JAB 2016: A/B Testing: Which Way Does Your Duck Face?
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By Mike “Demo” Demopoulos - @MPMIKE What is A B testing?
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Transcript of JAB 2016: A/B Testing: Which Way Does Your Duck Face?
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By Mike “Demo” Demopoulos - @MPMIKE
What is A B testing?
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I WAS PROMISED DUCKS
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Controlled
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Who Is This Guy
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Statistically relevant
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Micro testing
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What to test?
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Buttons
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Text
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Images
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EVERYTHING
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PlAY & HAVE FUN!
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Does it really work?
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LIVE DEMO
GrillBloggen.nu
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LIVE DEMO
DOTCOMSECRETSLABS.COM/FREE-BOOK
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THANK YOUhttps://goo.gl/joDTqU