncoolmanneratanysocialgathering

whereJackDaniel’sisserved

TooManyMenOnTheField = Bringingtoomanymaleriendstoabarorparty

withnotenoughwomen

IllegalProcedure = AddingJackandGingertoaglassbeoreaddingice,

orotherviolationsoacceptedrulesomixology.



tHe JAcksmAnsHIP APP

What if there was a way to consolidate all the great pieces of the new rules

of Jacksmanship and put them in your pocket to be used at any tailgate or party?

Well now you can with the Jacksmanship app, a convenient

and entertaining mobile app that brings the whole experience together.

The app ncludes the ules of Jacksmanshp, detalng plays of good Jacksmanshp, as

well as possble volatons. it ncludes blow-by-blow anaylss vdeos of successes and

falures. it makes sure you’re prepared to be the ultmate host wth recpes recos.

smple 4quare overlay allows you to both nd other Jacksmanshp practtoners andqualfy you for rewards. trength really s n numbers— especally #7.

in addton, the app provdes tools to enhance your Jackmanshp moments. orrowng

from instagram and Cat Pant the app wll allow you to add Jack anel’s art and

photo frames to your talgate pcs whch you can upload to Facebook or twtter photo

share. ach tme a Jackmanshp photo s uploaded or shared you can track t on the

Jacksmanshp Map where users can locate partes, etc. lso, 50 of the best Jackmanshp

photos wll be made nto a deck of cards and possbly used n prnt ads, onlne ads, etc.



JAcksmAnsHIP on fAcebook

We engage consumers using a simple, Facebook ad in the form of a fun quiz. We reward them

with a Jack cocktail suggestion and invite them to our Facebook tab.

How’s Your Jacksmanship?

Create an AdSponsored

A rival fan errantly tosses the pigskin intoyour tailgate. In good Jacksmanship, you

throw it back but “accidentally” overshoothim by a good 10 yards. Your excuse is?

Surprise arm strength—you’ve been working out a lot.

No excuse. That was a wicked tight spiral.

Trying not to spill your Jack & Ginger. Would he care for one?

1, 858, 130 people like Jack Daniel’s

RULes to PLAy by



JAcksmAnsHIP on fAcebook contInUeD

The Jacksmanshp tab o our Facebook page becomes the key playng feld or any Jack an.

it holds all the Jacksmanshp rules, recpes and a strong engagement pece nvtng themto nteract, create and share.



JacksmanshipRULes to PLAy by



{ }

Look 1

Tps into the fmilir visul style of the chlkbord. Colloquil, high-energy

nd spontneous. adds Jck nturlly to successful tilgting gmepln.



JAcksmAnsHIP RULes foR ALL occAsIons

Simple, fan-related guidelines to maintaining a little more class and character than your average fan.

They help fans navigate every situation from the stadium blacktop to the backyard to the bar

with a smile. The rules can be applied to a take-one booklet in retail, as examples of how to conduct

yourself with Jacksmanship on the go via our mobile WAP, on Facebook, etc. The following is a sample compilation of topics covered by the rules:

JACKsmAsip O AilgAig

pack the Jack — Te only tng worse tan runnng out of foo at a talgate s runnng out of

Jack danel’s. invte te wole Jack famly (black, Tennessee honey, Tds). Tat’s goo Jacksmansp.

(Seemorerulesonpage30)

JACKsmAsip O wACig OObAll i A bAr

be a Jack fan, not a jacka — Jack fans always carry temselves wt a lttle more class, gnty

an style. ou’re te guy everyone wants to ang out an watc te game over cocktals wt. ot

te rst one tey want to see trown out. Tat’s goo Jacksmansp. (Seemorerulesonpage31)

JACKsmAsip O wACig gAm A Om

ee ock the v dun ay — Make your move etween plays, an make t snappy. Unless

someone nees to fresen up ter Jack & Coke, or tey’re avng cest pans, on’t even tnk

aout movng n front of te TV. Tat’s goo Jacksmansp. (Seemorerulesonpage32)

JACKsmAsip O rivAls

reect ra an — val fans can often e te lgtnng ro of anger an rtualze volence.

val fans soul e always e accepte, especally f tey come earng a ottle of ngle barrel.

