Itsme_MBD@DomusAcademy04/2009
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“FOREVER YOUNG” Students: Dong Yeon Cho / Sheng Kuang Tsai Project Leaders: Nikhil Paul, Guido Parlato Director: Giovanni Lanzone Assistant: Andrea Tosi
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ForeverYoung_BrandExploitation
Transcript of Itsme_MBD@DomusAcademy04/2009
“FOREVER YOUNG”
Students: Dong Yeon Cho / Sheng Kuang Tsai
Project Leaders: Nikhil Paul, Guido Parlato
Director: Giovanni Lanzone
Assistant: Andrea Tosi
Company Customers Collaborators Context
Marketingsegmentation
TargetMarket
selection
Product / service
positioning
Creating Value
PricingCapturing Value
STRATEGY
Retail Channels
PromotionProduct / service
“Forever Young”
Who will need ITSME
Why need ITSME
Trade Business
Designer
Political party
Securities (Military – Po-lice.etc)
Young & Memories
•To Gather & To Organize Information Avalable in Various Chance
•To Get Inspiration•To Find Information•Multi Task
•Election & Vote•Political Party Relation
•Internet Crime Search & Prevent
•Organize & Manage Mem-ories•Share Memories
USER ANALYSISTarget Market Selection
“Forever Young”
USER ANALYSIS
• Are we the forty something Baby Boomers being neglected?
Search Words
Google % of To-
tal
Yahoo % of Total
Baby
Generation X
Generation Y
Teenager
Baby boomers
Senior citi-zen
Baby boomers forty some-
thing
77.14%
9.68%
6.09%
3.97%
2.83%
0.23%
0.05%
75.75%
8.37%
5.46%
6.55%
2.83%
0.99%
0.04%
The lack of sites found for forty
something baby boomers is interest-
ing.
Even though Baby boomers make
up a large portion of th
e USA
population. Wouldn't you think
that there would be more sites
found?
h
ttp://home.mchsi.com/~d.clubb/
Why are we…
“Forever Young”
USER ANALYSIS
• 76 million people born between 1946 and 1964
• Associated with a rejection or redefinition of traditional values
• Higher education than previous generations
• About 42% of baby boomers were dropouts from formal religion
• Who are The Baby Boomers?
• Key characteristics
• Experimental • Individualism• Free spirited• Social cause oriented• Less optimistic• Distrust of government• General cynicism
Who are they?
http://en.wikipedia.org/wiki/Demograph-ics
“Forever Young”
USER ANALYSIS
http://aguidetobabyboomers.word-press.com/
• 80% of Baby-boomers have not seen a gym in 30 years
• Less than 20 percent of Baby-boomer women are under 160 pounds
• Baby-boomers watch television shows on an actual television instead of a computer
• Baby-boomers do not have a MySpace, YouTube, Twitter, Word Press or Blogger account
• Baby-boomers have “at home” computers, not laptops
• Baby-boomers have iPhones
• Baby-boomers talk about their diabetes, hip replacement, bypass surgery or colonoscopy
• Baby-boomers still listen to Eagles, Jackson Brown and Fleetwood Mac
“Home Entertain-ment Like”
“IT Devices un-friendly”
“Health Care Ori-ented”
Life Style
“Forever Young”
MARKET ANALYSISRank importance of QOL Do-mains
www.palgrave-journals.com/.../fsm200819f1.html
Interpersonal Relationships Family & FriendsHealthSelf
Community Ser-vice
“Forever Young”
MARKET ANALYSIS
• The following graph shows the types of communities users be-long to :
• “Relationship -oriented”
users were in-creased
more than six times!
blogs.praized.com/seb/category/verticalization/
Online Community Users
“Forever Young”
MARKET ANALYSIS
• Baby Boomer Use of Social Networking Increasing
Online Community Users
According to thelatest Consumer Electronics Usage Survey from The Accenture, Boomers (those born between 1946 and 1964) are the fastest growing users of social networking sites and blogs.
http://3wdesign.com/blog/archives/81
“Forever Young”
MARKET ANALYSIS
Boomers are imagining the American dream all over again, a new Money Magazine survey reveals. Topping the agenda: closer relationships and more fun. By Marlys Harris, Money Magazine senior editor. September 13 2007
Forever Young
http://money.cnn.com/2007/09/11/pf/retirement/boomer_survey.moneymag/in-dex.htm
• Time is on our side, yes it is… -More than 70% of the respondents in our survey said they feel younger than their age. • Ride on the friendship… -Topping the boomer to-do list (after staying healthy) is reconnecting with spouses, parents, children, grandchildren and friends.
