It’s part of

28-29 March 2012Innovation Campus Microsoft - Peschiera Borromeo (Milano)

SQL Server 2012 - UnpluggedThe SQL conference of this year will be particularly important: it will be the first conference in Italy covering in technical depth the new version of the Microsoft SQL Server & Business Intelligence platform.

In fact, at the end of February, SQL Server 2012 "codename Denali” will be launched by Microsoft.

It is a very important version release, probably the most important since SQL Server 2005, with a greater number of new services and opportunities for all developers.

A preview of the new SQL Server 2012 will be provided during the virtual launch, scheduled at the end of February, with many available online and free introductory sessions on the Microsoft site.

For further study, the event not to be missed is the

Microsoft SQL Server & Business Intelligence Conference 2012

to be held at the new headquarters of Microsoft Italy on 28 and 29 March 2012.

Conference Goals

Present in detail the new version of SQL Server

Train technical staff on new projects and migration to this new application platform

Investigate the Microsoft business intelligence platform and its features for users of the new version

Offer a unique visibility in the market to partners who have significant experience and solutions related to SQL server

Conference Structure 2 parallel tracks:

The relational database, for DBA and Developer

Business Intelligence for IT pros and consultants

20 sessions level 300 – 400 (in depth training)

Another 12 introductory sessions of 20-25 minutes will be presented during a virtual (streaming) event on February 28, 2012, at the launch of SQL Server 2012

Sponsors will have a wide availability of technical and business sessions in classrooms next and connected to the conference agenda

These activities have to be agreed with the organization

Conference LocationThe SQL & BI Conference 2012 will take place in the brand new conference center at the Microsoft headquarters in Peschiera Borromeo (Milan - Italy)

This location offers many choices of different classrooms and easy access for people arriving from other cities by plane (it is near to the Linate airport)

Rooms available for sponsors’ activities

These booked rooms can be made available to partners sponsors for presentations of their experiences or for private meetings with customers

Room Floor Seats Audio Video

Memphis 0 14 Monitor + RT

Longhorn 0 4 Monitor

Danube 0 12 Monitor + RT

Viridian 1 12 Monitor + RT + VTC

Yukon 1 20/28 Video projector + RT

Bobcat 1 3 Monitor

Tahoe 1 5 Monitor

Hermes 1 24 Video projector

Daytona 1 20 Video projector

Attendees

Estimated 200 paying attendees based on previous years (since 2009 we had constant numbers each year)

Price of participation: around 600€ for 2 days of training

Free access to the sessions of the partners, by appointment

Sponsors will be able to invite their customers to the conference by highlighting their sponsorship

Sponsors can buy free coupons and discounts for a number of attendees depending on the sponsorship level

Agenda and SpeakersSpeaker

The speakers are leading experts on SQL Server and Microsoft Business Intelligence at Italian and international level. All the speakers have extensive public speaking experience at conferences.

Agenda

The agenda is being finalized:60/75 minute sessions

Side activities (available to sponsor partners)- Sessions of 30 or 60 minutes- “Classical” presentations with demo- Focus Group- Hands-on-labs - practical tests on the product- Ask-the-Experts- Advice (i.e. licensing, TCO)- Presentation of customer references- Insights by business sector (i.e. BI for finance, for the PA, ...)

Marketing Plan

Digital marketing campaigns through mailing lists, technical communities, digital channels and online social networks

PR activities and press office

Material for the Sponsors, enabling them to run marketing campaigns directed to their customers and contacts

Save the Dates and communication with mailing (launched in December)

Conference Site Online (within 15th January)

Sponsorship Offer Entry point down to € 500 for web

logo and to €1000 for Silver logo in the conference

Visibility on the web site

6000 unique visitors (technical) in the two months before the conference

Visits continued throughout the year to watch recorded videos and download material

The partners may decide to sponsor even only a single activity

The bundled packages are cheaper

Partners can buy discounted packages in order to provide discount coupons to customers or for their own use

€ 400 for 10 coupons, € 200 for 5 coupons

Only Platinum partners (max 2) may have exclusive access to:

Custom activities

Possible press conference

Other special events dedicated

Silver Gold Gold+ Platinum OnDemand

Logo on the web € 500

Logo on conference documentation € 1000

Video download € 300

Material distribution € 2000

Side activity (1) € 3500

Custom activities

Billboard on Keynote room

Case History on the web

Discount coupons -10% -20% -20% -30%

Free passes 1 2 3

€ 1000 € 2500 € 5000 € 7000

Silver Sponsor (entry level)

Silver: € 1000 Logos in “Silver” format on the web and on other material at the conference

Can buy 10% discounts coupons(€ 400 for 10 coupons, € 200 for 5 coupons)

One free account to access the recording of conference sessions(available 2 weeks after the conference)

Opportunity to present 1 case history on the conference website for free

Gold Sponsor (middle level)

Gold: € 2500 All the benefits of the Silver sponsorship, plus logos in larger “Gold” format

Distribution of their material to the participants in the welcome kit

1 free pass

Can buy 20% discounts coupons(€ 400 for 10 coupons, € 200 for 5 coupons)

Opportunity to present 2 case studies on the conference website for free

List of participants who give permission to be contacted in the feedback form or through the Internet web site

Gold+ Sponsor (middle level)

Gold+: € 5000 All the benefits of the Gold sponsorship

2 free passes (instead of 1 expected for the simple Gold)

A side activity to choose between (*): Sessions of 30 or 60 minutes “Classical” presentations with demo Focus Group Hands-on-labs - practical tests on the product Ask-the-Expert Advice (i.e.: licensing , TCO, etc…) Presentation of customer references Insights by business sector (i.e.: BI for finance, for the PA, ...)

* The side events will be organized according to the interests of the participants to the availability of rooms

Platinum Sponsor (top level – max 2)

Platinum: € 7000 All the benefits of the Silver sponsorship, logos in larger “Platinum” format

Can buy 30% discounts coupons(€ 400 for 10 coupons, € 200 for 5 coupons)

3 free passes (instead of 2 expected for the Gold +)

A choice of special activities (*): Press Conference

Coffee Break or Cocktail sponsored

Video presentation of the sponsor on the conference website

Other negotiated

(*) If the real cost of the activity is greater than € 1 000, € 1 000 will be deducted from the real cost (i.e.: if a cocktail offered by the sponsor costs € 3 000, the sponsor will pay in addition to the € 7 000 for platinum only € 2 000 for the special activity)

Contact usFor more information and to receive a personalized offer to sponsor the conference contact:

Sponsorship ManagerSilvio Filippi

sponsorship@sqlconference.it

Tel. (+39) 348 074 9141