Tat’s goo Jacksmansp. (Seemorerulesonpage33)

JACKsmAsip O rADiiO/sprsiiO

hee a Jack dnk that tu any uetton— es, you’ll ave to taste a lot of rnks

efore you n t, ut goo Jacksmansp wll prove t’s out tere, watng for you.(Seemorerulesonpage34)

JACKsmAsip O mAl As (JACKs)

Kno you efehent oton — Laes, f you on’t rnk eer, on’t start now. Weter t’s

Jack black, ngle barrel, J, or Tennessee honey, Jack as a great lne-up tat wll satsfy any

trsty fan. Carryng an ce-col Td aroun te parkng lot. Tat’s goo Jacksmansp.

(Seemorerulesonpage35)



JACKmAnip On AigAing

1. pack th Jack — The only thng worse than runnng out of foo at a talgate s

runnng out of Jack danel’s. invte the whole Jack famly. That’s goo Jacksmanshp.

2. establsh a ood bas — don’t go to the game on an empty stomach. Pack plenty of

foo an snacks, especally f you plan to enjoy a few Jack danel’s beverages. That’s

goo Jacksmanshp.

3. gt a had start — very seasone talgater knows the party starts at least 3 to 4

hours before kckoff. tock up. Clam your turf. Then kck back, sp your favorte Jack

cocktal an let the games begn! That’s goo Jacksmanshp.

4. pck our sots — Locaton s everythng. Choose a fun, populate lot, preferably

at the en of the row so you won’t get blocke n an you’ll have enough space for

socalzng. That’s goo Jacksmanshp.

5. how your ru Colors. — Use a tall pole, some balloons, a Jack danel’s ag, or

anythng that stans out so your talgate team oesn’t waste tme nng the festvtes.

That’s goo Jacksmanshp.

6. ta coctd. — erous talgaters know the mportance of stayng connecte to

the TV or smartphone for sports upates throughout the ay. it’s also mportant to stay

connecte to your esgnate bartener. That’s goo Jacksmanshp.

7. Drk th s. th osss.— Wn or lose, you shoul stck aroun an be

coral. t least for one cocktal. That’s goo Jacksmanshp.



JACKsmAship O wAChig OObAll i A bAr

1. be a Jack fan, not a jacka — Jck s lws crr themselves with little moreclss, digit d stle. you’re the gu everoe wts to hg out d wtch the gme

over cocktils with. not the frst oe the wt to see throw out.

Tht’s good Jcksmship.

2. De to e — a grow m werig sports jerse i public is questioble

eough. o’t eve thik o gettig persolized jerse uless ou’re uder

the ge o twelve. portig ttire rom the eerl tore i Lchburg—tht’s

good Jcksmship.

3. Cee — at the stdium, well-timed “e-Fn” c help tur the tide i gme.

ut whe ou’re i sports br? ve some pride. There’s othig u bout beig the

ol perso slmmig our fsts gist tble, chtig “ers!, ers!, ers!” Wt

to her cheers? yell “Jck & igers o me!” —ow tht’s good Jcksmship.

4. antaze eony — nobod cres wht bets d ts plers ou’ve got

goig o ud. a other tsies ou choose to ir, tht’s our cll. t’s usull

best to ocus o the glss i our hd d the gme o the scree. Tht’s good Jcksmship.

5. o aato a — u our ir shre o rouds o Jck cocktils d most

importtl, st t the br util our tble gets the bill.

6. Don’t k te zea — avoid bitchig d moig bout clls ll teroo. ules

o Jcksmship dictte ou re ol llowed to ell bout the res three times* durig

the gme (ou get ulimited complits i the fl two miutes).

7. pay you oton — ow our role o the tem. br, our sigl cller rus this

show d he might eve be she. ither w, the’ll be the oe behid the br. Tret/tip

them with respect d the’ll hit ou i-step ever time with cosistet Jck cocktil.

Tht’s good Jcksmship.



JACKsmAnsip On wACing gAm A Om

1. neer block the v dur lay — Make your move between plays, and make itsnappy. Unless someone needs to freshen up their Jack & Coke, or they’re having chest

pains, don’t even think about moving in front of the TV. That’s good Jacksmanship.

2. he hot alay et a eat — nd if the guests are worth their salt, the host’s glass

will never be empty either.

3. Ayoe ho et u for the bathroo or to et a Jack cocktal et ther

eat back — f your F or family calls and you need to rush out, it’s open season

on that spot. t is not good Jacksmanship to take a person’s spot if they’re getting

a drink for a fellow fan.