• Boomers just want to have fun… -If money were no object, 59% of respondents said, they'd enjoy life more by, for instance, traveling or buying stuff.• Get a job Sha Na Na Na… -70% of the boomers in the Citigroup survey said they want to continue working, even if they don't need to do so for financial rea-sons.• We'll keep on fighting to the end… -Asked about their definition of success, 37% cited "my contributions to my community."
“Forever Young”
TARGET USER
“Most people who are over 40s. going to organize some community to share there life”
Baby Boomers
Recover “Relationships”
Revival
“Memories
&
Nostalgia”
“Forever Young”
BABY BOOMERS Issues & Needs
Issues Needs • Health & Fitness
• Home Entertainment& Game
• Poor Computer
• Global Crisis -Grooming Future
• Retirement & Social Security
• Health Care- Physically Fit Body
• Experience Sharing -Travel/Trends
• Relationship Commu-nity -Family/Friend/School
• Government Political Issues
“Revival Memories & Nostal-
gia”
“Recover Relationships”
“Forever Young”
CONCEPT
Experi-ence
Share
Health Care
Memories Share
Home Manage-ment
1 2
3 4
“Memories Share 4 U”
“Forever Young”
New target “Baby
boomers”
Dedicate to “Forever Young”
PROPOSALDedicate to “Forever Young”
NEW
“itsme”
Cur-rentUser
Centered on “General
User”
Title is “Forever Young”
NEW
“Ser-vice”
Proposal“Memories”
+
+
“Forever Young”
PROPOSAL
Memories Share
Health Care
Experience
Home Manage-ment
Financ-ing
SocialNetwork
NEW
“Ser-vice”
NEW
“itsme”
Nostal-gia
+
New “itsme” World
“Sharing” “Services”“FOREVER YOUNG”
lets you save all your bookmarks in one place, so you can get to your stuff from any computer, anytime, wherever you are...
Business ………………………………………………………………………. ITSME
“Forever Young”
PROPOSAL
Memories Share
Health Care
Home
Manage-
ment
SocialNetwork
NEW “itsme”server
New “itsme” World – Share & Service
“FOREVER YOUNG”
Financing
Monitoring of local and remote net-work resources
Email, SMS and IM notifications on faults
Built-in statistics analysis component
Blog resources uptime and summary reports
MedicalNetwork
OnlineShopping
Entertain-ment
“Forever Young”
KDMADMAR WND
PROPOSALNew “itsme” World
Business ……………………………………………………………… ITSME Share
XM
Friend
Video
Health Care
Work
Commu-nity
XM
Music Relation ship
Hobby
Travel
House Care
Fi-nance
Experi-ence
Movie
Shop-ping
Entertain-ment
Map
Share
Travel
My Best 20
Attraction
Seasons
Time Ma-chine
Booking
Surf in Rio. Brazil has dozens of good breaks to surf. A surf adven-ture to Brazil is worth it
Family
“Forever Young”
KDMADMAR WND
PROPOSALNew “itsme” World
Business …………………………………………………………… ITSME Ser-vice
XM
Family Friend
Video
Health Care
Work
Commu-nity
XM
Music Relation ship
Hobby
Travel
House Care
Fi-nance
Experi-ence
Movie
Shop-ping
Entertain-ment
MapLocal Gym
Health Care
Medical Service
Body to fit
Special Service
Social Secu-rity
Urgency
Justin~you have some of the best intensity faces. Keep adding load my friend!
“Forever Young”
PROPOSALNew “itsme” World
Share …………….……………………………………………… Memories & Nostalgia
• Magazines and Newspa-pers
• Conversation with Oth-ers
• People Watch-ing
• Take a Break
• Be Happy
Many media creates a natural way for blog articles.
There are so many different and interesting cultures in this world.
NEW “itsme
”
• Nostalgia
• Funny Things
• Story Telling
By sharing life experiences, there is a greater possibility
that readers can relate to the arti-
cle and thus increase interactivity
of the blog.
Everyone actually has very unique back-
grounds and perspectives.
