Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
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Transcript of Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
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WINWITHSNAPCHAT
IVA SOLDO
BAMBOOLAB .EU
10 /9
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SNAPCHAT?
MOBILE ONLYPHOTO & VIDEO CONTENT STORYTELLINGENTERTAINMENT APPHUMANISTICENGAGINGDOODLES , GEOFILTERS , STICKERS ,LENSES
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I have no friends on Snapchat. :(
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1. Open Snapchat2. Click on the ghost icon
3. Tap add friends4. Add nearby
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A BATTLE FORATTENTION .
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WHAT ARE YOUDOING TODAY?
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CONTENT THAT LASTSONLY 24H?Let's talk about...
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VALUE IN MICROCONTENT .
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WHY ITMATTERS?
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10 billiondaily video views
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150 MILLION DAILYACTIVE USERS
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WHY ARE BRANDSINTERESTED?
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MILLENIALS WILL OUTSPEND THE BABYBOOMERS BY 2017
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BUT AREN'TMILLENNIALSSEXTING? ;)
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21 MILLION(2016 )
VS .
12 MILLION(2015 )
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19 millionviews per month21% of total traffic
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HOW TOWIN?STARTBUILDINGYOURPRESENCEYour plan?
StoryBoard
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YOU DON 'T HAVE"TO BE" ONSNAPCHAT TO BEON SNAPCHAT .
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1 . GROWINGYOURAUDIENCE
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LEVERAGE YOUREXISTING SOCIALCOMMUNITIES
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WORK WITHINFLUENCERS .
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PAID SOCIAL .Target millenials, 20-34, who like...
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2 .CONTENT . . .IT ALL STARTSWITH BUILDINGA LOYALAUDIENCE
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IT ALL COMES TOFUNDAMENTALS.
RELATIONSHIPS.
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2 .CONTENTThe Key is to be Fun.Engaging.Converting.
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HIRE SNAPCHAT ARTISTS
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USE GEOFILTERSGraphic overlayCommunity goefiltersBusiness geofilters
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COMMUNITYGEOFILTERS
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ON-DEMANDGEOFILTERS for people
for businesses
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WHYGEOFILTERS?
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25% OF UKSMARTPHONE USERSUSE SNAPCHAT@craigpsmith) #SMStat
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FIRST MOVERADVANTAGE
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"BRANDEDIMPRESSIONS ON
STEROIDS . "@GARYVEE
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TACO BELL224 millon views
12.5 years' worth of play
in a day
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ON-DEMANDGEOFILTERS FOR EUROPE?
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CUSTOMGEOFILTER CREATIONTOOL
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SNAPSTORMSEducate.
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MARK SUSTER
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3 .HOW TOMEASURE?
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OFFERCOUPONSOverlay coupon codes
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SHORTLINKS
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CTA
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FUTURE OFSNAPCHAT?
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SEARCH?
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3D SELFIES
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BEHAVIORALTARGETING?
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SPONSORED POP-UP DISCOVERCHANNELS?