4. pck a tea. Ay tea —f you bring someone (e.g., new girlfriend), make sure they

care. othing blows the ball off the tee like an unfan. ive them your team to root for, a

favorite player and, if necessary, a code for when to high-ve people.

5. sotaeou Celebrato — mitating touchdown dances is acceptable, and

generally, highly entertaining. o for it. Fellow fans won’t judge you as much if they’vehad a few Jacks. That’s good Jacksmanship.

6. Do’t ho u ety haded — obody likes a freeloader. how up with something

other than your good looks. Preferably a bottle of Jack. That’s just good Jacksmanship.

7. Archar quarterback — rmchair quarterbacking is acceptable unless you say

really stupid things such as, “they should have done an onside kick” when it’s still in the

rst quarter. Violators will be cut off.



JACKmAh O rA

1. respec rival fans — ival fan can often e the lightning rod of anger and

ritualized violence. ival fan hould e alway e accepted, epecially if they come

earing a ottle of single barrel. That’ good Jackmanhip.

2. tas talk tac — Talk a much trah a you want, jut keep it, and your Jack

cocktail, aove the elt. o mother. o all of Famer. nd never engage a rival without

rt offering a Jack cocktail efore erating them. That’ good Jackmanhip.

3. rivals Ae ill fans — lway ring enough Jack to accommodate all fan, rival

included. fter your team win, pour them “ood ame” cocktail that ay “ou lot and’m pretending to e nice ut love ruing it in.” The pirit’ mean, ut the cocktail

keep it in good Jackmanhip.

4. moe pecic=moe Consucive — “our team ite!” in’t what a rival need

to hear. ive more detailed analyi like, ay, after a runack for a touchdown, “Maye

your kicker hould jut turn 90 degree and punt it into the tand next time.” Providing

olution, that’ good Jackmanhip.

5. rivals ave eelings, oo. — When your team i dominating, conole a rival with

hopeful thing like, “t leat the over’ a lock!”; or “ou know they’ll e red up next

week!”; or “ow aout a hot of Tenneee oney to eae the ting?”

That’ good Jackmanhip.

6. igskin toss — f you’re at a tailgate or party and nd yourelf with an eager-to-t in

rival fan, don’t e afraid to conitently overthrow him/her y a yard or two— rival need

more exercie than real fan, right? blame your inaccuracy on trying not to pill your Jack

and inger. That’ good Jackmanhip.

7. wen in doub, go i o. 7— Like Mom ued to ay, “if you don’t have anything

good to ay, don’t ay anything at all.” That applie to rival, too. so kip the mall talk

and hand them a Jack & iet Cola T. That ay a ton. nd that’ good Jackmanhip.



JACKAip O Al A

1. Know your refreshment otons — Ladie, if you don’t drink eer, don’t tart now.Weter it’ Jack black, sinle barrel, gJ, or Tenneee honey, Jack a a reat line-up

tat will atify any tirty fan. Carryin an ice-cold T around te parkin lot—tat’

ood Jackmanip.

2. Dtch the nk jersey — true Jack fan’ color are lack & wite, ut if you mut

wear a player’ jerey, make ure you know sOMThg aout tat player. Tat’ ood

Jackmanip.

3. Choose sdes wsey — be tron. oot for woever you want, ut not ecaue teir

uniform are cute. have a favorite player, city or Jack cocktail. Tat’ ood Jackmanip.

4. Do your homework — before you ow up, it elp to know wo’ playin, wo te

quarterack are for eac team, and enerally if te team are ood or ad ti year.

nd alway make ure te Tenneee honey i cold. Tat’ ood Jackmanip.

5. Questons? at for a commerca — Footall i a trane ame and tere are lot

of weird rule tat o alon wit it. go aead and ak quetion, ut ak durin tecommercial reak wen uy ave an attention pan. Tat’ ood Jackmanip.

6. Kee your head n the game — dmittedly, not every ame will ave you

tandin in your eat. so if you et ored, try to tink of new drink recipe. Tat’

ood Jackmanip.

7. obody kes a know-t-a — t’ poor form to uptae a uy wit your port tat

knowlede. but it’ alway ood form to know te in and out of carcoal mellowin.

Tat’ ood Jackmanip.

Jacks Man Ship Book Version

Documents

Transcript of Jacks Man Ship Book Version