This alone creates a great
opportunity for sharing on even everyday top-
ics.
When we interact with others, we can hear different perspectives on many different issues which we can use to blog about. People love hearing what others really think.
“Forever Young”
• Entertain-ment
• Family/Friend/School
• community
PROPOSALNew “itsme” World
Service ………..……………………………………………………………… Health Care
• Lap
• Hospital
NEW “itsme
”
• Pharmaceuti-cal
Network
• Clinic
• Gym
“Intelligent Health Network”
“Health Information Network Core ”
• Contact Doctor
“Forever Young”
• Community
“Healthcare” can receive exclusive, customized up-to-the minute
information from the intelligent health network in six key areas:
clinic center, contact doctor, lap center, the community, pharmaceutical network and hospital(health management).
• Health management
• Fit to Body
• Commu-nity
PROPOSALNew “itsme” World
Service …………………………………………………………… Home Man-agement
• Magazines and Newspa-pers
• Conversation with Oth-ers
• People Watch-ing
• Home Manage-ment / Repair / Garden
• Financial / Ac-count
Many media creates a natural way for blog articles with many informa-tion.
When we interact with others, we can hear different perspectives on many different issues which we can use to blog about. People love hearing what others really think.
When we watch people, we can learn about how people interact with each other which is both stimulating to the mind and great for the soul.
NEW “itsme
”
“Forever Young”
• Social Security
• Information Re-search
BIZ MODELShort Term Plan
ITSME Bluetooth USB
BluetoothFor exchange and share
ITSME SOFTWARE CDinstall “ITSME” driver to com-puter
Product
“Forever Young”
BIZ MODELShort Term Plan
Cheap Easy to entrance into 3C marketing
Marketing Test Low cost for new com-pany
Why ITSME USB
“Forever Young”
BIZ MODELShort Term Plan
ITSMEBluetooth
USB
Product / serviceThe Bridge between User & ITSME CompanyWEB SITE for UserUpdate & be a memories holder
User friendlyEasy Connectives
“User Interface”
ITSME software inside USB
Just use
the USB
Which is
insta
lled
ITSME SOFTWARE
“Forever Young”
BIZ MODELShort Term Plan
ITSME“Forever Young”
Channels Collaborators
veterans' organ-izations The American Legion Auxiliary
Herding Group
Hardware Device“SystemMerging”
“Forever Young”
BIZ MODELShort Term Plan
Company Support
“ITSME” develop innovative software solutions for each of our customer groups.
ITSMEBluetooth USB
Diversify
“Forever Young”
Short Term Plan
Common human behaviour
Before starting Business Model we should know
Virtual Owner-ship
WEB 2.0
Re-Education Baby boomers ( Digital Immigrant )
“Folksonomy”Folks + Taxonomy
social software
RSS
SCENARIO
Reality Owner-ship
“Forever Young”
Short Term Plan
HOME management
Daily activity
SCENARIO “Forever Young”
Short Term Plan
I Have a Question … for my Accounting”
Via ITSME He can get organize itHow much can I earn and still receive ……. Benefits ?How can I calculate my own retirement benefit estimates ?How can I get an estimate of my …… benefits ?What is the maximum …… benefits ?……………………………………………………………………………………
SCENARIO “Forever Young”
Do Boomers Still Dig 70’s Music ?
Short Term Plan
As soon as this song starts I get sooo happy! I will feel FOREVER YOUNG, and beautiful whenever I hear this! It just has something about it that is timeless...PERIOD.
love it!!! love it!!! love it!!! Love ITSME !!!
ABBA made the 70's, no question!!
SCENARIO “Forever Young”
Short Term Plan
Memo-ries
Good days , bad days They'll be with us al-
ways.
Stories are mem-ories,
Memories are sto-ries !Nothing can replace the
closeness of our childhood friendships.
My Sisters & Brothers My friends & My classmates
SCENARIO “Forever Young”
“Forever Young”
Short Term Plan
First Love Stories Memories
Don't you want to search her one time again? you seem to be in love with her still.
As I lay back in my easy chair my mind drifts to days long ago. Suddenly my mind is filled with memories so vivid that I can almost smell the salty air. It is a fragrance that I loved so much as a child.
Edward
Write down your love memories via ITSME
SCENARIO
FOREVER YOUNG “Forever Young”
